Having a Lafayette County Link Building SEO strategy is very important to help you increase the search engine rankings of your website. If you do not have a strategy in place, you could be losing out on a lot of potential visitors. This is why it is so important to start planning a strategy for your site today.
Guest posting
Creating a guest posting strategy is one of the best ways to improve your website’s SEO. This tactic can lead to more traffic, increased domain authority, and brand recognition. However, it also requires time and effort.
To be successful, you’ll need to choose a target blog or website. The goal is to increase awareness of your brand while providing useful information to your audience. Before contacting the blogger, you should read their guidelines for guest posting.
To avoid spammy content, make sure to check your Google Analytics to see which content is performing well for your business. You can also use Screaming Frog to check 404 errors and external links.
You’ll want to select a target blog or website that focuses on your industry. Make sure that the site has a credible design and strong user experience. It’s also a good idea to evaluate the quality of the articles.
You’ll want to include an author bio that includes a link to your website. Many blogs will allow you to include a backlink in the article body. This is a better option for SEO, since it will create a more natural link.
The bio should also include a relevant internal link to your company’s blog. You can also include images, which are important because they show that you put effort into producing helpful content.
You’ll also want to avoid links that are irrelevant to your target blog or website. This can result in penalties from Google. Instead, focus on creating exciting and relevant content for your readers.
A solid social media strategy is always beneficial. You can check the performance of your Facebook and Twitter accounts with tools such as Oktopus. Then, you can schedule your social posts with Buzzer.
There are many companies that offer clients the chance to purchase guest posts from websites with high traffic. You should only partner with reputable marketers.
Guest blogging can be a great way to establish yourself as an expert in your field. It can also help you gain new connections and partnerships. This is a step towards building a co-marketing strategy.
Prospecting
Putting together a well rounded prospecting plan for your Lafayette County SEO client is about more than just creating a prospecting funnel. The plan should include a number of touch points to ensure your prospects are satisfied with your service. This may include cold calls, referrals and social media. Keeping a warm sales pipeline is a smart move in the event of a lead drought or a downturn in lead generation.
For starters, you’ll want to identify a primary vertical in your industry. The best way to do this is to do a bit of market research. For example, if you are a local insurance agency, you might be interested in snagging a new client from a nearby gym. These types of clients are likely to have high customer retention rates and will likely enjoy recurring revenue.
You’ll also want to do a little research to identify the best tools and tactics to execute your plan. For instance, you might want to consider using an email distribution platform. These platforms are useful for tracking open and click-through rates. You can also use these platforms to provide you with a timeline of your prospecting activity. The best part is that you can customize these reports for your specific needs.
You can also test the waters with a few small scale experiments to see what works and what doesn’t. For example, you might be able to make a few cold calls to the right type of leads, assuming your CRM is set up to handle this task. Using a tool like this can help you test the water before you invest too much money in a single marketing campaign.
Finally, you’ll want to be sure to create a list of prospective accounts based on a few key factors. For example, you might not want to waste your time with a client that isn’t going to be a good fit. This can be accomplished by utilizing a scoring sheet. The purpose of this is to determine which accounts are the most promising. The best part is that the scorecard will provide you with a list of prospects that are ready to buy.
Linkable assets
Creating linkable assets is a worthwhile endeavor if you are looking to improve your site’s search engine ranking. The goal of this tactic is to attract backlinks to your site from other relevant sites. This can also increase your site’s traffic and establish your page as a resource for your target market.
A linkable asset can be any piece of content that has the potential to generate a lot of links. These can include articles, videos, infographics, or even checklists. The best linkable assets are those created by teams. They also have to be highly relevant to your audience’s interests.
The best “linkable” content is one that answers a pre-existing pain point for your audience. It could be an instructional video, a list of useful tools, a checklist, or a series of customer experiences.
The most effective linkable assets are those that scale well. This means that they should be able to reach a wide audience without breaking the bank. This can be achieved by reaching out to influencers. If you are not familiar with your target market, however, you may not be able to come up with the content that will truly wow them.
The best way to accomplish this is to conduct research. The aforementioned research will tell you what type of linkable asset will be most valuable to your audience. You can do this by asking questions that will help you craft your content to satisfy the searcher’s intent.
The best linkable assets will also require the right promotion. You can do this by creating a well-designed and well-written article, adding a resource link, or creating a viral video. This will increase your chances of getting backlinks and boost your organic search ranking.
The best way to measure your success is to use a tool like SEOJet. It will take the guesswork out of link building and automatically adjust your plan accordingly. It will also show you which links are worth using, so you can spend your time on the ones that have the most impact.
You can also use the tools in the toolbox to determine which types of content have the most impact on your linkable assets. This is especially important if you have multiple types of content.
Penguin update
Several years ago, Google introduced the Penguin Update, an algorithm that was intended to identify websites that acquired links unnaturally. The goal was to diminish the presence of manipulative websites, and to make link building easier for those who were willing to invest in quality content.
The Penguin algorithm is now part of Google’s core algorithm. It is now real time, meaning that it changes in real time. The algorithm works by devaluing links that are not relevant to a particular website’s content.
The Penguin algorithm has become granular, meaning that it is focused on specific pages or parts of a site. This makes it harder to know when a penalty will be assessed. It is also more difficult to track micro-penalties. But it does provide website owners with more information about their backlink profile.
It is also important to disavow links, which can prevent penalties from sneaking up on a website. It is also important to audit a site’s important subdomains.
The second Penguin update, known as Penguin 2.0, analyzed spammy links further. It advanced the crawling depth of the algorithm, and it aimed to reward websites that had natural, healthy backlink profiles. It also introduced the ability to flag websites that were engaging in link schemes at any time.
Since it is now part of the core algorithm, Google will not tell you when and how an algorithm will change until after the change has taken place. However, studies have shown that these algorithms do indeed affect the way that backlinks are evaluated.
Although it is not known when the next Penguin update will occur, it is expected that a “real-time” update is coming soon. The next update will focus on linking evaluation, and it will affect changes instantly. So while you wait for the change, focus on improving your site.
The biggest violation of Google’s guidelines is purchasing links. It is a technique that is often considered “black hat”. It allows a page to rank well in search without providing the answer to a query. It is becoming less effective.
