Developing a good link building strategy is one of the most important things you can do for your website. Whether you have a brand new website or an old site that has been neglected for awhile, you want to make sure you build the right links to get your site noticed. These links will help increase the authority of your site and give you a better opportunity to be found by people looking for your services.
Getting links back to your website
Getting links to your website is a chore that few would relish. This is especially true if you have a site that isn’t well suited to the aforementioned task. While the best bet is to simply let the competition do it for you, a bit of forethought will ensure you aren’t left holding the bag. Here are some top tips for getting your paws into the game.
The biggest and most important question is, what are your goals? What’s more, are you willing to put your money where your mouth is? This is a tough question to answer without a firm grasp of your goals, objectives and desires. The best way to tackle this problem is to establish a clear and frank discussion of your needs and wants. Getting links to your website is a tough slog, but if you take the time to put your money where your mouth is, your web presence will stand the test of time.
Finding the competitor’s backlinks
Using a backlink analysis tool is one of the most effective ways to identify sites that are referring visitors to your website. By finding out which sites link to your competitor, you can tailor your outreach efforts to reach more of the right audience.
Most SEO tools have a backlink analysis feature, and a backlink checker can help you analyze domain-level backlinks. However, if you want to see links to specific pages on your website, you will need to use a tool like OpenSiteExplorer.
This tool will allow you to find all the pages of your competitor’s website that are linking to yours. You will then be able to filter out the sites that are not relevant to your business. The tool will also show you which domains are pointing to your competitors, so you can decide if you want to work with them or leave them alone.
Once you have identified all of the websites that are pointing to your competitor, you will need to figure out which of these pages have the best chance of referring visitors to your site. You can look at the number of backlinks that each page has and the domain authority of the linking domains. This will give you a good idea of what type of content you should be targeting.
The Ahrefs backlink tool can show you which domains are linking to your competitor’s website. In addition to highlighting all the websites that are pointing to your competitor, the tool can also tell you the number of backlinks that each site has. You can also sort the data however you want.
Testing for local link outreach
Creating a successful local link outreach strategy will help you drive traffic to your website. This can be done through a number of different methods, but you can start by researching the keywords your competitors are using. You can use tools such as Semrush and Google My Business to find out which competitors are currently ranking high in your industry.
In addition to researching your competition, you can create a content strategy that focuses on local audiences. The more relevant your content is to your audience, the better the chances that your site will rank higher in local search. Your content needs to contain keywords that are relevant to your business, and offer real value to your audience.
Aside from content, there are three other factors that you need to consider in your local link outreach strategy. First, you’ll want to make sure that your site is optimized for mobile. You’ll also need to ensure that your contact page is easy to find. You can do this by offering links that can be easily accessed by a thumb tap. You should also be sure to provide images that do not require a zoom.
The other two factors that you need to consider are local citations and reviews. These can be a very valuable source of traffic. You should ensure that your citations are accurate and consistent with your business’s NAP. You can also build authority by creating content and distributing it on other sites.
Another way to boost your local search rankings is to create a Google My Business page. This is a free service offered by Google and can be used to enhance your business’s visibility. It should include your business’s name, address, and phone number. You can also add a description of your business and hours of operation.
