Local SEO results in Florence-Graham
Using local SEO marketing is a great way for businesses to attract more local traffic. It can also help your business grow and develop a stronger reputation in the local community. Local SEO can improve your website’s ranking in local search results, which can result in more customers finding your business and spending money with you.
Local SEO involves a number of different marketing activities. It includes creating local landing pages and optimizing your website to boost your rankings. It also includes analyzing the competition and your competition’s local SEO strategy. Local SEO works well for businesses that serve customers in their local area, such as restaurants, hair salons, and retail stores. Creating local landing pages that include business details, like the address and phone number, can help your business show up higher in the local search results.
Local SEO is different from traditional SEO in that it considers a business’ location, including the geographic location of the business, as well as the user’s location. The proximity factor works even when the searcher does not use the city name. Google’s local search algorithm takes this into consideration when it determines how relevant your business is to a searcher.
Google Business Profiles are vital for local SEO for businesses that want to get more exposure in local searches. Google recommends that a business fill out the profile completely, including the business name, address, phone number, and website URL. It also suggests that you add internal links to the pages’ content, such as key service pages, blog posts, and informational pages. You should also add links to your website from the footer.
Google Business Profiles can also be suspended or changed, and can influence how a business shows up in local search results. You can also improve your ranking by adding a link to your website from a high-quality, relevant backlink. Google’s guidelines on this topic can be found here.
Google’s algorithm for local SEO takes several factors into consideration, including the proximity of the searcher to your business. It also considers reviews, local citations, and inbound links. Google’s search results are more relevant if your company name contains keywords. Adding keywords to your company name helps your business rank higher than competitors that are not using keywords. However, Google has said that it has dialed back the positive effect of name preference.
Creating a local landing page that includes business details, such as your name and address, will help your business show up higher in the local results. You should also make sure your website is regularly updated. When people are looking for a business, they expect to see results right away. If they can’t find information quickly, they’ll likely visit a competitor’s website. You’ll also see better results if you add click-to-call phone numbers to your website’s footer.
Local SEO has a high return on investment, but it does take time to get results. A survey by Moz found that it takes 90 to 180 days to see results after starting a local SEO campaign. If you don’t have the time or expertise to do local SEO yourself, you should consider hiring a digital marketing agency. These agencies can help you optimize your website and create a better ROI.
