Whether you’re new to SEO or have been practicing for a while, there are a few things to keep in mind when building links. For example, you’ll want to consider internal linking, referral traffic, and broken link building.
Broken link building
Traditionally, broken link building has been focused on finding and removing dead links on the websites of your competitors. But the same strategy can be applied to your own website. By analyzing and checking for any broken pages on your site, you can find hundreds of opportunities for quality links.
One of the easiest and most effective ways to search for and find broken links is by using a free backlink checker like the ones offered by Ahrefs. You can also use tools that check for broken links on your own website, such as LinkAssistant.
Using SEO SpyGlass is another great way to search for broken links. This tool can show you all of the sites that contain a broken link. It can also export the list in a CSV format. You can then use this data to filter your reports to only show links that are high-quality.
If you have a webmaster who has a site with a broken link, you can reach out to them to ask them to swap the link for a working one. If they do not reply, you can continue to follow up with your request. You should explain why the link is broken and how it can be fixed. You can also include a recommendation for the resource as a whole. If the page is old and out of date, you may want to update it with recent statistics.
A good technique to use when sending broken link building outreach emails is to follow a basic outline. The goal is to create an engaging subject line that will trigger a conversation. The subject line should mention the name of the blog post or article you are writing, as well as the URL of the broken link.
Your broken link building outreach emails should also include a recommendation for a better alternative to the broken page. Depending on the scale of your campaign, this could mean hundreds of outreach emails. The key is to make them easy to read and tailored to the specific circumstances. You can increase your response rate by sending a second or third email.
Resource page linking building
Using a resource page for link building is a tried and true method for most SEO professionals. It’s an easy way to build backlinks that perform well in the search engines. It’s also a great way to get started with a marketing campaign. However, there are some pitfalls to be aware of.
The main drawback of using a resource page for link building is that it’s not always easy to find them. You may have to do some research, or you may just have to contact the owner directly. It’s best to do all your homework before jumping into the process, though.
Some resource pages are curated directories of startup resources. Other resource pages list helpful links, such as a Harvard “further reading” section that includes links to useful third-party resources.
Another tactic for finding resource pages is to look at the social media profiles of the page’s creator. Some of these creators will even leave an email address on the resource page.
Another good way to find a resource page is to use a tool like Ahrefs Site Explorer. The site explorer will show you a listing of resource pages and the number of backlinks they have. Whether you’re looking for a resource page for a new site or you want to find out which resource pages already have backlinks, it’s a good idea to use a tool like this.
A more advanced method of finding resource pages is to use a tool that can automatically scrape the data for you. Some of these tools are free and some are paid. For example, Hunter is a paid tool that can quickly give you an email address for any website. You can also try Screaming Frog, which has an option to check the external links on a page.
Regardless of the tool you use, remember that it’s a good idea to provide feedback to the page’s owner. This can be as simple as pointing out a broken link. A broken link can make a page less valuable, and it can also cause the owner to remove the link if he or she doesn’t care.
Internal linking
Creating an effective internal linking strategy is a critical part of your SEO success. Internal links connect your content and make it easier for users to navigate your site. They also help Google understand the structure of your website. This helps it determine which pages are most important and which pages should receive less attention.
The best way to use internal linking is to use it to guide visitors to the most relevant content on your website. By providing relevant content to users, you will increase your dwell time and the number of people who visit other pages on your site. This increases your chances of getting a higher page ranking.
A good internal linking strategy should also consider the user’s journey on your website. This will help you understand the questions your audience is asking. Identifying these questions will allow you to create content to answer them. This content can be added strategically to your website.
Another way to increase the effectiveness of your internal linking is to link to relevant content on other websites. This will give your website authority and boost your rankings. By distributing links to high quality, relevant content, you can create a network of valuable inbound links that will improve your SEO.
For example, by analyzing the content on your website, you can find out which articles are written by other people. You can then take that information and link to those articles in your own posts. This can also be done by using the Broken Link Checker WordPress plugin.
It’s also a good idea to use a nofollow link, which tells Google not to pass link equity to the page you’re linking to. This can help keep your link equity high, which is vital for boosting your rankings.
You can also use a sitemap to help search engines determine the structure of your website. By showing Google how your website is structured, you will increase your chances of getting a higher SERP. The better your SERP, the more traffic you will get.
Finally, a good internal linking strategy should be evaluated regularly to make sure it is working. Broken links can be a detriment to your SEO and affect other aspects of your link equity.
Referral traffic
Getting referral traffic is an important part of an inbound marketing strategy. It is a great way to increase your brand’s exposure and get content in front of the right audience. It can also generate real sales.
There are a few different types of referral traffic, but they all have a few common traits. They all involve sending users to another site and are a valuable way to boost your website’s authority and credibility.
One type of referral traffic comes from a social network, such as Twitter or Facebook. Those who visit these sites usually have an interest in the topic, and will click on links that lead to your website. They may not be as direct as other forms of referral traffic, but they still help drive relevant page views.
Another form of referral traffic is generated by guest articles. These can come from authors who are referred to by other authors, but it can also come from influencers who might be able to help you promote your guest article. If you have a large readership, then a contextual link in your contributed article could send visitors to your website.
Creating quality links can increase the amount of referral traffic you receive. These links can be useful for users, and they can also have an extra bonus: evergreen value. The added incentive to click through to your site will encourage visitors to return.
You can track your referral traffic using the Google Analytics tool. This will allow you to see the last time a user visited your site, the number of pages they visited, and the average length of time they spent on each page.
You can also view a referral report to see how many referrals you are receiving from a specific source. This will help you measure your conversion rate and your engagement with that particular source. You can then use these numbers to create a better marketing campaign.
Other methods to generate referral traffic include offering a free trial of your product, giveaways, and reviews. These are all great ways to generate referrals and generate potential customers. However, you should wait until your product is ready to launch before trying these methods.
