Whether you have just launched a new website or you are planning to make a change in your existing site, there are a number of link building strategies that you should consider. These strategies are designed to help you increase your search engine ranking and get more traffic to your website.
Analyzing competitor’s link building strategy
Using a service that is designed to do the hard work for you may be the best move you can make. One of the most gratifying aspects of a link building campaign is seeing the results come in. Even if you have to wait for a few weeks to see the fruits of your labor, the effort is worth it. The end result will be an increase in visitors to your site, which is the real prize in the long run. In addition to the obvious perks of a steady flow of traffic, you will be rewarded with a higher ranking in the search engines and a larger social network.
A good link building campaign will provide you with an opportunity to test your marketing prowess in a controlled environment, without the pitfalls of the real world. In the process, you will gain valuable information about your competition, which will help you better your SEO game. You will also get to learn how to identify and mitigate red flags like malware, spam and unnaturally aggressive content.
Optimized anchor text violates Google’s guidelines
Using optimized anchor text in press releases is a good tactic for boosting search rankings, but it can also be a risky strategy. Google has penalized large scale guest blogging and article marketing campaigns that use keyword-rich anchor text links.
In a recent update, Google shed light on the role of anchor text links in press releases. While the document doesn’t address anchor text links in press releases specifically, it does make a few recommendations.
The first rule is to use anchor text that is relevant to the linked page. In the case of press releases, this means that the anchor text should be relevant to the content of the release. Another rule is to avoid using non-related keywords.
The second rule is to use the anchor text in a way that guides the reader through the content. This can be done by using keywords, or by directing the reader to an internal page that is relevant to the content. The anchor text should be clear and simple, with a call to action.
Choosing the anchor text is important because it affects your SEO. Using the wrong type of anchor text can cause your link ranking to plummet, or it can allow you to strengthen your position with the major keyword terms.
One of the clearest signs of over optimization is excessive keyword heavy anchor text links. If your site has too many of these, your search engine rankings will suffer.
Google has started to crack down on manipulative practices, and may take action against links in large-scale guest blogging and article marketing campaigns. In these cases, Google will look at whether your links are natural and appropriate.
Another technique is to create widgets for other sites and post them on your own website. This is a popular link building strategy. However, this has been severely penalized by Google. In particular, websites that use advertorials in articles and widget backlinks have been punished.
Choosing the right type of anchor text can also help with internal linking. The best kind of internal links are ones that are relevant to the content and deliberately placed.
Integrated approach to digital marketing
Getting links to your website can be a great way to generate traffic. Search engines such as Google value links a lot, and can help web crawlers discover new content. However, it’s important to make sure that your link building efforts are targeted, and that your links are relevant to your site’s goals. This is why it’s so important to use competitor insights and insights from your own site to determine the best approach.
One of the most important goals of your link building campaign is to increase your page’s ranking on a relevant Google SERP. The best case scenario is to see your star content pieces within the top 3-5 search results. In order to do this, you need to evaluate your pages’ rankings for the terms you’re targeting. If they aren’t in the top tier, you need to take a closer look.
When building links, it’s important to remember that you shouldn’t rely on your content creators’ requests for backlinks. They need to have a good fit with your content, and they need to explain this in their emails. If they aren’t providing value to your content, they’re not going to link to your website. Instead, it’s better to create more valuable content that your competitors aren’t providing. Then, you can add more links to your website to provide even more value to your audience.
It’s also important to know that the number of links you are acquiring shouldn’t be your primary goal. If you’re focusing on your raw numbers, you’re probably sacrificing quality. It’s also important to keep track of your page’s performance, such as page views, page views per visitor, sales, Domain Authority, and Page Authority. This information will tell you which link building efforts are working, and which aren’t.
