Getting links from high quality websites doesn’t necessarily help your ranking. But you can still use tools to fill in any gaps in your backlink profile. And you can also create shareable content that will make your website link-worthy.
Creating shareable, link-worthy content
Creating shareable, link-worthy content is a crucial part of any successful SEO strategy. Links are a sign of trust, and a great way to build visibility. They can also increase traffic to your site from organic search, and can contribute to improved rankings.
One of the best ways to create link-worthy content is to partner with other businesses. This is an effective method, since the collaborator has a vested interest in the success of the content. A great example of this is the collaboration between Moz and BuzzSumo. They created a Whiteboard Friday post, which earned a large number of links.
Another way to make your content link-worthy is to host it on your own site. This is particularly useful if you don’t have a big social following. If you can, it’s a good idea to use images and data visualizations to tell your story.
You’ll also want to create content around your audience’s pain points. Providing content that answers their questions will make it easier to get the word out. You can also use humor to engage your audience.
Another effective link-building technique is to work with influencers in your industry. Many of these experts have a large social media following, and can help you get your product or service in front of a wider audience.
When choosing your collaborative partners, you should consider the value of the relationship. A strong, trusted authority will likely have a bigger audience, and a higher success rate.
Creating shareable, link-worthy content can take time and money. It’s important to understand the reasons people link to your content, so that you can create something that’s more compelling than your competition.
Getting links from websites with content closely related to your own website’s topic
Getting links from websites with content closely related to your own website’s topic is an important part of link building. However, there are many different ways to achieve this. Here are a few.
First, you’ll need to publish content that other people want to link to. This is often referred to as “driving traffic” and is an important part of any link building strategy.
Second, you’ll want to make sure you’re linking to sites with a similar audience. For example, if your site is about content marketing, you’ll want to link to blogs and websites that are relevant to the subject.
Third, you’ll want to take advantage of the search engine’s ability to understand the context of a link. If you’re targeting a specific keyword, you can include that word or phrase in your anchor text. This is called a “co-occurrence” and will help Google understand what you’re linking to.
Finally, you’ll want to find links that are not only relevant, but also authoritative. For example, a link from Wikipedia indicates that you’re an authority. Similarly, a link from a computer company is trustworthy, as is a link from a web design company.
You can get a free report from Google Search Console that shows you the top sites linked to your website. These are called the top-linked pages. You can use these reports to help you build your link profile.
You can also use a tool like MozBar to highlight links that are not only relevant, but also have the functionality of a follow link. The MozBar will display the number of quality metrics, such as domain authority, followed link counts, and page authority, and also highlight links that are nofollow.
Using tools to fill in gaps in your backlink profile
Using tools to fill in gaps in your backlink profile is a great way to analyze your website’s performance and identify areas for improvement. You can use this information to help you create a strategic plan for link building. There are many different SEO tools available that can produce deep insights into the quality of links pointing to your site. You should compare different options and consider purchasing a subscription before you decide.
Moz is a great link building tool that offers a comprehensive analysis of your website’s backlink profile. This tool also offers the ability to remove bad links and repair broken ones.
Ahrefs is another competitor tool that can be helpful in gathering your competitors’ backlink data. You can get limited free insights from Ahrefs but you can also upgrade to a premium account to get more comprehensive insights. This includes access to a fresh database of more than 43 trillion backlinks.
SEMrush offers a backlink audit tool as well as a Backlink Gap tool. You can enter a domain name or competitor’s URL to perform a backlink gap analysis. This can give you insight into link building opportunities and can help you identify the websites that are linking to the most competitive competitors.
Backlinks are like ammunition in a war. The more links that point to your site, the better. Taking steps to improve your backlink profile can make your website seem more authoritative and trustworthy. You should avoid anchor text that is keyword rich, as this can cause penalties from search engines.
If you have a Google account, you can use the Disavow tool to disavow low-quality or spammy links. This can help you avoid penalties from Google. You can also upload a disavow file to Google Search Console.
Avoiding optimizing anchor text
Choosing the right anchor text is important for your SEO. It helps to improve the readability of your content and also makes it clear to readers what you’re writing about. However, over-optimizing your anchor text can negatively affect your search engine rankings.
Using exact match anchor texts can lead to penalties from Google. These are often viewed as spammy. In order to avoid this, you should use synonyms instead. This will help you avoid over-optimizing your anchors.
You can also use text surrounding your anchor text to give more context to your readers. This will make them more likely to click on your link.
Increasing your ranking with anchor text means that your page will appear higher in search engine results pages (SERPs). Having an anchor that is relevant to the linked page will increase your conversion rates.
Google has been tightening its leash on backlinks. This means that you should regularly audit your backlinks. You should also disavow any links from sites that aren’t credible or trustworthy.
As part of your SEO strategy, you should implement unique backlink variation strategies. You should also track your anchor text usage. This can be done with a link building tool or spreadsheet. In addition, you should audit the quality of your inbound links.
You should always try to link to high-quality websites. You should avoid linking to sites that have been penalized by Penguin. You should also use keywords rich anchors to optimize your links. This is a good practice, but be sure to stay on-topic.
It is also a good idea to vary your internal link anchors. If you are a content marketing company, for example, you may want to link to a blog post about how important your content is.
Getting links from credible, high-quality websites won’t help you rank better
Getting links from credible, high-quality websites won’t help you rank better, but it may be the right move for your business. Links from other sites are known as backlinks. Obtaining the right kind of links will improve your rankings, and will help establish your credibility within your niche.
There are many ways to get links to your website, but the best ones are the ones that involve content creation. Your content should be relevant to your business, and should be interesting enough to make people want to stay on your page.
There are also other less formal ways to get links. These include reaching out to others in your niche to spread the word about your business, and asking them to link to you.
Another good link-building method is writing a guest blog for a credible industry publication. If you’re willing to put in the effort, you’ll find that this can be a great way to establish yourself as a writer and gain exposure in the industry.
Aside from the quality of your content, you’ll want to be sure that your links are of high quality, too. Search engines like Google are constantly changing their secret formula, and you don’t want to lose your ranking because of a poor link building campaign. Fortunately, there are tools to determine the quality of your links, including iPullRank and Small SEO Tools.
Finally, a good link-building campaign should involve reaching out to other experts in your niche. If you’re able to get an editorially-placed link, you’ll be able to show the world that you’re a thought leader in your niche.
Creating a good link-building campaign will increase your traffic, increase your authority, and boost your sales leads.
