Amongst the most important parts of any SEO strategy is link building. Creating a strong network of links that point back to your website can help your site get ranked higher on search engines and help drive more traffic to your site. You can do this by testing for local link outreach and creating links on high domain authority sites. The key is to create links that will last a long time and are relevant to your target market.
High domain authority sites are less important than high DA sites
Having a high domain authority (DA) is not a guarantee that your site will be ranked well. In fact, some sites with lower DAs have been able to rank higher than others. In the past, Google has said that DA is not a ranking factor. But in the current landscape, DA is still an important factor in Google’s search algorithms. If you want to increase the likelihood of your site’s rankings, you may want to invest some time in general SEO practices.
The Moz link explorer tool can help you measure domain authority. It will give you a score between one and 100, based on how many links are pointing to your website. Ideally, you’ll want to increase your DA, because it correlates to a better, more optimized website. For example, Wikipedia has an enormous number of backlinks, so it has a high DA. But if you have a small niche, you may find it hard to get a lot of high quality backlinks.
In the end, though, you should be able to use domain authority as a comparative tool to determine which sites are more likely to rank well for a given keyword. Generally speaking, a higher DA site will be more effective at passing on link juice, so your new content will rank more quickly.
