Whether you’re trying to increase traffic to your website or promote your local business, you can benefit from implementing a few tips for local SEO link building. You can build relationships with local businesses and publications, and you can also offer to improve upon the content that they’re writing.
Get noticed by local publications and bloggers
Getting noticed by local publications and bloggers is a great way to get your business noticed online. It is a simple and effective way to get quality backlinks to your website. These backlinks will help your site gain authority in the local search results.
You can gain valuable backlinks by offering free or paid prizes to local publications and bloggers. The prize can be branded items. You can also partner with influencers. This way, you can promote your products and earn a commission. It is also a great way to gain brand awareness.
Another way to get noticed by local publications and bloggers is to comment on local issues. You can post comments on local forums and social media pages. Local publications often provide space for business owners to comment. These comments can be seen as quality backlinks.
If you want to get noticed by local publications and bloggers, you can also write content for them. This can be in the form of a blog post or press release. You can write content about local events or tourism sites.
If you’re interested in getting noticed by local publications and bloggers, you may also want to consider partnering with them on local events. You can host local events, or you can offer office space, time, and money to promote an event.
You can also use social media to share local events, news, and other information. Some publications also use online comments.
One of the easiest ways to gain media attention is to offer to sponsor an event. You don’t have to set up a booth or attend the event, but you can liaise with the publication about how to promote the prize.
When you’re working with local publications and bloggers, make sure you create high-quality content. If you can create content that is relevant to your business, you’ll gain media attention.
If you are new to SEO, you should avoid spammy outreach emails. You should also take the time to craft custom outreach emails. It can take some trial and error to find a local publication and blogger that will accept your submission.
Offer to improve upon other businesses’ articles with your own content
Getting a link exchange or two from a local rival is the best way to boost your bottom line. While the competition isn’t exactly tame, the reward is well deserved. The best part is that you get to pick the brains of your competition. You get to know their strengths and weaknesses – and who knows, you may just get the gig yourself. This isn’t a bad deal if you’re the type that likes to keep your options fresh. The key is to be open to change, and your competitive set isn’t. Besides, you may want to snag a few clients before you leave the neighborhood.
Build mutually-beneficial relationships
Obtaining links through local SEO can help your business reach new customers and increase your visibility in the local SERPs. Link building can be difficult and requires manual outreach. Nevertheless, smart strategies can help you obtain good local link opportunities.
Some local link building strategies include creating a local page on your website, writing reviews, and sponsoring local events. These activities build credibility and attract local customers. It’s also a great way to give back to your community.
One of the best ways to get links is to offer something for free. For instance, if your business is a lawyer, you could offer a free e-book or video to local residents. Or, you could ask your clients to leave a review on a local review site.
Another method of obtaining links is to build a geo-targeted landing page. This page can contain a variety of different links, including internal links. These links are helpful because they help Google understand the structure and content of your site.
Obtaining media attention is also a great way to get links. This can be as simple as releasing a great new product or as complex as stating a controversial claim. However, it is best to avoid the spammy.
Another way to get links is to offer co-promotion activities. For instance, you could sponsor a local charity event, run a local meetup, or volunteer at local schools or universities. This gives you an opportunity to market your business and expose it to your partner’s audience.
Another method of local link building is to ask your local businesses to provide you with a link on their own websites. This tactic is easy to implement if you already have a recommended businesses page on your site. Make sure your page includes local businesses that are complementary to your own business.
Local link building should be a part of your overall search engine optimization strategy. It’s an effective way to get targeted traffic to your website and draw more local customers. However, you need to be careful not to confuse this with ‘black hat’ link building tactics.
Find competitor’s backlink sources
Having a clear idea of what your competitors’ backlink sources are can help you better target your link building efforts. In fact, it can provide insights into what types of content work well and where you need to focus.
You can find competitor’s backlink sources by using a variety of tools. Some of these include Ahrefs, Moz, and SEMrush. These tools can help you track down your competitors’ backlinks, and also alert you to changes in their links.
In addition to checking out the backlinks of your competitors, you should also consider how your own backlink profile stacks up. You can do this by looking at the Page Authority scale that Moz has developed. The higher the Page Authority, the more authoritative a page is. A higher Page Authority delivers more link equity to your competitor’s site.
A good way to find competitor’s backlink sources is to use tools like Moz’s Open Site Explorer. You can also use tools like Ahrefs to track down your competitor’s broken links. In addition, Ahrefs can filter out spam links.
You can also use tools like Buzzsumo to see how many times your competitor’s website is shared. If the content on their site is outdated, you can use these tools to contact the site owner and encourage them to update their content. If they do not respond to your request, consider replacing it with new content.
You can also target your competitors’ product reviews. This is especially important if you are a local business. Many consumers read online reviews about local businesses. You can use these reviews to promote your business and encourage other users to write reviews as well. You can also offer incentives to encourage customers to write reviews.
You can also build local backlinks by submitting your business to local business directories. These directories usually feature other businesses’ information, including their NAP (business name, address, and phone number) details. This is a great way to get your business noticed.
It is important to build a positive image for your business. The more visible your website is, the more traffic you will receive. Your website’s bounce rate can also impact your search engine rankings. Keeping your website mobile-friendly can also help your bounce rate.
