Regardless of whether you have been doing Link Building SEO for quite some time or if you are new to the industry, there are some fundamental tips that you can use to make your links more effective. These tips can help you avoid manual penalties, improve your rankings and measure the success of your efforts.
Resource pages make PERFECT link building targets
Using a resource page to build links is a great way to improve your link profile. However, there are some pitfalls to be aware of. You may not be receiving the results you’re after.
If you want to get the most out of your resource page, you need to make sure it provides value to your audience. You can do this by creating content that demonstrates your expertise or by promoting your product or service.
The best content to use for this purpose is the same type of content that your site visitors would appreciate. This can be a video, a blog, a tutorial, a case study, or even a software application.
A resource page is a good way to get a link from a high authority site. However, you’ll only get the most out of your efforts if you’re working with a website that has a lot of good links to begin with. To get started, use the Ahrefs content explorer tool to discover relevant pages.
While you’re at it, try to document the most useful thing you’ve found on the page. You’ll be amazed at what you can learn about the page’s strengths and weaknesses. You can also use a tool such as Google Alerts to notify you of newly published content.
Ultimately, you’ll need to reach out to the owner of the page to request a link. Ideally, this should be a quick and painless process, but sometimes you might have to put in some work.
The best link building strategy is to focus on well-known directories that generate traffic. This will help you get more out of your efforts while allowing you to concentrate on chasing more powerful websites.
The best way to do this is to find the top blogs in your niche. It’s easy to do with a Google search. For instance, if you’re a lawyer looking for a good attorney blog, you can easily find a list of the top legal blogs in your area. Once you’ve honed in on a few potential candidates, contact them and ask them to link to your resource page.
Avoid manual penalties
Getting a Google manual penalty can be disastrous for your website. This is why it is crucial to do your best to avoid them.
You can do so by using Google Search Console. This handy tool allows you to check the performance of your website and see if you’ve got any indexation issues. If you do find any, you can send in a reconsideration request to get the penalty rescinded.
Another useful tool is Google Analytics. It helps you to see how your rankings have changed before and after you’ve been hit with a manual action. You can also take a look at your site’s link profile. If you find some bad links, you can remove them. You can use a link cleanup tool to create disavow files.
There are many reasons why you might have a Google manual penalty. For example, you might have been caught spamming your website or you might have received a spam report from a competitor. Whether you’re a small business or a large corporation, you need to be proactive about keeping your links clean.
Aside from removing the offending content, you can also submit a reconsideration request. You will need to provide evidence of what you’ve done to correct the issue. This might include adding new content, removing offending content, or modifying your website.
Google’s search quality team is always busy. They have a full-time job. They have to check and monitor sites for spam and other unethical practices. The best way to recover from a manual action is to use a link monitoring tool. This will alert you when a bad link appears. It will also allow you to disavow the offending link and fix the problem.
If you’re in the process of building new links, it is best to take the time to create high-quality content. This will not only help your visitors, but it will also help your website perform better in organic Google searches.
You can also try sending in a reconsideration request to have a manual penalty rescinded. It might take a few days to several weeks.
Content marketing and outreach make PERFECT link building targets
Whether you are just starting out with your online marketing campaign, or you have been in the game for years, you may be asking yourself, “What is the difference between content marketing and link building?” Both forms of promotion are important, but are used for different purposes.
Content marketing is a relatively new marketing strategy that involves creating content on your own website and then sharing it through social media. By doing this, you can create a community of people who are interested in your product or service. This community will encourage other website owners to take notice of your content and potentially link to it. This will increase your online visibility and help establish your expertise in the industry.
Content marketing is much more scalable than traditional link building, making it easier to scale your team. It also requires less work, making it a more cost-effective strategy. It can also build a community of loyal customers. These customers can act as advocates for your products or services. This means that you can spend more money targeting your current audience than trying to attract a new one.
Link building has been an important component of the Internet’s marketing landscape for years. It has been used to promote large and small websites alike. However, this process can be risky if it is done incorrectly.
The value of links is hard to measure, but it is easy to see how they can contribute to your site’s ranking. It is possible to gain a lot of great quality links by creating quality content. This is because great content will inspire people to link to it.
The best way to avoid manual penalties from Google is to have a clean link profile. If your links are redirected or you have a manual penalty, you can disavow them and file a reconsideration request.
Another benefit of content marketing is that it is easier to maintain than traditional link building. There is a chance that you could be penalized by a Google algorithm update, but the chances of you getting hit are much lower with content marketing.
Measuring success
Whether you are running a link building campaign or a full-scale SEO campaign, you need to know how to measure success. There are several metrics you can use to determine how well your link building is performing.
The first metric to monitor is the number of referring domains. This will give you an idea of where your link building machine is headed. You should also keep track of your competitor’s referring domain growth. This will help you determine how well your link building is helping your website rank in Google search.
It is also important to monitor your target pages for organic rankings and traffic. You can also measure bounce rate and conversion factors for these pages. Keeping track of these things can help you to eliminate toxic links and maintain your social presence.
A good link builder will be resilient. Having the patience to stick with the strategy is a key character trait.
Your link building campaign should complement your on-site technical SEO. It should also generate a healthy amount of backlinks. The best links are those from websites that are relevant to your industry. You should also monitor the quality of the backlinks you acquire. These links can give your page contextual information to search engines.
Using data-driven link building can lead to organic growth. You should also consider the direct revenue you are generating. If your website is not seeing the results you are hoping for, you may need to rethink your link building strategy.
Having the patience to build a portfolio of good backlinks is crucial. This will take some time. You should also have a set of goals and objectives in mind when you start your link building campaign. Once you have established your goals, you can create a realistic schedule to meet them.
You should also use a tool such as Portent’s SERP Preview Tool to measure your progress. This tool is designed to convert users. The numbers it provides can be used to assess your link building performance and to identify areas where improvements can be made.
