Whether you’re a small business or a large corporation, it’s important to have a solid link building strategy to drive traffic and increase sales. Having an effective link building strategy can help you get the most out of your SEO efforts, and can also help you avoid manual penalties.
Technical errors can mess up your SEO
Having a website is great, but having one that is search engine friendly and secure can make a world of difference in attracting visitors and making them stay a little longer. Keeping a pristine server and SSL in check can go a long way towards ensuring that your site is up and running for years to come. This is no small feat, as a poorly configured web server or insecure SSl certificate can lead to a multitude of issues from site failures to lost traffic. Keeping your site squeaky clean is the best way to ensure that visitors are not only impressed, but also entertained for as long as they can stand it. This is especially true if you have a mobile site.
What’s more, is that most technical errors can be traced back to a misconfigured DHCP configuration or a poorly tuned web server. In the absence of a nifty little network configuration wizard, a good old fashioned reload command can fix the problem.
Broken link building adds value to someone else’s website
Traditionally, broken link building has focused on finding broken pages on other websites. However, a more effective strategy is to look for sites that are linking to yours. This will help your site rank higher in the search engines and bring visitors to your website.
You can find these opportunities by doing a broken link analysis of your own or by using a tool like Domain Hunter Plus. This free Chrome extension will allow you to scan for pages that are currently dead. The results will include links and domain names that are available for registration.
Once you find a link, you can contact the webmaster. This can be a difficult task. You will want to make sure that you are contacting the correct person. A generic email address or department may not be appropriate. If you are unsure, try checking the company’s website or LinkedIn page.
The next step is to offer a replacement for the link. Ideally, you should include a deep recommendation in your content. This will be an incentive for the webmaster to respond. You should also suggest a new blog post or article that will benefit the site.
You should then send a follow-up email. This should be a reminder of the broken link and the alternative page. This should be followed by a question for the webmaster. The goal is to initiate a conversation.
When you are looking for a broken link, you will want to use a tool that is customized to your needs. You can do this by creating a spreadsheet with the URLs of your target websites. You should also include anchor text and the date of your initial email.
Improves domain authority, power and trust
Using domain authority to measure a website’s power can be a great way to see how well it’s doing. However, you can’t rely on this metric alone. You’ll also want to ensure that your site loads quickly and is responsive across all devices.
There are many factors that contribute to a domain’s authority. Link juice, for instance, passes from page to page, giving a website a vote of confidence from search engines.
Another metric is the number of external links a page has. This can be calculated by using the Moz algorithm. The number of quality websites that are linking to a page is a good indicator of how well it’s doing.
There’s also the link profile, which is the most important metric to improve. A strong link profile indicates that a website is trustworthy.
The Moz algorithm uses a number of ranking factors to determine a domain’s authority. It makes an educated guess based on the best available data. The DA of a particular website is measured on a logarithmic scale, with higher score values indicating greater success.
While the DA is not the be all and end all, it’s certainly worth the effort. If you’re doing SEO, you should pay close attention to the score of your competing sites.
Domain authority is one of the newest fads in SEO, but it’s not the only metric you should consider. The Moz or the Google algorithm might be the best way to find out, but there are other tools you can use to compare and contrast your results.
There’s no need to be the fastest in the world. The more important metrics have a larger impact on your overall score.
Avoid manual penalties
Whether you’re an SEO professional or website owner, manual penalties can negatively impact your online presence. They can also exclude your site from search results. The good news is that you can easily avoid manual penalties.
When Google issues a manual action, it will notify you by email. It will also show you a manual action report in your Google Search Console account. This report will tell you which pages were affected and what actions you need to take to resolve the problem.
The best way to prevent this from happening is to make sure that your website is compliant with the Webmaster Guidelines. This includes ensuring that your content is relevant and unique.
Google will penalize sites with unnatural links and auto-generated content. If your website has been penalized, the next step is to submit a reconsideration request. These requests can take several days to a few weeks to be reviewed.
If you’re a website owner, check your Google Search Console report regularly to see if you’ve been penalized. If you notice a significant drop in traffic or a major change in your search rankings, it could mean that you’ve been hit with a manual action.
To ensure that your website is clean, remove all links to spammy sites. You can also ask a technical team at your hosting service to help you remove these.
Google is constantly adjusting its algorithms. Its goal is to provide natural-sounding content for its users. But it doesn’t want people to buy or swap links.
To avoid manual penalties, you need to follow the rules of the Webmaster Guidelines. It’s also important to keep your website up to date. This includes removing outdated content and backlinks.
