Having a good link building strategy is critical for the success of any business. In fact, link building is one of the most important aspects of internet marketing. It can boost your rankings, increase traffic and help you to create a better brand. Here are a few tips to help you with your link building strategy:
Broken link building adds value to someone’s website
Using broken link building as a part of your link building strategy can be a powerful tool for improving your SEO. It is a tactic that can help clean up the Internet, increase your link numbers, and increase your site’s traffic. It is not the only way to build links, however.
Broken link building involves pointing out broken links on other websites. This can be a helpful step in link building, because it means that the other website will have to remove the dead page. In turn, you can link to the competitor’s dofollow column, referring domain, or best performing page.
Broken link building also includes contacting the website owner to request that they replace the dead link. This can take time, however. There are many ways to find broken links, including using a tool such as Ahrefs. You can also use a Google Chrome extension called Check My Links. It will scan a web page for broken links and display them in red.
Using broken link building can also be a great way to get topically relevant links. For example, if you’re a local business, you can look for broken link opportunities in local publications. The Tech Crunch team increased organic traffic by 30% within 60 days of implementing a broken link building campaign.
To get started, you’ll need a spreadsheet. This spreadsheet should include the URL of each target site, as well as the name of the webmaster and the date of the email. You should also include anchor text and the nature of the response.
Broken link building is not for everyone, however, as it can take time to create and send out the emails needed to get the ball rolling. If you do not have the time to create and send emails, you can contact the webmaster of a competitor’s website.
Internal linking helps your “boring pages” rank better
Whether or not you haven’t yet had the good fortune of being associated with a web presence, chances are you have heard of internal linking. Basically, it’s a nifty way of relinking pages to one another, and to the rest of the site. It also helps with navigation, and if you’re using Google’s search engine to power your site, it’s well worth implementing. This is especially true if you’re new to the web. Using a linker like this will not only improve the user experience, but will also keep your content fresh. The best part is that this isn’t a one-time event.
The most important thing to remember here is that it’s not necessarily best to overdo it. If you’re trying to improve your rankings in the search engines, you’ll have to be patient and persistent.
Referral traffic is a form of link building
Getting referral traffic can be one of the best ways to boost your website’s ranking. This is because Google counts it as a source in your analytics. However, you need to understand the different types of referral traffic to know how to get the most out of this type of marketing.
Referral traffic is the number of visitors that come to your site from another site. It usually involves people who are following a link. This can be in the form of a backlink, or a tracking code placed on a web page.
One of the easiest ways to get referral traffic is to share content on social media. This can include commenting on blogs and forums. It is a great way to create a relationship with your followers and increase your social media engagement.
Another way to boost referral traffic is to create an infographic. Infographics can contain images, videos, and other visual elements. When creating an infographic, collect data on the traffic to the page. The information can then be used to create an effective ad.
You can use the referral tab on Google Analytics to see which sites are referring traffic to your site. You can also use the tool to create UTM codes. These codes allow you to track referral traffic from sites that you have control over.
One of the best ways to get referral traffic is to post your website to common directories. These directories are often aligned with the topics on your website. You can also use social media to promote your website.
Another way to get referral traffic is to get a link from a reputable website. Search engines consider links from these sites as signals of social authority. This can improve your rankings and increase your visitor ratings.
Competitor link research
Taking the time to perform competitor link research is a great way to make sure your link building strategy is on point. By analyzing your competition, you can learn from their successes and avoid their blunders. For example, if you find out that your competitors are buying links from their competition, you might be able to steer clear of the same mistake.
You can do this a number of ways, from sifting through your competitors’ RSS feeds to conducting a quick Google search. In the spirit of the internet, you can also try using competitor link research tools such as Long Tail Pro. It’s a good idea to download your competitors’ top 3-4 backlinks into a CSV file so that you can analyze them in a single pass. The results will be worth the time spent.
As you can see, competitors are the best place to start, but if you want to succeed, you’ll need to go the extra mile to make sure you’re gaining the best possible edge. In addition to competitor link research, you’ll need to follow a comprehensive link building strategy, including the proper use of social media and SEO content marketing. Having a comprehensive link building strategy is an essential step towards building a thriving online business.
The best part of competitor link research is that it can save you hours of research time. You’ll be able to see your competition’s strengths and weaknesses in a jiffy. As a result, you’ll be able to plan a winning strategy and make sure you’re getting the most out of your budget. By performing competitor link research, you’ll be able to build a link building strategy that will outlast your competitors.
Leverage anchor text
Using the right anchor text is an important component of link building. The right anchor text sends signals to search engines that can help you rank for related keywords. It can also help you avoid over-optimization, which can negatively impact your SEO performance.
Exact match anchors use a specific keyword as the anchor text for a link. This type of anchor is not natural, and can be penalized by Google. It can also have a negative impact on referral traffic and click-through rates. Exact match anchors should be used sparingly.
Another anchor type is brand name anchors. These are used to associate brand names with keywords. Approximately 41 percent of referring domains use this anchor type. Brand name anchors should make up about one percent of your overall link profile.
Using ALT text for anchors helps provide more context to search engines. The ALT text should be less than 125 characters in length. Using a contrasting color helps visitors distinguish the anchor from non-clickable text.
Internal links are important for improving site navigation and usability. Internal link anchor text should describe the content being linked to. It should be descriptive and not contain exact match keywords. It should also fit the context of the page.
For more information on anchor text, check out the Anchor Text Cheat Sheet. It includes key strategies and two advanced tips.
Brand name anchors are the most used anchor type. They are used to help strengthen co-occurrences and should make up about one percent of your total link profile.
Generic anchors are a common anchor type for established websites. These anchors usually contain action verbs and common call-to-actions. They can add variety to your link profile and can increase your page rankings for related keywords.
