Having a good link building strategy after Penguin can be a crucial part of building a website’s reputation and increasing its search engine visibility. Luckily, there are many different techniques that can be used to make sure that your website is always getting the best results. Here are a few strategies you can start using to build links to your site.
Guest blogging
Despite the Penguin update, guest blogging is still one of the most effective link building tactics. In fact, many SEOs use guest blogging as a mainstay of their link building efforts. Having links from high quality, authoritative websites is far more valuable than links from low quality sites.
When you write guest posts, you must use proper SEO best practices. If you fail to do so, your post may be penalized by Google’s ranking algorithms.
You should focus on content that is relevant to your target audience. Your post should be unique. It should not be based on sensational headlines. You should also make sure that your post contains links to other resources.
In addition, you should find a blog that is relevant to your niche. However, you should avoid guest blogging on low quality sites, since it can have negative effects on your online reputation.
Using tools like SEO Auditor can help you identify low quality sites. You should also check if the blog owner is active on social media.
In addition to generating relevant backlinks, guest blogging can also increase traffic to your site. When you write a guest post, you should target bloggers in your niche. You should also make sure to write original content. This will ensure that you attract quality links.
You should also avoid writing posts that include spammy links. If your blog post includes links to other sites, you may be penalized by Google. This is called article spinning.
In today’s competitive SEO landscape, you can’t rely on spammy link building tactics to get you the results you want. You need to use quality link builders that are able to write on any topic and target relevant websites.
Infographics
Despite the recent Google Penguin update, infographics as link building strategies can be an effective way to acquire high quality backlinks. With so many websites using infographics as part of their content strategy, they are an attractive option for backlinks.
Infographics provide a visually appealing way to share complex data. This format helps users digest the data and encourages people to link back to the original source. This strategy can be effective when used in conjunction with other link building tactics.
Infographics are great for link building because they help drive organic traffic to your website. Plus, they can be shared on social media and online publications. They can also be used as a way to promote your website. They can also help you lower your content costs and long-term costs per link.
Infographics are also a great way to increase the amount of one-way backlinks to your website. These links are usually embedded in the content of the infographic. These links can navigate users to a dedicated landing page.
The most effective way to achieve an infographic is to hire a designer. A good graphic designer will be able to create a quality infographic that is effective and attractive to readers. However, you should ensure that you conduct market research and create an infographic that will benefit your site.
Infographics can be used in conjunction with other link building tactics, such as guest blogging. The easiest way to do this is to approach authoritative blogs. If the blog has a reputation for producing high-quality content, it should be easy to get a link to your website.
Infographics are also effective as part of an editorial link building campaign. You can approach blogs to write a guest post for their website. The goal is to provide value to their readers and offer something to their target market.
Over-optimization
Using over-optimization in link building strategies is not a good idea, especially with the latest Google algorithm changes. The Google Penguin algorithm update has targeted websites that engage in unethical link building strategies, which are also called webspam.
Over-optimization in link building strategies means you’re loading a page with keywords that have no business on that page. This can damage your organic search results. And it’s an easy mistake to make. So, you might want to take a good look at your page rankings.
The good news is that you can fix this mistake with successful SEO practices. You might even be able to avoid Google’s manual penalties. The best way to do this is by creating a clean link profile.
When it comes to link building, you might have seen the term “exact match.” An exact match is a strategy that uses the same anchor text on every link, whether the link is an internal link, an external link or a hyperlink. This tactic is often used by web developers who use HTML or Javascript to embed the text within the page document.
The Google Penguin update has changed the way anchor text is evaluated. Google penalizes websites that use unnatural anchor text. This includes keywords used in the anchor text, as well as links pointing to low quality sites or sites engaging in webspam.
The best link building strategy is to use high value links. A high value link can include contextual links placed on thematically relevant content, or high traffic pages.
Another good link building strategy is to write quality content. Your blog or website should be updated on a regular basis. This will give readers a reason to link to new pages on your site.
Natural vs artificial link building
During the past several years, many digital marketers realized the impact that links have on search engines. Links are a central part of a site’s architecture. Without them, a site will not be able to rank well in search engines. They are also important to the user’s experience. Links are a powerful tool to drive referral traffic.
There are two main types of link building: natural and artificial. Links aren’t necessarily a bad thing, but marketers should be aware that not all links are created equal. Natural links are a byproduct of great content. Artificial links are promotional work, such as keyword stuffing or participating in link schemes.
Google has a set of guidelines to help webmasters avoid using these types of methods. There are also freely available tools that can detect linking patterns. Link profiles that contain a high concentration of exact match anchor texts are considered low in link naturality.
Another important quality factor is the thickness of your content. Links with a high content thickness are more likely to be natural links. Links with a low content thickness are more likely to be artificial.
Another way to determine link naturality is to consider social signals. People are more likely to link to a website when they feel like they can trust it. They will link to a site because they think it offers value. Links that are highly descriptive and use partial-match anchor texts are also a good indicator of link naturality.
The Penguin update changed the emphasis on link building. It targeted sites that were using spammy tactics, such as linking to low-quality websites. It also changed the way Google evaluated links.
Broken link building
Getting links from websites that have gone down is a great way to get the word out about your site. But it takes a little extra work. You can use SEO software to help you find dead links and re-link them to a better resource. You can also contact webmasters to see if they can help.
It’s not easy to find a webmaster who is willing to help. Often times, a website that has gone down is relevant to your niche and has links to relevant content. You can use a tool such as Ahrefs to find out which sites are linking to your site.
You can also use a tool like LinkAssistant to manage your correspondence. It has an in-built email client that allows you to send out bulk messages. It also has a template you can customize to suit your needs.
You can also use a tool such as Open Site Explorer or Majestic SEO to find out how many links are pointing to a website. You can also use a tool such as SEO SpyGlass to find all broken links on a website.
One of the most useful link building strategies is to find websites with lots of links to other websites. These pages usually curate useful resources. Using advanced search terms, you can find these pages.
Using a tool such as LinkAssistant, you can customize your template and send out hundreds of messages. You can also add an image or logo to your contact form to help increase your response rate.
The most important part of a broken link building strategy is not the link itself. You can get the most out of this strategy by providing something of value to the webmaster.
