Whether you’re a small business owner or a big enterprise, there are things you can do to improve your link building SEO. In this article, you’ll learn how to increase organic traffic, boost your search engine rankings, and build trust. The key is to keep your audience engaged. You’ll also learn how to measure your success and generate traffic via other channels.
Increase organic traffic
Using link building SEO techniques can help you to increase organic traffic. By generating links, you’ll also increase your domain authority and search rankings.
You can use a tool like Screaming Frog to find and optimize your content. It crawls your site and maps the backlinks, engagement, and conversion data to help you improve the quality of your content. Then you can reclaim any lost links and increase your authority.
Creating great content is not only a way to generate more links, it’s also a way to get more referral traffic. If you have a page with a lot of organic traffic, it’s likely to be a high-authority page. This is because it has been proven that pages with lots of organic traffic have links attached. Adding links from related pages to your new content can boost it as well.
A thought-leadership piece is a great way to secure backlinks to your website. It’s crafted by content experts and appears on third-party websites to secure link juice and traffic to your website.
There are many ways to create quality links. Some come naturally, while others require work. In order to get the most out of your link building efforts, you need to understand how the search engines interpret links. Getting low-quality links can be detrimental to your organic search results. Alternatively, you can pay to have your site placed in niche directories.
You can even reclaim lost links by implementing a 301 redirect. This will allow you to reclaim links that were ruined by a dead 404 page, which can be devastating for your link equity. You can also build trust with your clients by reclaiming links.
Build trust
Creating great content, whether it’s a blog post or product page, isn’t the only way to earn links. If you want to build your website’s credibility, you need to establish a long-term relationship with other sites. This will result in higher rankings and a more relevant web. If you’re not able to do this, you might want to consider using a content sharing site such as Wattpad to engage with other users.
You can also use Google’s EAT algorithm to help determine how well your content will do in search results. The algorithm measures the quality of your main content, as well as your expert authority and trustworthiness. The result is a score that tells you how much value the link provides to your website.
Another way to build your website’s credibility is by submitting your website to web directories. Some of these directories will even give you a link in return. The number of backlinks you get will depend on the competitive landscape. If you’re able to get a high-quality link from a trusted site, this will act as a vote of confidence in your own site and will improve your Google rankings. However, it will not happen overnight.
As with any type of SEO strategy, you need to be patient and persistent. You need to build relationships with other websites and blogs, and you need to track your search rankings. Over time, you’ll see an increase in your referring domains and traffic records. As your site’s ranking increases, so will your overall website value. You’ll also be able to start seeing the results of your link building campaign. If you are unsure of how to go about this process, you can hire a professional to manage it for you.
Measure your success
Getting links isn’t the only thing that’s important to your SEO. Link building also works to bring in qualified traffic, boost your sales, and earn your site media attention. It’s important to have a strategy that reflects the needs of your business and your overall KPIs.
One of the easiest and most effective ways to earn media attention is to release a new product. This can be a regular product for an out-of-box target audience, a larger-than-life version, or an interesting new twist on a traditional product. This is likely to get picked up by industry news and blogs. You can even sell the product on a separate website.
Another way to attract links is to create highly-specific resources. These resources are targeted at a small number of websites, which may have a higher success rate. This type of link building is not as scalable as a broad-based approach, but it can be an inexpensive option.
It’s also important to track your search engine positions. This will tell you whether your backlinking campaign is working. You can do this by checking your page rankings for targeted terms. If your page is in the top 3-5 results, this means you have a good chance of getting an organic, relevant link. You may also want to track the amount of referring domains, which indicates a gradual increase in the number of sites linking to your site.
Ultimately, a successful link building campaign takes time and effort to develop. If you’re just starting out, you may not have the time to create custom outreach emails. You’ll want to avoid spammy emailing and keep your focus on acquiring links that bring qualified traffic.
