Using the power of the Internet to drive traffic to your Mountain View city business can be a great way to attract customers. If you have a website, you should consider hiring an SEO company to help you with your link building campaigns.
SMBs are the most popular clientele
During the recent link building survey, SMBs took the crown as the most popular link building clientele. The survey was conducted to find out what the link building industry is all about and how it has changed over the past year.
Link building is a long-term marketing effort, and one that takes time to produce results. In addition to the typical link building services, some link builders offer other services, such as web development, PR, and technical SEO. If your business doesn’t have a marketing staff, you may want to consider consulting with a link building company.
When asked what the best link building tactic was, almost everyone chose content promotion. In fact, 90% of respondents picked Content Publication/Promotion.
However, only one-quarter of respondents felt that another tactic was the most effective. It’s clear that many marketing tactics still lack manual promotion. That’s why it’s important to keep an eye on your metrics, which will show you which tactics are bringing in customers.
In general, a large number of link building consultants are still earning less than $40k per year. And it’s not surprising that a large percentage of link building consultants are still operating in an agency setting. However, the numbers of Business Owners and In-House respondents have increased. Those who operate in an agency setting are able to benefit from the expertise of multiple marketers, which is helpful for large enterprises.
The number of SMB responses decreased slightly as the budget tier increased, but overall, the number of SMB responses was greater than the number of enterprise responses. Overall, the link building industry has seen a lot of changes in the past year. For example, the survey saw a substantial increase in the percentage of agency respondents.
B2B and B2C are exact ties
Despite the differences in processes, B2B and B2C are very similar in their link building SEO strategies. Both types of companies are competing for their audiences’ attention, and need to find a way to earn links and referrals from relevant sites. The strategies may vary, depending on the type of business and the customer’s buyer’s journey. However, B2B businesses are more likely to utilize link building as part of an overall marketing campaign.
The main goal of link building is to increase rankings and drive backlinks. B2B companies often use affiliate link building, influencer outreach, and guest posting in industry publications as their main tactics. B2C companies have a wealth of content to give out and use LinkedIn as a means of building links.
The majority of respondents (81%) work in link building teams of one to five people. The types of businesses that most commonly respond to this survey include SMBs (small and medium-sized businesses), agencies, and in-house professionals. Those who work in the in-house setting responded more than the other two groups, as did freelancers.
The sales cycle in B2B is generally longer than B2C. It can take three to 24 months to complete a transaction. This is due to the more complicated nature of B2B products and services. B2B companies must incorporate keywords from all levels of the buyer’s journey into their link building SEO strategies. It is also common for link building campaigns for B2B companies to drive low volume over a specific period of time.
The majority of respondents work for SMBs. These companies are the most common link building clients. However, agencies and freelancers work with a higher percentage of large enterprises.
Site Explorer gives you instant Link Intelligence
Getting an understanding of the link building process will go a long way in helping your online business succeed. There are a few tools you can use to research the best links for your site, and a few you can use to measure the performance of your link building campaign. These tools are not only useful, but they can also help you increase your online revenue.
The best backlink research tool is probably the Ahrefs Site Explorer. This tool provides an index of live links, updated every 15 minutes. In addition to the index, the site also offers an advanced tool that lets you dig into backlinks in more detail. You can also use the site to discover which pages are attracting the most links, and to gather custom information about your site.
Other useful link analysis tools include Cognitive SEO, which boasts some of the best link building features in the industry. In addition to helping you measure the performance of your link building campaign, Cognitive SEO also provides insights on the best link building tactics. It also includes a tool that helps you measure which keywords are most important to your site’s rankings, and how your competitors are doing in the search engine results pages. Other tools to try include Conductor Searchlight, which is one of the most popular SEO tools on the market. Designed for enterprise marketers, Conductor Searchlight helps you take control of your search performance. It also includes an advanced reporting feature that lets you compare your performance with your competitors, and to see the biggest improvements.
Majestic is an essential suite of SEO software tools to research, plan and monitor your link building campaigns
Whether you are a newbie or a seasoned affiliate marketer, Majestic SEO is the ideal tool for your link building campaigns. It helps you get the most out of your links by analyzing your competitors and providing instant SEO metrics. It also lets you generate high-value content ideas for your website.
Majestic SEO is one of the more affordable link building tools available on the market. The free version is a good option for beginners and new affiliate marketers. It allows five users to use the tool and analyze up to 100 million units. The pro plan costs $99, and includes comprehensive backlinking SEO strategies.
It can be used to discover link opportunities, disavow damaging links, and measure domain authority. It also offers an on-page SEO feature that can improve your page’s performance.
It also has a tool that shows keyword rankings. You can check the number of times a keyword is searched each month, and see how well it ranks. You can also see how many backlinks a keyword is receiving.
Majestic also has a tool that can help you analyze the backlink profiles of your competitors. This feature can help you determine if a keyword is worth targeting. The tool also features a feature that breaks down high-level information into digestible pieces.
Another tool that can help you build links is Buzzsumo. The tool allows you to find blogs and bloggers who are interested in your topic. It also allows you to manage relationships, create buzz, and measure the value of your content.
You can also use Buzzsumo to find influencers and bloggers. This can help you get your brand mentions in the press and other places.
