Getting a link to your site is one of the easiest ways to improve the visibility of your Jackson County business. The key is to ask for a link from another site that is related to yours. Don’t overdo it, and be careful to avoid the Penguin algorithm.
Avoid the Penguin Algorithm
Unless you are in the SEO industry, you may not have heard of the Penguin algorithm. It is one of Google’s core algorithms and is used in real time to determine the quality of websites in search results.
The Penguin algorithm devalues sites that have spammy links, as well as low-quality sites that have been built using manipulative link building techniques. It also penalizes sites that have over-optimized keywords.
Originally, the Penguin algorithm was only a separate filter, but it eventually became part of Google’s core algorithm. The update was meant to remove sites that were known to be manipulative, and reward sites that were known to be high-quality.
After the launch of the Penguin algorithm, the SEO community began to understand how problematic the site-wide penalty could be. However, there are still some myths about the algorithm. Some people think that the name of the algorithm pays homage to The Penguin from DC’s Batman, but it may actually be a play on the words “penguin” and “index”.
The first Penguin refresh was in October 2010. This update was intended to prevent sites that were already impacted by the Penguin launch from regaining their rankings. The refresh affected less than 1% of English searches.
The second Penguin refresh was in April 2012. This was a more granular version of the algorithm, targeting sites that were affected by the Penguin launch. It also affected international queries. The third Penguin refresh was in September 2016. It was an important upgrade to the algorithm. It was part of the core algorithm and incorporated the Panda algorithm.
Several people have questioned whether or not the Penguin algorithm can be lifted manually by Google. This is a tough question, and the answer depends on how often you’re monitored by Google.
The best way to avoid manual penalties associated with the Penguin algorithm is to use the Google Disavow tool. It is a part of the Penguin algorithm, and works in real time to remove any links that you’ve been told aren’t good for your site.
The Google Disavow tool has been a valuable tool for many SEO practitioners. It can be used in conjunction with outreach to recover from a Penguin penalty.
