Whether you’re just starting out in the world of SEO or you’ve been building your site for a while, you should know that link building is one of the most important elements to your success. There are many factors you need to consider, such as where you can get your links and how you can avoid toxic backlinks.
Social media
Whether you’re running a link building campaign or a content marketing strategy, social media can be a great place to build links and gain valuable exposure for your business. In fact, 81 percent of SEOs share their social media content.
Using social media to build links isn’t new. However, it’s rarely used to its full potential. Many SEOs don’t know how to take advantage of the opportunities that exist. Here are some tips that can help you build links.
The best way to build links is to interact with people on social media. This will allow you to create relationships with influencers, who can provide you with valuable links and increase your exposure. It will also help you build trust, which will make your content more credible.
Using social media to build links can be as simple as posting a link to your website in your profile or in your Twitter description. You can also try “ego baiting” by linking to content you believe your audience will find interesting.
Another great way to build links is to run viral campaigns. This will earn you links, traffic, and even app store rankings. However, you should be careful when doing this. Some platforms, such as Reddit, don’t allow this type of marketing.
If you’re not sure how to build links with social media, you might want to check out this social media link building guide. It includes 32 ways to get links, including the top places to put them. Using these tips will help you increase the traffic to your website, boost your PageRank, and improve your domain authority.
Social media can also be used to build relationships with people who are in the industry. Influencers are people who are respected and have a lot of followers. You can reach out to these influencers and offer them a link to your website.
Broken link building
Traditionally, broken link building has been about finding broken pages on competitor websites. However, it can also be a great way to build high quality links to your site. The trick is to use broken link building as part of a wider strategy.
You can find a ton of broken link building opportunities by collecting expired domains. Once you have this information, you can filter through the domains to find high quality links.
Using Ahrefs’ Content Explorer, you can search billions of webpages for broken links. This tool will help you identify broken pages on competitors’ websites, which you can then use to build links. If you have access to Ahrefs’ full SEO toolbar, it’s easier to use this tool than its free version.
Using a tool like SEO SpyGlass, you can see all the broken links on a domain. You can then export this information in a CSV format. This will allow you to manually check links for quality.
If you are able to find high quality backlinks to your site, you can build more links by contacting webmasters. This is a great way to scale your link building strategy. Once you have a large number of quality links, you can improve your SERP rankings.
You can also try creating new blog posts on a topic that is relevant to the domain. You can use Google’s Rank Tracker to find keyword ideas. These keywords are likely to be less competitive than general keywords.
It is important to follow a basic outline when sending outreach emails for broken links. This will ensure you do not appear spammy. You can increase your response rate by using informative subject lines. You may also want to include a recommendation for the dead page.
Referral traffic
Increasing your referral traffic can be a great way to increase your brand’s exposure and increase the number of visitors to your website. Increasing the number of referrals will also improve your search engine optimization (SEO) results.
There are many ways to increase referral traffic. The most common method is to include external links in your content. When other websites link to your content, it’s a good indicator that the content is of value. Also, backlinks will help increase your domain authority.
Another effective method for increasing referral traffic is to create a guest blog. By writing a guest blog, you can send referral traffic directly to your website. Most blogs include a call to action in the form of a link. You can also use a forum to post a comment and include your website URL.
Another way to increase your referral traffic is to participate in social media. Many social media sites, such as Facebook, allow you to create your own page. You can also create a profile on a niche-specific forum. It’s important to register with your brand name, website URL, and call to action.
You can also use a tool from Google to track referral traffic from other websites. This will help you evaluate your traffic sources, as well as make more informed marketing decisions.
Another effective method for increasing referral traffic and improving your SEO is to offer free samples and trials. Your visitors are more likely to become leads if they are interested in your product. You can also use visuals to promote your product, share tips on social media, or offer industry insights.
The best way to increase your referral traffic is to make sure that you have an excellent product. You can also use a tool to analyze the data of your visitors, including the number of visitors, their average engagement time, and their conversion rates.
Avoiding toxic backlinks
During your Ensley link building SEO campaign, you should try to avoid toxic backlinks. These are links that are not relevant to your site, or originate from irrelevant or low quality content. They can be disavowed by Google, causing your site to tumble down the search results.
Toxic backlinks are generally unnatural, and can be harmful to your site. They can also cause your site to be penalized. They can also signal to search engines that your site is not trustworthy.
The most obvious way to avoid toxic backlinks is to build links that are natural, and on high quality sites. For example, you can build links to websites that are in a related industry, or are relevant to your own site. You can also target sites with high domain authority, and prioritize them for link acquisition.
A good link strategy should also include regular site audits. You can use tools like Ahrefs’ Backlink Checker or Semrush’s Backlink Audit Tool to identify toxic backlinks. You can also upload a list of backlinks to Google’s Disavow Tool. This tool is an advanced feature that tells Google which links are illegitimate.
Another method for removing toxic backlinks is contacting the webmaster. This can be difficult, especially if you have a large list of sites to contact. However, this is a guaranteed way to eliminate toxic backlinks.
Another method for avoiding toxic backlinks is to build reciprocal links. When two distinct websites exchange links, they boost the domain authority of the website with the link.
You can also submit links to directories. These are important for SEO, because they help to improve page indexation and increase traffic. However, you should choose directories carefully, as you don’t want to submit to sites that target specific locations.
