Having a good link building strategy is vital to the success of your website. There are several different types of link building strategies that you can use, such as Natural Anchors, Blended Anchors, and Exact Match Anchors. All of these are very effective and can help your site rank higher in search engine results pages.
Account-Based Link Building
Getting top search engine rankings is a big deal for businesses. Everyone in the industry is fighting to secure those top positions. While there are a lot of strategies to improve your rankings, not all methods are suitable for your business.
Search engines use links to determine your rank. They reward websites with links from authoritative sites. However, you should make sure that your links are not created using black hat tactics. These tactics can lead to penalties from Google.
In the early days of search engine optimization, getting high rankings was all about buying links. However, that’s no longer the case. Today’s SEO algorithms are more complex and dynamic. That’s why it’s important to develop an effective link building strategy for your business.
The most important factor to consider when developing a link strategy is the quality of your links. The best way to achieve high-quality links is to find websites with similar interests to yours. Your link should be accompanied by useful content. If you write good content for your website, you can easily get mentions on other blogs or in social media.
There are also ways to attract links without breaking the bank. One of the most effective is to create an infographic. Infographics are easy to read and share, making them a powerful marketing tool. However, you should make sure that you create an infographic that covers a topic relevant to your industry.
Another effective link building strategy is to create a guest post. These can be published on other blogs or sites in your industry. You should track which blogs or sites link to your guest post to grow your list of link prospects.
Blended Anchors
Creating a well-rounded backlink profile can boost your domain authority and increase your rankings. The key is to make sure the links you create are placed in relevant contexts. That includes anchor texts.
A good anchor text profile will include branded, keyword based, and blended anchors. The best distribution is based on the type of page you are creating links for. A page title anchor is usually used for blog posts, while an inner page is a good candidate for a product or service page. The home page is a little different. The anchors you use for the main page should be more branded.
The best part of using the right anchor text is that it doesn’t cost a dime. There are many SEO services out there that will help you get your site closer to the top of Google. However, you won’t get very far by simply throwing a bunch of backlinks at the wall and waiting for Google to find them.
The best way to go about this is to take a look at the metrics for the page you are looking to link to. It’s also a good idea to monitor the ratios. One of the best ways to do this is to install a backlink tracking tool. This will tell you how many of each type of link you have. This will also tell you where you should concentrate your link building efforts.
Using the right anchor texts will keep your link building efforts from raising red flags for search engines. You may want to try and avoid the obvious likes, like putting your link in a random paragraph. You can also use SEOJet’s backlink software to help you out.
Exact Match Anchors
Using exact match anchors for link building SEO can be powerful, but it can also be unnatural. It’s important to know when to use these anchors and how to do it properly.
A good rule of thumb for using exact match anchors is to only use them when you have a good reason. If you aren’t linking to other pages, you don’t have a good reason to use them. Exact match anchors can also hurt your click-through rate.
In the early days of Google, it was easy to manipulate anchor text and make links rank higher. The goal of anchor text was to exploit the Google algorithm. The problem with this strategy was that it was detrimental to user experience.
To avoid this, you need to know the proper ratios for anchor text. The ideal ratios can be inferred from SERPs analysis. There are also SEO studies that can help you determine what ratios are most effective.
There are two main types of anchors: branded and partial match. Branded anchors use the brand name of a site, whereas partial match anchors use a keyword or phrase that’s related to the anchor text.
Usually, you want to use branded anchors for your homepage and inner pages. Branded anchors are very powerful and should account for the majority of your anchor text profile. This will help you maintain a high ranking in search results and will help you receive better rankings from authoritative sites.
However, you do not want to overdo it with branded anchors. Using these anchors in too many places can look spammy.
There are other anchor types, too. You should use partial match anchors for keyword focused link building. Partial match anchors are a way to naturally link to another page without having to type the keyword phrase into the anchor text. You can also use long-tail anchors to diversify your link profile.
Natural Anchors
Getting the perfect mix of generic and branded anchors is key to a healthy link profile. Generic links are good for boosting visibility, while branded ones are associated with trusted brands. A healthy link profile will have an average ratio of 5% generic to 90% branded.
Aside from the usual suspects, image anchors also play a role. To make the most of this tactic, create an Alt tag for each image, and then write a descriptive and keyword-focused Alt tag. The Alt tag is also used by Google to determine context.
While generic anchors are great for encouraging readers to check out your site, branded anchors are likely to be a more reliable and consistent source of referral traffic. A study by Ahrefs showed that 41 percent of the links it sourced used a branded anchor.
The most important part of a good link profile is the text on the page where the link is placed. The best anchors are those that have a unique passage of text. Adding a contrasting color will help your readers identify the anchor from the non-clickable text.
The best way to measure the success of your link building efforts is to take a look at your site’s anchor profile. To do this, you’ll need to use an anchor checking tool such as Ahrefs’ Site Explorer. You can also use a site colon search to find more internal link opportunities.
The best way to determine the exact number of generic and branded anchors you need to build a healthy link profile is to do a site colon search. Once you have a clear idea of what you’re looking for, you’re ready to start building a link profile that’s worthy of your brand.
Avoid manual penalties
Getting a manual penalty from Google can seriously affect your website. However, there are a few steps you can take to prevent this.
First, you need to check the Google Search Console. This is a tool that helps you monitor your website’s performance. It also has a penalty checker.
Second, you need to check your site’s backlink profile. This is important for detecting low quality links. You should disavow any outgoing links that aren’t compliant with Google’s Webmaster Guidelines.
Third, you need to ensure your site’s content is high quality. Google penalizes websites for providing low-quality content. If you’re unsure about how to create quality content, you can use the Serpstat tool. It can help you identify backlinks of competitors that are high-quality.
Fourth, you need to make sure your site’s content is compliant with Google’s Webmaster Guidelines. You can do this by removing any markup that is in violation of the guidelines. You should also add your site to the Google Search Console. This is a good way to check your indexation issues.
Finally, you should ensure that your site is well-protected. This means having a more secure hosting service. You should also check your domain authority (DA) score.
Finally, you need to determine the cause of the penalty. There are many reasons why a site gets penalized. These include thin content, unnatural links, and other violations of Google’s Webmaster Guidelines.
Manual penalties can affect your website’s traffic and profitability. It is important to fix the problem as soon as possible. You can do this by requesting a review.
Google will notify you through email when the review begins. This can take a few days to several weeks.
