Regardless of what you’re trying to accomplish, there are certain strategies that you’ll want to make sure you implement. Some of the most common link building strategies are:
Setting objectives and key results
Using the Objectives and Key Results (OKR) framework to set your goals is a great way to keep your team aligned and focused. It is a proven way to set measurable goals, keep your team on track, and measure progress over time.
Creating a set of objectives is a great way to help your team focus on the things they are most passionate about. When setting your goals, make sure to create objectives that are specific, measurable, and time-bound. The more specific your objectives are, the more clear your expectations will be.
Setting objectives with the right levels of granularity will make a big difference in your results. Set no more than 3-5 objectives per quarter, and you should be good to go. You may want to set some time-bound objectives, such as the number of leads generated in the first month of the quarter.
Setting objectives and key results is a great way to boost the quality of your link building efforts, and make sure your team is focusing on the right things.
Reaching out to websites that are linking to the old article
Getting a link in the old black box has never been a pleasant experience, especially when you consider the plethora of competitors that have vying for your attention. With that in mind, you need to have a plan of action to get you on the path to the tops. The best way to do it is to have one person in charge of the link building endeavors. This individual should be a stickler, and have a sense of urgency about it. The rest of the team should be as obedient as possible. It is important to have a good game plan in place for your link building endeavors, or you are going to be a hot mess. The following are some of the best tips, tricks and techniques to follow to ensure you are on the winning end of the ring.
Reaching out on un-linked organic mentions
Using unlinked brand mentions as part of your link building strategy is a great way to get new links without investing too much time and money. If you’re unfamiliar with the concept, unlinked mentions are pages that mention your brand without linking back to your homepage.
You can find unlinked mentions through several methods. For example, you can run a search command on Google to find pages that mention your brand. You can also use a tool, like the Ahrefs Alerts, to search for mentions of your keywords.
You can also use a tool, such as the Content Explorer, to search for people who link to articles about your topic. This will give you an idea of which sites are linking to your site. You can then contact these websites to request their links be removed.
Another method is to use an SEO tool, such as the Check My Links extension. You can find out how many referring domains are associated with each mention. You can also use an extension to find out if the links are 301 redirected. If the links are not, you can contact the site’s admins to get the links fixed.
Commenting on someone else’s blog
Leaving insightful comments on someone else’s blog is a great link building strategy. In addition to driving traffic to your website, it can also improve your search engine optimization. Blog commenting is a great way to establish a relationship with other users and build connections within your industry.
If you’re looking to get started with blog commenting, it’s important to think about what type of comments will best benefit your site. Some common tactics include creating a compelling headline, using a link to your website, and summarizing points in a unique way.
You should also make sure to include your company name and recent photo. In addition, you should use an updated gravatar. In addition to these tips, you should also be sure to use a valid email address and full name. This helps establish a brand identity and encourages more personal interactions with other users.
Another way to improve your search engine optimization is to comment on industry related blogs. This is particularly helpful if your business is in a niche market.
While you’re commenting on someone else’s blog, you should also be sure to leave your site’s link at the bottom. This isn’t as effective as a deep link in a comment, but it will still pass some SEO juice. It’s also important to keep in mind that your comment should be relevant to the blog post.
Expert roundups
Having an expert roundup on your blog is a great way to generate links and a few extra visitors. But it’s also a great way to build relationships with other bloggers. You can use this strategy to send them leads and referrals, and in turn get guest blogging gigs on some of the most popular blogs in your niche.
The first step in creating an expert roundup is to find subject matter experts in your industry. This can be done by sifting through the social networks. Once you’ve identified your target audience, you can begin contacting experts via email and other means. The roundup itself can take several weeks to produce, but it’s well worth the effort.
The icing on the cake is that you’ll get a high-quality link back to your blog in return. You can also use roundups to launch future link building campaigns. Expert roundups can also be useful for improving your E-A-T score, which is part of Google’s quality rater guidelines.
The secret to an effective roundup is to ask the right questions. There are a number of ways to do this, but it’s likely that your industry experts have some great answers to your most pressing questions.
Co-Occurrences
Using Co-Occurrences in link building strategies is a great way to boost your ranking in search engines. In recent years, the buzz word in the SEO industry has been correlation.
It’s a term that describes how close the keywords on a website are to each other. When a website links to another site, Google looks at the wording surrounding the link to determine the relevance of the link.
Google wants to see authoritative dialogue in content. For example, when a site mentions a brand name, such as the brand name of an electric oven, Google wants to see authoritative dialogue in the content that details the benefits of that brand.
Co-Occurrences in Link Building Strategies are important because they make it possible for websites to get a link without having to resort to traditional link building tactics. For example, when you have a great piece of content that mentions a key phrase, such as ‘crowd funding’, it will bring prominence to your website.
Using co-occurrences is also important because it allows for brands to establish an association without going overboard with aggressive promotion. This allows you to avoid link spam penalties.
Social bookmarking sites
Using social bookmarking sites to build backlinks to your website is an easy way to increase your website traffic. However, it’s important to know the dos and don’ts of using social bookmarking sites. These sites are a great way to drive traffic to your website, but they also act as a valuable tool for building brand awareness.
In addition to driving traffic, social bookmarking sites are a great place to find curated content. Creating backlinks to your website by bookmarking a blog post, article, or webpage can boost your search engine rankings.
Using social bookmarking sites can also help you to connect with a community of micro-influencers. They can provide you with a wealth of new ideas and inspiration. Using sites like Pinterest, Digg, and Twitter can help you discover new content that your target audience may be interested in. These sites are also great platforms to share content and build relationships.
The key to using social bookmarking sites to increase your website traffic is to ensure that the content you’re bookmarking is high quality. Your readers will be more likely to recommend your content to others if they think that they will enjoy it.
Email signature
Adding an email signature to your emails is a great way to drive traffic to your website. You can add social media links, rewards programs, and extra offers. However, to make this marketing strategy work for your business, you must design it to fit your brand.
An email signature is a subtle way to make your brand look more professional. It helps your recipient connect with your brand right away. However, if you add too many elements, the signature may look cluttered. If you’re not sure what to include in your signature, consider these tips.
Include an image of your brand. A professional headshot is a great way to build trust. You can also include a corporate logo and brand font to create an authentic look.
Include a professional photo and professional contact information. These elements will help your recipients get to know you better. It also helps to personalize the email. However, be sure that the photo is clear and that your contact information is accurate.
A professional call-to-action is essential to a successful email signature. You can use this to direct your recipients to your website, your blog, or even to a review page. A professional CTA in an email signature can increase your conversions without having to spend a lot of time and money.
