Whether you’re new to link building SEO or an experienced professional, it’s important to understand that it’s not a one-size-fits-all strategy. There are different strategies that are appropriate for different types of businesses, but in the end, there are a few basic techniques that will work for almost everyone.
SEO isn’t a one-size-fits-all approach
Having a one-size-fits-all approach to SEO isn’t going to make you the best SEO you can be. Google is constantly evolving its algorithms to ensure that their users get the best experience possible. That means that the progression isn’t just about search engine optimization, but it includes artificial intelligence, machine learning, and passive ranking. Those are just some of the ways that Google is making their algorithms smarter.
While this progression doesn’t necessarily mean that SEO training isn’t useful, it is important to remember that not every website is going to be thinking about SEO. For most websites, what they are trying to do is produce the best type of information for their users. This means that SEO training should be taught to everyone. Whether you’re a content writer, product manager, developer, or consultant, SEO should be part of your job.
A good SEO strategy will highlight the most important work you’re doing, as well as your most important KPIs and metrics. By teaching your employees what SEO is all about, you’ll be able to make their job easier.
