Getting links to your website is important, but there are a few things you can do to make sure you get the most from your link building efforts. These tips include creating content that people will want to share, leveraging anchor text, and avoiding manual penalties.
Analyzing competitor’s link building strategy
Using competitive link analysis to gain insight into the link building strategies of your competitors can help you create better SEO strategies. While it’s true that link building isn’t the easiest thing in the world to do, it can pay off in a big way. With the right tools and a little determination, you can make your links count in the search engines.
While it’s possible to get lucky and score high quality links from your target sites, it’s much better to work ethically. That means focusing your link building efforts on sites that link to your target sites. Ideally, your target sites should be relevant to your content and domain. If your target sites aren’t relevant, then it’s a good idea to focus on other link sources.
Using a tool such as Ahrefs can give you a good idea of what your competitor’s link building strategy is. This is because the tool will highlight domains that link to your competitor’s site. You can also find out how many links each site has. The number of links is usually a good indicator of how effective your strategy is.
Ahrefs can also give you an idea of what content to create for your own website. For example, if you’re looking to build links in your industry, you might want to consider creating content that will appeal to your target audience.
One of the most interesting aspects of competitive link analysis is the tidbits you can learn about your competition. For example, you might discover that the competition is using a very advanced link strategy. For example, you might learn that they’re using a link-building strategy called “inbound linking.” This strategy is actually a little bit more advanced than simply linking to your own site. It involves reaching out to the owner of a site that links to your competitor’s site to ask for a link to your site.
This might seem like an unorthodox approach, but in fact, it’s a well-proven method for improving SEO. It can also fill in some keyword gaps. And while you might have to spend some time to build the links, it will definitely pay off in the end.
Creating shareable, link-worthy content
Creating shareable, link-worthy content is an essential component of any SEO strategy. However, not all content is created equal. Luckily, there are a few best practices you can follow to make sure your content is top notch.
First, be sure to plan your content around a key pain point in your industry. This can help your content to get the recognition it deserves. In the long run, it can also help you to secure more links.
Next, conduct some audience research to determine what type of content your audience wants. For example, if your target audience is women in the workforce, you might want to write a ‘How to’ blog about how to pick a good woman’s dress. Another good idea is to create an infographic. These are often more linkable than text-heavy articles.
Finally, consider partnering with other industry leaders to create link-worthy content. While collaboration may seem counterproductive at first, it can actually be a very effective tactic. If your collaborators have a vested interest in your content’s success, it’s a win-win situation.
To make sure you’re implementing the most effective link-worthy content strategy, you should make sure to monitor your performance. This should include measuring the performance of each piece of content, as well as creating a spreadsheet to record all the important data.
It’s also a good idea to record ROI on your content. This will give you an objective view of how your content is performing. This will also help you to determine which types of content are most effective.
The most effective link-worthy content is not only informative, but also a practical. It should contain the main points in a manner that will make your audience want to link to it.
Creating shareable, link-worthy content for SEO isn’t hard. But it can be a daunting task for SMBs. However, by following these best practices, you’ll be able to increase your links and earn more organic search traffic. With a little planning and preparation, you’ll have no problem achieving your link-building goals.
As with any SEO strategy, link building is an ongoing process. It may be time consuming, but it can be highly effective.
Leveraging anchor text
Having a good anchor text strategy is a critical component of a link building SEO strategy. Anchor text sends signals to search engines that help your page rank higher. However, you need to know which anchor types are best, and when to use them.
The best way to determine your anchor text strategy is to analyze your competitors’ backlink profiles. This will allow you to know what they are doing. This will also give you some insight into the context of your anchor text.
If you are unsure of what type of anchors to use, you can use a tool like Ahrefs, SEOJet or LinkMiner to track the variation of your anchor texts. You can then diversify your approach.
Exact-match anchor texts are used when you know that the reader is going to click on the link. Exact-match anchor texts should not be used for rankings. However, they do provide a better user experience. If you are using an exact-match anchor, make sure you do not include repetitious words, such as “click here.”
Long-tail anchors are also a good way to diversify your link profile. These anchors are four words or less. They are also effective in helping you rank for longer-tail keyword terms.
Another way to diversify your anchor text profile is to use a mix of generic, branded and related anchor texts. These types of anchors will allow you to avoid over-optimization. They also are easier for search engines to crawl.
Another important aspect of a link building SEO strategy is to make sure you include the home URL of your page in your anchor text. This will give you a higher ranking on Google. It will also help Google know which image you are referring to.
Anchor texts should also be descriptive. These texts help visually impaired individuals read your content. You should also use descriptive alt tags to help Google understand the content of an image.
The key to a good anchor text strategy is to find the right keywords. Make sure they have a high search volume, low competition, and are relevant to your page.
Avoiding manual penalties
Getting penalized by Google is a worst nightmare for most webmasters. They are the result of Google algorithms that affect the ranking of websites. While you can’t predict when Google will make an algorithm change, there are things you can do to protect your website from a penalty.
In addition to avoiding manual penalties, you should also be careful about the content on your website. Using spammy strategies may cause you to spend longer to recover from a penalty.
Using a proactive link monitoring tool may help you spot bad links before they happen. You can then create disavow files to help you avoid a penalty.
You can also submit a reconsideration request to Google. Google prioritizes reconsideration requests based on their potential impact. The reconsideration request should include evidence of content addition, improvements, and results. You also want to ensure that your reconsideration request is thorough and concise.
If you’re unsure what type of penalty you have, you can check your website’s Google Search Console. It will tell you whether you have a manual action, algorithmic penalty, or a manual action on a page. Depending on the penalty type, it will give you guidelines on how to fix the issue.
If you do receive a manual action, the first step is to remove any bad links on your website. You can do this manually or use a link cleanup tool.
Another option is to report a bad link. You can do this by sending a report to Google. This can also help you determine the underlying issue that’s causing a manual penalty.
You can also report a link that is pointing to a problematic site. If you’re using a link cleanup tool, you can create a disavow file to help you avoid a penalty. If you do not have a link cleanup tool, you can ask a web admin to remove the link for you. You may also be able to pay to have the link removed.
The best way to avoid a penalty is to use honest content. This doesn’t mean you should be dishonest, but it does mean that you shouldn’t engage in spammy strategies to achieve rankings.
