Whether you’re just beginning to learn about link building strategies or are already a seasoned pro, there are a few things you’ll want to keep in mind. Here are three things to consider:
Guest blogging
Using guest blogging as a link building strategy after Penguin is not a bad idea, but it’s not necessarily the best way to do it. Besides, Google has publicly warned against using high-volume, low-quality guest blogging efforts.
The most effective way to use guest blogging is to focus on a few key strategies. These strategies will get you in front of more readers and generate relevant backlinks.
Besides guest blogging, you can also boost your website’s health through other off-page SEO tactics. Those tactics include crafting highly targeted emails and using social networking profiles.
You also want to make sure that the content you’re writing is quality. This will attract links from other quality websites, and your content will rank higher in search engines. Similarly, you want to make sure that the website you’re guest blogging on is relevant to the topic you’re writing about.
Another useful strategy is to use contextual links. These links can link to several blog posts on your site. This type of link is particularly useful for ranking well in Google.
In the post-Penguin world, content still reigns supreme. You want to create content that’s both relevant and interesting. While this may not always produce links, it will certainly help your rankings.
The other big SEO trick is to get links from other sites. This will give your site an authoritative look. You should also look for sites with a domain authority. A domain authority is one of the many elements that give your website a higher rating in Google.
However, don’t expect instant results. Even the best SEO tactics can take some time to produce results. The key is to focus on the quality and quantity of links you build.
Infographics
Whether you’re implementing link building strategies after the Penguin update or just looking to increase web traffic, infographics can be an effective tool. Infographics are images that combine text with visuals. They’re designed to make complicated topics easy to understand. They’re also a great tool for linking back to the original source.
The best type of infographics will have killer content. They should have statistical data and be unique. They should also be visually appealing.
In addition, it’s important to ensure that you are distributing your infographics in the right way. For instance, it’s important to promote it on social media. In addition, you should cite the sources of the infographic. You should also include a copy code box. This allows users to embed the infographic in their own website.
One of the most effective ways to get quality backlinks is through guest blogging. This is a technique used when you approach an authoritative blog and ask for a link to your website. You can easily achieve this if you have quality content and a good website.
Another effective link building strategy is to approach website owners about broken links. Broken links are links that are no longer active. You need to ask website owners if they can replace the links with active ones.
Getting quality backlinks is important to improving your search engine rankings. It’s especially important to use a tier strategy when you’re building links.
An effective strategy is to publish an infographic on a blog that already ranks well in Google. When the blog publishes your infographic, you can thank the blogger and ask for a link back to your website. This will help build relationships with the blogger and may lead to future campaigns.
Social media networks
Creating and leveraging social media networks is a key part of any link building strategy. Not only can it help you gain valuable visibility, it can also boost your website’s authority.
Although you don’t have to be a social media guru to reap the benefits, you do need to be aware of the rules of the road. Here are some tips to follow to get the most out of your online presence.
The best way to avoid being penalized by Google is to make sure your link profiles are clean. This means no spammy links and a variety of different anchor texts.
A good example of the above is to have a sitewide link that points to several different points on your site. Having a contextual link in a high traffic page is another way to gain valuable visibility.
If you are not the social media kind of person, you might want to consider creating a press release to get your name out there. This is a great way to secure links without having to do a lot of work.
Speaking at a conference or event is another great way to get your name out there. You may have to shell out a small fee to get a speaking slot, but the exposure can pay off handsomely.
You can also use social media as a marketing tool to drive traffic to your site. Many social platforms allow you to post links in your posts. However, you want to make sure the links are relevant and not just a link to your website. The best links are the ones that genuinely engage users. Creating a blog or website is one way to accomplish this.
Avoiding shady links
During the time of the Penguin update, Google focused on detecting links that should not be counted towards a ranking. This includes content spinning, duplication and spam. Using one shady link won’t hurt you, but using a large number of them will.
Luckily, Google has a disavow tool to help you get rid of the bad ones. If you’ve used the tool in the past, you should use it again. The latest version of Penguin will not help your website rank better.
There’s no need to panic though. The algorithm that Google uses to detect and penalize links is sophisticated enough to notice the most minor of changes. As such, it may take you months to see your site recover. In the meantime, continue working on your site’s quality.
Getting rid of shady links isn’t as simple as it sounds. If you don’t want to risk spamming the site, contact the owner and request to remove the link. You can also use Ahrefs to check your link profile. You can see what percent of your competitors’ links are of questionable quality.
The best way to avoid getting penalized is to have a good digital marketing strategy in place. In addition to generating organic links, your business should maintain a link building strategy. If you choose to outsource this function, make sure you get a link building strategy in place that’s in line with Google’s best practices.
The best way to avoid getting penalized after the Penguin update is to maintain a high quality link profile. You’ll need to monitor and evaluate your link profile on a regular basis. If you’re able to do this, you’ll be well on your way to ranking higher.
Avoiding over-optimization
Several search engine optimization methods can damage your website’s ability to rank. This is known as an over-optimization penalty. Fortunately, there are steps you can take to fix it.
The first step is to review your link profile to identify any potential over-optimization problems. This includes any sites with spammy or irrelevant links. You can also check to see if your links are using keyword-based anchor text. This is a red flag for Google.
It’s important to avoid this kind of over-optimization because it can negatively affect your user experience. It also causes your site to lose search engine traffic. You can improve the odds that your keyword-based anchor text is natural by ensuring that it balances naked URLs, topical matches, and branded keywords.
It’s also important to avoid using long tail keywords. These keywords have little to do with the content of your site. However, they do help attract traffic. To avoid this, use ALT attributes to describe your content or image.
Another important factor to consider when building links after Penguin is anchor text. Google warns that if you use too much keyword-based anchor text, you are using an unnatural link building strategy. Ideally, your anchor text should balance naked URLs, topical matches, and domain names.
You may also want to consider removing any links that have an exact match to the anchor text you’re using. You can contact webmasters to ask them to remove links, or you can use Google’s Disavow Tool.
If you do use an unnatural link profile, it’s important to get rid of it as soon as possible. This is the best way to avoid an over-optimization penalty. Depending on the severity of your link profile, your site may be downgraded in search engine rankings.
