Using Link Building SEO strategies is one of the best ways to get your Wright County business found online. However, you need to make sure you’re doing it the right way. There are many things to consider when building links, including citations, broken links, and manual penalties.
Citations
Getting a good local citation is one of the best ways to improve your ranking in the local search results. A citation is an online mention of a particular characteristic of a business. It can include the company’s name, address, phone number and website.
Citations help improve your search engine rankings and get more customers to your business. But, not all citations are created equal. When constructing your local SEO strategy, you should know which types of citations to focus on.
Structured citations are posted on third-party websites or online directories. These sites have pre-existing databases of business information. You can find these websites through search engines such as Google or Bing. They are often listed under the NAP or ‘name, address, and phone’ format.
These are the most common type of citations. They usually contain a link back to the business’s website. They can be helpful when doing Wright County SEO. However, these are harder to obtain than unstructured citations.
Unstructured citations are typically mentioned in blog posts, news articles or other places on the web. They can be valuable and can make a great impression on audiences.
Building citations on important industry-specific platforms can help you gain a competitive edge in local search results. These platforms can include industry associations and chambers of commerce. You can also reach out to bloggers in your niche. This is especially useful for bed and breakfast owners who want to promote their business to a specific audience.
There are hundreds of potential websites to list your business online. While some of these sites are spammy and offer little value, others can be helpful. For example, listing on a well-established directory, such as the Better Business Bureau or Yelp, can help you build authority.
You should always make sure your business’s information is accurate on all citations. Incorrect or outdated listings can confuse or lead customers to switch to a competitor. This can result in a loss of sales.
You should be sure to update your citations as frequently as possible. This will ensure that you are constantly mentioning your business and building brand recognition.
Broken links
Having broken links on your website can be a frustrating experience for visitors and search engines alike. However, there are ways to avoid this from happening.
A good place to start is the Google Search Console. This free tool will help you identify and fix any broken links on your site. It also provides a sitemap for you to monitor.
Another nifty little thing is the Link Manager. This feature will automatically scan your website for any broken links that may be causing you to lose traffic. It will also show you what links are in use on your site. This feature will prove to be a big time saver.
Similarly, a 404 page is also something to watch out for. A 404 page is an error that is created when a visitor visits a webpage that has been moved or removed. You can use a 404 page as a way to alleviate user frustration. If you are a WordPress user, you can install the Broken Link Checker plugin to automatically find and remove any broken links.
It’s no secret that the World Wide Web is dependent on links. If you want to see a list of your internal and external links, then you can use Google Analytics. It will also give you a breakdown of the number of links on each page. You can then decide whether or not you need to make any changes.
Lastly, there’s the LinkTiger. This free tool will help you find the best and cheapest solutions to your broken links problems. The tool can detect broken links and report them to you in a few easy steps.
Using the right tools to find and remove broken links is a vital part of your SEO strategy. Using the correct method for your business will not only help improve your overall ranking, it will help you maintain your user experience. After all, your visitors deserve to have a smooth and stress-free experience.
The aforementioned SEOPressor Connect also has a Link Manager feature. This is a new feature that allows you to manage all your link sources in one place.
Resource pages
Creating resource pages is a great way to get noticed by the search engines. They provide links to helpful resources, and are often created by respected sources. Some are even used to promote products and services. In addition, they increase the relevancy of your site, which is a good thing.
Besides being useful, resource pages are also an easy way to build links. You should try to find niche relevant sites, or use the resources provided by SEO tools like Ahrefs to find them. This is a quick and easy way to improve SERP performance.
One thing you’ll notice about resource pages is that they are often the top level on a website’s structure. This makes them easier to link to, and less likely to be pushed down by other links. If you want to create a resource page, make sure it provides real value to your visitors. Providing a “juicy” link is a clever way to entice people to click on it.
The most important metric to consider is the time spent on the site. This is an indicator of whether or not users appreciate the content. If they’ve been there for a while, you’ll probably have a better chance of getting their attention.
Another metric to keep an eye out for is the number of links. If you’ve found a site that has an unusually high number of links, then chances are the content is of some interest to you. If not, there’s a high chance that it’s just a spam site.
Using a free browser plugin can show you whether or not your links are nofollow in real-time. The best part is that this is actually easy to do! Depending on the site, you might have to enter some basic information to get it to work, or it’ll give you a list of links that you can choose from. This will save you a lot of time when you’re building your resource list.
In the end, resource pages are a fun and easy way to build links. However, you have to be careful, as creating too many of them will hurt your site’s crawl rate.
Manual penalties
Despite the varying penalties, there are still some common factors that can affect your website’s search engine ranking. You can expect to see a dramatic drop in organic traffic or a steady decline over time.
One of the biggest factors that can lead to a manual penalty is user-generated spam. Google has warned against deceiving users or using tricks to boost your rankings.
If your site has been penalized, you will receive a notification through Google Search Console. You will also receive an email from Google.
The notification will show you the type of violation you have been flagged for and what you need to do to fix it. If you’ve been targeted for spammy structured data, you will have to submit a reconsideration request. You’ll also have to fix any pages that are involved in the issue.
Another common reason for a manual action is low-quality links. If your site has a lot of spammy links, it can be a good idea to disavow them. If you do not want to remove them all at once, it’s a good idea to start disavowing them over a period of time.
Another common reason for a Google manual action is a competitive niche. If your website is competing with a lot of other sites in your market, it’s possible to get a penalty.
The severity of the manual penalty will vary. Some manual actions can be removed in a few days, while others could take up to a year. It’s important to check your website’s Google Search Console regularly to determine if you’re getting a penalty.
As with algorithmic penalties, you can recover from a Google manual penalty. To do so, you’ll need to submit a reconsideration request and provide proof that you’ve corrected the problem.
There’s no limit to how many reconsideration requests you can make. If you’re able to achieve a successful first attempt, you’ll have a great shot at regaining your site’s visibility.
If you have a large, active site, it’s very likely that you’ll be affected by a Google manual action. If you’ve been hit with a manual action, it’s best to get it fixed as soon as possible.
