Having good quality links on your website can boost your search engine ranking. But there are a few things you should know about link building before you get started.
Broken link building
Whether you are new to webmaster lingo or a seasoned SEO, you have probably heard of broken link building. This process involves finding resources in your niche that are no longer live and contacting webmasters who link to those pages. It can be a very effective and simple link building strategy.
First, try searching for broken content using a tool like the Wayback Machine. This will show you if a page is dead, and allow you to read it. Using the search functions in your browser will also show you if the page is up to date or not.
Using a tool like Ahrefs Content Explorer can also help you find broken pages. Their Content Explorer tool is a searchable database of billions of pages and shows you what the title of the page is. It also shows you what kinds of backlinks the page has.
You can also use a tool like BiQ’s Rank Tracking tool to see what keywords are being ranked for. It also shows you the competition in terms of keywords and what kind of search volume is being logged.
There are many broken link building strategies that are worth implementing. Some of them are simple, such as guest posting. Others require more advanced techniques and software. Some of the most effective strategies involve finding and contacting sites with good links that are genuinely relevant to your topic.
Using a tool like Ahrefs’ free backlink checker can help you identify broken outgoing links. While it isn’t a magic wand, using a tool like this will help you find dead pages faster.
Another broken link building strategy is to look for dead URLs in editorial content. These URLs may not have very good backlinks, but they are still relevant. They can serve as a template for your own content, or a way to find other sites to link to.
Internal linking
Adding internal links to your website can have a huge impact on your SEO performance. Internal links help Google and other search engines understand your website and what is most important to users. Internal links also reduce bounce rates and increase page views. They can also increase the depth of coverage on your website and move users deeper in the conversion funnel.
Internal links can be found on the homepage of your website and within your content. They carry information about your site, like the structure and hierarchy of your website. They can also link to related content. Adding internal links to your site will ensure that search engines can find and index your content, and that your users can find the content they need.
The anchor text of internal links should be relevant to the content on the page. For example, you can use “click here” as an anchor text if you want to send a user to a page that contains information about how to get to the place where they want to go.
Adding internal links can also improve your keyword ranking positions. This is because Google uses links to determine the value of a page. A high number of links to a page indicates that it is important to Google.
A good internal linking strategy can improve your user experience and increase your site’s chances of ranking well. Internal links should be dofollow. They also need to follow the structure of your website.
An important part of a good internal linking strategy is to create a sitemap. This is a list of all the URLs on your website, and you can submit it to Google. Google uses the sitemap to ensure that it can crawl your content.
Optimized anchor text
Optimised anchor text is an essential part of an effective SEO strategy. It can be used to recover from algorithmic penalties and to improve your visibility. It should be as descriptive of the target page as possible, and it should incorporate keyword variations.
The best practice for anchor text is to use a variety of anchor text types to maximize Google’s understanding of your content. The more variety you have in your anchor text, the less likely you are to be manually penalised.
For example, you can use a naked anchor, which contains no mention of the target keyword. Another option is a partial keyword anchor, which includes a part of the target phrase. A keyword plus anchor, on the other hand, is a non-keyword phrase that relates to the target keyword.
In addition to these anchor text techniques, you can also use a site-wide anchor text strategy. This will allow you to use more aggressive page-level anchoring. Site-wide anchors are a good option if you’ve got high authority on a site, and if you can get the domains in your target niche to use your anchor text.
When using a site-wide anchor, it’s important to make sure you’re not over-optimizing. Excess exact match anchor text can look very synthetic and may have a negative impact on your page’s ranking.
It’s also important to choose natural language. Search engines use natural language processing to determine whether a link is relevant. A good example is Wikipedia. They use descriptive alt tags to describe images, and good descriptive anchor text.
Another option is to incorporate a nofollow attribute. This will prevent the value of the link from being passed to the linked page. This technique can be useful in press releases, and can help to build a diversity of link profile.
Social media
Whether you’re new to social media or an old pro, you need to be aware of how social media can affect your SEO. It’s an effective way to connect with your customers and to grow your brand awareness. It’s also an opportunity to expand your reach and to build your community.
When you’re planning a social media campaign, make sure to align your strategy with your SEO goals. This will save you time and resources. It will also help you to identify the best tone and voice for your social media marketing. You should also plan out how you’ll measure your KPIs.
Your social media profiles should contain all of the same information as your website. It’s also important to use local keywords. Using hashtags is also a good way to make your business known. It’s better to use natural keywords rather than stuffing your posts with keywords. This won’t get you on the top of the search results.
Social media shares happen faster than Google can keep track of. You can see the impact of this on your search results by using Google Analytics. It will show you the keywords that drive traffic to your website. It also lets you know when your posts are being shared.
Your social media profiles can also affect your organic search rankings. If you’re consistent with your social profiles, you will see a higher number of clicks on your posts.
When you’re planning your social media strategy, make sure to plan out the content you want to create. You will need to create high-quality content that is useful to your target audience. You can also use link sharing across social media platforms to improve your SEO.
