Having a local SEO campaign doesn’t mean that you have to do all of the link building and content marketing yourself. There are many companies out there that will do the heavy lifting for you. These companies are known as link builders. They will ensure that your website is well-optimized and that you have a good chance of ranking on Google’s first page. These companies will also help you build a strong brand image.
Keyword targeting
Having a high ranking in the local SERPs is a good way to increase the chances of a visitor landing on your website. Local SEO involves leveraging keywords for the purpose of targeting a specific location. Using a Google My Business profile is a great way to gain visibility in the local search market.
The key to local SEO is to build a connection with the local community. Incorporating local landmarks into your content can help attract local customers. You can also use local events to promote your business. A well-designed landing page can also help you rank in the local SERPs.
One of the most important components of the SEO formula is the content. Using long-tail keywords can help you reach a wider audience. It is also important to use a local map to highlight your location.
Adding an address to your website can also help you rank. You can also create a separate page for your location. You may want to change your URL to include your city and state. Adding an address will give your visitors an address they can call in case they need help.
Another important aspect of local SEO is speed optimization. If your website is slow to load, users are likely to bounce off your page. Optimizing your page for mobile users is a good way to make the experience a pleasant one.
The search engine’s first-page table only holds ten seats. If you want to appear in the local search results, you must scale your efforts.
The best way to achieve this is to do some local SEO research. Find out what types of keywords your target audience is looking for. These keywords are important because they give you an idea of what searches your target audience is performing.
Internal linking structure
Having a well-built internal linking structure can boost your search engine rankings. However, it can be a daunting process to understand. You don’t need to be a whiz at SEO to implement an effective internal linking strategy. You just need to know the basics.
Internal linking works like this: you link from one page of your site to another. When you have strong internal links, you boost your rankings because you give your search engines more context for your page. This means they can better understand what you are trying to communicate and categorize your content semantically.
When you have an internal linking structure, you can also move potential customers deeper into your conversion funnel. For example, you can link to your blog posts from your homepage. This will give you more link juice and also give your posts more authority.
Another thing to keep in mind when implementing an internal linking strategy is to make sure your anchor text is relevant. Some SEO experts recommend avoiding exact match keywords for your anchor text. However, you should still diversify your anchor text.
It is important to have a clear purpose for the page you are linking to. This will help you know where to put the link and how to best support your message. This will help the search engine understand what your content is about and will also help your site visitors navigate through the page.
A keyword map is a good way to ensure that each page on your site ranks for the right terms. It is especially important for sites with multiple products or services. It will help you to identify long-tail keywords that link to core topics and supporting pages.
Mobile-friendliness
Whether you’re using a new website or an old one, having a mobile-friendly design can help improve your SERP ranking. Having a mobile-friendly site means that content will be easily consumed by mobile users. That can help convert online users into customers.
In order to have a good mobile-friendly website, there are a few factors you should consider. Among the factors are responsive design, navigation, content, and font size.
Mobile-friendly websites have easy-to-use navigation and CTAs. Users will find it easier to browse and consume your content, which can increase the number of page visits. The design of a mobile-friendly site should include a hamburger menu to organize the navigation. This will keep the site clean and simple.
Font size also plays a role in boosting your ranking. Larger fonts will be easier to read on mobile screens. Choosing a font that’s larger, bolder, and more visible can make your site easier to read on mobile devices.
The speed at which a site loads also plays a role in your SERP ranking. The faster a site loads, the longer your visitors will spend on your page.
Google also offers a mobile-friendly test to check if your website is mobile-friendly. You can test a single page or multiple pages using the Google Search Console tool. You’ll also find tips to make your site more mobile-friendly in the Google guide.
You can also use AMPs, or Accelerated Mobile Pages, to improve your site’s page load speed. AMPs remove ads, pop ups, and other elements.
Mobile-friendly websites are also better for your conversion rate. Sites that aren’t mobile-friendly will lose traffic and revenue. It will also leave a negative impression on your audience.
Google Maps rankings
Having a local SEO strategy is an important part of any business’s marketing plan. Getting your site on the first page of Google’s local search results is a great way to get more business from customers. You can also use the site to answer customer questions, which can lead to more reviews and more revenue.
The name of the game for local SEO is keyword research. You can optimize for a specific city or state by adding the appropriate tags to your website. Adding a link to your Google My Business account is also a good idea. This can be done by embedding the Google Map on your site. You can also use paid search advertising to target your audience with similar targeting capabilities.
Google also uses citations to help boost your local rankings. These are links to your website, which can bring you a mix of qualified traffic and penalties. You may want to consider a link building strategy or hiring an agency to do it for you.
Using a mobile-friendly site is a must, as half of all local searches happen on mobile devices. You may want to use Google’s Mobile-Friendly Test tool to ensure that your site is ready for mobile traffic. You can also use it to check out the site on your own mobile device.
The best thing about the local SEO industry is that there is a lot to learn, so take your time and learn as much as you can. There are also plenty of resources to help you. If you need help figuring out what to do next, you can use a free downloadable form.
Hybrid businesses
Whether you have a brick and mortar store or online sales, your local SEO strategy must be optimized to ensure that you are appearing in local search results. The top tactic for local search SEO is location-specific content. This can include blog posts, listings of local businesses, or general information about your city.
Another way to boost your local SEO is to develop a local content marketing plan. This plan will help ensure that your website is updated regularly to optimize for local searches. Creating a plan will also help you identify potential topics and keywords to include in your content. This will help you develop a strategy that can help you reach top local search results on Google.
You can also promote your online sales on social media. You can advertise on Facebook by creating a page for your business. These pages can attract a large audience and help you earn a good return on investment. Social media ads can also be used to promote direct sales and divert traffic to your ecommerce website.
You can also create local landing pages for your business. These pages should be built with backlinks to improve your ranking in local search results. These landing pages should include your business name, address, and phone number. They should also include compelling calls to action.
You should also make sure that your website is Google search friendly. This is important because Google gives preference to websites that are regularly updated. If you don’t have time to update your site, consider hiring a digital marketing agency.
Another strategy that you can use to increase local search visibility is to create a Google business listing. This listing is similar to a brick and mortar business’s GMB listing, but it allows you to compete with other local businesses.
