Whether you’re a Wheat Ridge business owner, a marketing expert, or a member of the community, there are a number of important link building strategies that you should be familiar with. When it comes to SEO, backlinks are still the primary ranking signal Google uses. By following these simple guidelines, you can easily build a strong network of high quality links and get the exposure your business needs to succeed.
Backlinks are still Google’s go-to ranking signal
During a Google SEO office hours video, a Googler responded to a question about whether or not backlinks have a role in the search engine ranking algorithm. He said that while the number of links to a page indicates how important the page is, they are not as important as the relevance of the pages linked to the page.
He also stated that Google has been trying to lessen its focus on backlinks for some time now. He noted that the link strength of a page is similar to when Google first started. He noted that the amount of links from different C-class IPs indicate a wider breadth of sites linking to a website.
The title tag is not as important as it used to be, but it can help Google understand what the page is about. He mentioned that if a page has a keyword in its title tag, that may help it rank better in the SERPs.
According to Google, the quality of links is also important. They are more likely to give you a boost if they’re from real sites and not just spammy ones. They also frown on widget links and automatically generated links.
In addition, the age of the domain has an impact on its ability to boost your ranking. Older domains are more powerful than newer ones.
Another important ranking signal is the frequency with which a page is updated. Several studies have shown that a longer post can rank higher than a shorter one.
The importance of links is still important, but their effect on your rankings is not as strong as it was eight years ago.
Anchor text is the clickable text section of a link
Using the right anchor text is important for SEO. It can give context to a page and boost the value of an external link. It can also level up an internal link.
There are many types of anchor texts. They range from exact match, which includes the target keyword, to partial match, which includes variations of the target keyword. Generic anchors, which include “click here”, are often used for call-to-action anchors.
Using too much anchor text can hurt your SEO. While Google does have safeguards against over-optimization, too many generic anchors can be annoying for users.
Choosing the correct anchor text for your internal links is particularly important. You want to provide a useful, relevant experience for your users. You don’t want to spam your site with useless links.
If your website contains a lot of images, you should include an ALT text. This is a text alternative for images, and it gives people who are visually impaired the information they need.
Ideally, you will use a mix of both types of anchor texts. The best way to do this is to diversify your link profile. You should avoid all exact matches. This is because they may appear synthetic and not natural. You should also try to use synonyms and LSI keywords.
The best anchor texts for your internal links are those that are specific to the content on the linked-to page. This will make it easier for search engines to determine the relevance of your link. You should also ensure that your description of the linked-to page is capitalized like ordinary text.
You should make sure that your links are pointing to high authority sites. The more authoritative sites that link to yours, the better the impact it will have on your rankings.
Squeaky-clean link profile helps avoid manual penalties
Having a squeaky-clean link profile is essential if you want to avoid Google’s manual penalties. If you have a lot of spammy backlinks, you might be in danger of being penalized. You can easily see if you have been penalized by looking at your link profile in Google Webmaster Tools.
If you have links that lead to sites that are known to be spam, you need to take action. You should either disavow the links or request a review from the hosting service technical team. If you have paid links, you need to remove them.
If you have devalued inbound links, you need to take care of that as well. It’s a risky business and will not help your rankings.
You might have been told by Google that you are under a manual penalty. You will receive an email that states that the site has been reviewed. The message will include specific violation examples as well as instructions on how to request a review.
You can also check the Google Search Console to see if you have a manual penalty. If you do, you will find a red ‘penalty’ box on your website. You can then apply for a review after you have cleaned up the links. You will need to provide Google with your supporting documents.
If you have a major Google penalty, you can lose a lot of traffic. The penalty will also affect your SEO. If you are in compliance with the Google guidelines, you can expect to grow in visibility. However, if your Google ranking dropped, you will see a drop in traffic as well.
You should also look at your Google Analytics to see how your search traffic is changing. If you see a significant decline in traffic, you might have a manual penalty.
Working with a digital marketing firm in Wheat Ridge
Investing in a digital marketing firm to help you with link building SEO in Wheat Ridge is a smart move. Aside from the obvious search engine optimization advantages, it can also provide you with referral traffic from social media and public relations. Lastly, you can get some analytics to help you make the most of your campaign.
As you consider the best SEO firms in Wheat Ridge, keep in mind that not all firms are created equal. The best firms will take the time to listen to your goals and design an effective SEO strategy that will drive your business forward. While you’re at it, you may also want to consider a comprehensive digital marketing plan that includes White Hat SEO in Wheat Ridge. This will help you gain credibility and make your business a leader in its industry.
The best digital marketing firms in Wheat Ridge will also offer you the opportunity to work with a savvy team of experts. They can help you with content marketing, SEO, web design, and more. In addition to SEO, your team can create content that will attract visitors and help you gain a competitive edge in the marketplace. If you’re a local business, you’ll also benefit from local search marketing, pay per click advertising, and more.
If you’re looking for a good deal on a digital marketing firm, you should check out LinkGraph, a full-service agency based in New York. The company has a staff of 25+ and specializes in UX/UI design, PPC, and conversion optimization. You can also check out Netpeak, a New York-based Internet marketing firm that offers ASO services to game development firms and small businesses.
