Getting more links to your website is important and so is making sure that you are doing everything that you can to avoid manual penalties. This is why you should always have a comprehensive strategy to build links to your site. There are some basic steps that you can take to make sure that you are not doing anything that could get you penalized.
Resources pages make perfect link building targets
Whether you want to build links to your site or just promote your business, resource pages are the perfect link building target. They are easy to find, relatively easy to write about, and you can leverage them to generate more links over time.
They are also a useful indicator of how well your content performs in the search engines. For example, if you can get a lot of links to a particular page, that is a good indicator that the content is helpful.
The best way to find resource pages is to use a site like Google. You can also use a tool called Ahrefs to find relevant pages. Using the Ahrefs content explorer tool, you can sort the results from the highest referring domains to the lowest.
A resource page’s “further reading” section can be a good place to list useful third party resources. A nice touch is to make sure that the URL’s anchor text are relevant to your page. This is the simplest form of link building and you should be doing it on a regular basis.
Another way to attract links is to provide value. If you offer a physical product, that’s a great way to make a compelling value proposition. Alternatively, you could offer a software solution. In either case, make sure you document the process to avoid making your own mistakes.
Broken link building adds value to someone’s website
Using broken link building is an effective method to build valuable backlinks to your website. The best way to do this is to find websites with high quality content. The goal is to provide them with equally valuable replacement content.
Fortunately, there are tools that can help you find hundreds of broken link opportunities at once. These tools can also help you minimize the time spent emailing site owners.
When looking for broken link opportunities, check to see if the URL structure has changed. If it has, the page is no longer available. If you cannot access the page, it may be blocked by a firewall or geolocation restriction. You can read it on the Wayback Machine.
You can then use your spreadsheet to create targeted emails. In the spreadsheet, you will need to include the date of the email, the URLs of the target sites, and the anchor text of the links. You will also need to include the webmasters’ contact information.
If you’re still unsure about how to do broken link building, you can visit the Ahrefs page for more information. The site offers a comprehensive guide to the process.
You can also use a tool such as BiQ Rank Tracking to learn about the keywords that are ranking well for your target keywords. The tool will show you the search volume and competition for those keywords. You can also use the tool to find similar content on the internet.
Abra Marketing
Founded in 1999 by Kurt Hoffmann, Abra Marketing has served clients across the United States, including a number of healthcare practices in California. They specialize in web design and development, social media, and online advertising. They are also a HIPAA-compliant marketing agency.
The company works with clients in Santa Rosa, CA, as well as throughout the U.S. They provide services that include SEO, social media marketing, content marketing, pay-per-click ads, and web development. The firm uses a unique, organic approach to search engine optimization, with a focus on keyword research and content development.
The agency’s services are aimed at helping clients generate more leads, build a customer base, and convert leads into sales. The agency also offers social media promotion and article distribution, along with mobile and paid traffic management.
The company also provides search engine optimization for businesses in Santa Rosa. Its services include Google Ads program, off-site SEO, and keyword analysis. Its team works with clients to determine the best keywords, compare their advertising budget, and write site copy. The agency’s team also ensures consistent listings.
The agency also provides web development, logo and brand marketing, and public relations. It has worked with a number of organizations in the Bay Area, including Premia Capital, Born to Age, APM Homes, Siyan Clinical Research, Priceless Auto Glass, Healdsburg Orthodontists, Molland Law, and Tristar Automotive. They have been able to generate long-term, organic web traffic for these organizations.
Left Coast Marketing
Fortunately for us Sonoma County residents, there are many digital marketing agencies to choose from. The aforementioned Left Coast Marketing is amongst them. In addition to their marketing savvy, they also have an unmatched level of customer service. If you have a product to sell or are looking to rebrand, there’s a good chance that they’ll be able to deliver on your marketing objectives. Aside from their website, they have a small office where they can discuss your marketing goals and formulate a plan that works for you. In the process, they’ll also tell you which ad channels are best for your business.
It’s a fact that the most efficient way to reach your target audience is through the web. And with more than 50% of the nation’s millennials using the web to research a new business, there’s no better time than the present to start planning a digital strategy that will get your company ranked above the competition. Whether you’re in the market for a complete branding and marketing strategy, or just need to revamp your existing web presence, the pros at Left Coast Marketing will help you make a splash.
