Whether you’re trying to grow your site’s online presence or are looking to improve your current rankings, the key to link building SEO is getting the right kind of links for your site. The more high-equity links you have, the more likely your site will rank well in Google. However, you must also be sure that the links you get are relevant and authentic.
Quality, relevance, and authenticity
Whether you’re a novice or an SEO pro, content is king. Your page’s quality could make or break your rankings. Fortunately, there are a few tricks of the trade. In the context of search engines, this includes the quality of backlinks from quality sites to your own. Similarly, quality content can lead to more links to your site in the first place. This is not to mention the benefits of being associated with a quality website. So what are the best ways to go about getting your name in front of a prospective audience?
The main question is, how can you get quality content that’s actually interesting to readers? The key is knowing what your audience wants to read. The trick is to enlighten them with your content while providing a worthwhile return on your investment. The most gratifying part is seeing the resulting boost in traffic and sales. A solid content strategy will make your site more memorable and your customers more likely to engage with you.
A quality content strategy can also help you stand out from the crowd by delivering a high quality experience. Besides, high quality content is a great way to get your website out of the spam folder and into the hands of potential buyers. This is especially important when you’re competing with a huge player such as Amazon or eBay.
High-equity links increase your website’s ranking
Getting high-equity links for your website can help increase your ranking on the search engines. However, there are a few things you should know about how this type of link works.
High-equity links are backlinks that are targeted to a particular keyword. These are usually from a well-established website or a domain with a high authority. You can build these links by asking trusted partners and clients to link to your website.
High-equity links can also come from your social media campaigns. These are also referred to as “in-context” links. You can also gain link equity from paid links that are designated as nofollow.
Link equity is calculated using a system that takes into account a number of factors, including the relevancy of the linking site, anchor text, and accessibility. It can be a complex process that can help you improve your link placement decisions.
You can estimate the link equity that you receive from a particular page by using a SEO reporting tool. You can also check the authority of a website through a domain authority checker.
If you want to get the most link equity, you should make sure you are linking to the right pages. You should also check that your external links have a rel=nofollow attribute. This will ensure that your link profile looks natural and prevent you from losing link equity.
Avoid manual penalties
Using the right link building strategy can help you avoid manual penalties. However, you can also be penalized by Google for a number of reasons.
One of the most common reasons for a manual penalty is unnatural inbound links. These can be in the form of unnatural backlinks or cloaking. These can be identified through Google’s search console.
Another common reason for a manual penalty is a thin content website. This is especially true for larger user-driven sites. This type of site usually has tens of thousands of pages that Google can crawl.
The most important rule of thumb for avoiding a manual penalty is to make sure that your links are safe and natural. While you can’t control the number of links that point to your site, you can ensure that they are safe by disavowing any spammy links.
While you’re doing this, you might want to consider using a tool such as Wikigrabber to find dead links on Wikipedia. These links still pass along trust, even if they don’t do much else.
While there is no way to be completely safe from the manual review team, you can avoid the majority of them by making sure that your website is well-built and is free of shady practices. You can also avoid the manual-penalty-induced slump by focusing on the quality of your landing pages and users.
Resource pages make PERFECT link building targets
Using resource pages for link building is an effective strategy to improve search engine rankings. However, it is important to find and target the right resource pages. With some extra effort, you can make your link building efforts a success.
Resource pages are very popular amongst website owners, and they are also very easy to score. Many resource pages have links to other websites. You can contact the owner of a page and request a link. In return, you can get a new link that will give your page more value.
Another way to gain access to resource pages is to find the top blogs in your niche. You can use Google to do this. You can also use the Ahrefs content explorer tool to identify relevant pages. You can then manually review them. You can also check the MozBar Chrome extension to determine the backlink worthiness of the site directly from the SERPs.
You can also build relationships with other website owners. Most resource page creators want to receive useful links that will add value to their page. Some will leave an email address or contact form. You can ask questions to improve the content of the page, and to improve the user experience.
In addition, resource pages are “juicy” links. This means that they are less likely to be pushed down by other links. As a result, they are excellent targets for link building.
Identify broken links with Broken Link Building
Identify broken links with broken link building is a very useful tool for improving the quality of your website. It can help you to improve your site’s SEO authority, and provide quick wins for dead links.
The process of identifying broken links can be complicated. You must first determine whether the link is related to your website. You can use tools like Ahrefs or SEMrush to check for dead links on your own website. You can also look for broken links on other websites.
To do this, you must set up a project in Ahrefs. Once you have done this, you can then perform a broken link analysis. This will enable you to find hundreds of link building opportunities. You can then match the broken links with the exact URL of a “link resources” page on your website.
Once you have found the broken link, you must make sure that you are contacting the webmaster in a way that will encourage them to change the link. In most cases, you must write an email that mentions the title of the blog post that you’re linking to. The more informative the subject line is, the higher your chances of receiving a response.
If you’re looking for a free way to perform this task, you can install the Check My Links Chrome extension. This tool will highlight all the broken links on your website.
Leverage anchor text
Using the correct anchors is a good way to improve your ranking and site traffic. The right anchors can be used for internal and external links, and can link other media formats like images and programs. Ultimately, it’s up to you to decide which method of anchoring will be best for your site.
One of the most important link relevancy indicators is the information hierarchy. This is where search engines make their most basic assessment of the content on a page. They use the anchor text to determine what that content is about, and they also pay attention to the variations of the anchor text. It’s a good idea to have a few different variations of the anchor, because that will give them more context about your content.
Another important indicator is the natural language processing. Google uses this to determine whether or not your anchor text is natural. If your anchor is too obvious, Google may penalize your site for overoptimization. For example, if you have a keyword-focused link building strategy, it may be best to opt for a partial-match or a non-exact-match anchor.
The most important thing to remember when it comes to the anchor is that the anchor text should be as descriptive of the page you’re linking to as possible. This will help ensure that the user clicking on your link gets to the right page. This is particularly important for internal links.
