Whether you’re a brand new or experienced business owner, it’s important to understand how Link Building SEO in Otter Tail County works so you can better optimize your website and increase your web traffic. With so many different types of websites to optimize, it’s easy to get confused and end up spending more time and money than you really need to. Fortunately, there are some simple steps you can take to start gaining traffic right away.
Keyword cannibalization
Having too many pages optimized for the same keyword is considered keyword cannibalization. There are a few easy ways to fix this problem.
First, you should identify all of the duplicate pages on your website. Using a content audit can help you do this. Second, you should use a keyword mapping tool to see which keywords and phrases are most important.
You may also need to rework your internal linking structure. This will ensure that link juice is distributed to the correct page. You will also need to make sure you update your title tags and meta information.
Using a dedicated keyword tool can also help you match specific phrases with search intents. This way, you can focus on the most important content, while still leveraging your existing content.
You can also use a long-tail keyword tool to match keywords that are less competitive to your target market. This will prevent cannibalization.
You can also create an Excel spreadsheet with a list of your most important URLs and a list of keywords that are related to those URLs. You can then use a tool like Similarweb to map out your content. Then, you can determine which pages are ranking for the most valuable keywords.
When you have a cannibalization issue, you can use a 301 redirect to send visitors to the best version of your site. This will send link juice and relevance to the most useful page, while not cannibalizing another page’s traffic.
A 301 redirect is usually the best option for an SEO-friendly page. In a cannibalization situation, you will need to update your title tags, meta information, and on-page content. You should also rework your internal linking structure to avoid cannibalization.
You should never cannibalize your own keywords. This can lead to competition for ranking in Google. If you have an eCommerce site with 5 different colors of clothing, for example, you might have a different URL for each color.
The easiest way to detect cannibalization is to use a keyword mapping tool. It can be easy to do this, but you should make sure to use the right tools to do the job correctly.
Social media
Whether you are an Otter Tail resident or not, you’ve likely seen Erik Osberg’s social media campaigns on Facebook and Instagram. Earlier this year, Osberg took the first step towards bringing the county’s social media presence to the next level. He launched a new campaign featuring footage shot at Pebble Lake Golf Course. After launching the account, Osberg reached nearly 3,000 followers and doubled the county’s social media followings.
When Osberg started working for Otter Tail County, he was already using social media as a way to promote his business. As a former television sports reporter, he had a knack for capitalizing on the internet’s powerful capabilities. Before coming to Otter Tail County, he founded a media company. He’s been awarded for his work, and has begun to expand the county’s social media presence.
Osberg is also the first Rural Rebound Initiative Coordinator for the county. His goals include promoting local businesses, encouraging tourism, and building a stronger community.
