Whether you are an individual looking to improve your search engine ranking or a small business looking to expand your business online, link building SEO is a key part of the process. The more links you have pointing to your website, the higher your rankings will be in search engines like Google and Bing. However, there are several different types of link building strategies that you can use to improve your rankings. This article will explore four different types of link building strategies: Internal linking, White hat SEO, User generated links, and Black hat SEO.
Internal linking
Creating a strategic internal linking structure is a great way to boost SEO. Internal links help search engines understand the structure and hierarchy of your site. They also help users navigate your website. These links carry context, link equity, and PageRank.
The best way to find internal linking opportunities is to look for pages that rank well for related topics. Then, you can link to these pages with descriptive anchor text. This will give Google an idea of the hierarchy of your site and help it understand which pages are important.
Another good way to find internal linking opportunities is to find out which pages are ranking for long-tail keywords. These keywords drive massive amounts of traffic. You can also use Yoast SEO to find articles that have been written by others and are still relevant to your topic.
Creating a strategic internal linking structure will also help your user experience. Your pages will be organized into clusters of related content, making them easy to find. These clusters can also help you to answer questions that your target audience has.
If your pages are well-optimized, you will get more traffic from purchase-ready keywords. You can also move your potential customers deeper into the conversion funnel with internal links.
You also need to make sure that the anchor text of internal links is varied. Some SEO experts recommend that you avoid using the same anchor text for every internal link. You can do this by using relevant alt text as the anchor text.
Another way to ensure that Google is able to crawl your website is to create a sitemap. A sitemap lists all of the pages on your website. This ensures that Google can find all of your content.
Broken link building
Traditionally, broken link building has involved finding broken pages on your competitor’s sites. If you’re looking to scale your BLB efforts, you’ll need to find pages with lots of links to external sites. You can do this with the help of a backlink checker.
You can also use an automated tool. Using a tool like BiQ Rank Tracking will tell you which competitors are using similar content. It also shows you the keywords in their meta descriptions and how much search volume they’ve seen over time.
Broken link building is a good way to boost your SEO authority, but it is not without its drawbacks. It is important to use the right tools and do the right things to get the most out of your campaign.
A broken link should be replaced with a more relevant page on your own site. This is because Google does not pass authority on to a 404 page. Using a tool like Link Explorer can help you find broken pages on your own website.
It’s also a good idea to include a deep recommendation in your content. For example, if you have a page on your site that focuses on your competition’s products, you can include a link to a similar page on your competitor’s site.
You should also consider using a broken link notification tool like Ahrefs’ SEO Toolbar. It will check for dead links on helpful resources and show you the total number of backlinks to your pages.
You may want to try using a free tool like BacklinkGap to find out which outgoing links are broken. You can also use the Wayback Machine to see what pages are dead. Using a tool like this will make your life easier and will also improve the quality of your link portfolio.
User-generated links
Using a user-generated content attribute (UGC) on your website to link to sections where users produce their own content has long been considered a best practice. In fact, conversions soared by a whopping 161% when visitors viewed UGC on product pages. In fact, Google has even created categories for these types of links.
There are two main attributes you’ll want to consider for your site: a nofollow attribute and a UGC attribute. Nofollow, for example, is used to discourage link spam. However, it can also help you earn ranking credit for the right links.
The UGC attribute, on the other hand, is the best way to indicate to Google that a particular link is a user-generated one. It’s also a good idea to check on these links from time to time. In addition, Google’s guidelines suggest an exception for a UGC attribute in cases where the content is provided by trusted contributors.
The main goal is to provide Google with the evidence that you aren’t spamming their search engine. You can accomplish this by using moderation tools such as Google Webmaster Tools. This will help deter link spam from third-party contributors. You may also want to consider combining the UGC and the nofollow attributes to create dual-purpose links. This is a great way to ensure you get your link credit for the right links. Lastly, it’s also a good idea to create a few UGC centric microsites for your site. These will help you better track the performance of user-generated content on your site.
The most interesting part about the UGC attribute is that it’s not only a good way to boost your search engine rankings, but it’s also an effective way to drive conversions.
Black-hat SEO
Using a black-hat SEO scheme to increase your page rank is not the smartest way to go about it. Using a smarter approach will reward you with more traffic and higher conversion rates in the long run. Using a white-hat SEO scheme is a far more rewarding approach. A white-hat SEO scheme is not for the faint of heart, but the reward is well worth the effort. If you’re lucky you’ll be rewarded with a high quality web presence that has been cultivated over years of hard work, a high return on investment, and a high level of privacy. Using a white-hat SEO plan is a smart move for a modern business.
The best way to go about this is to find a white-hat SEO firm in your neighborhood and enlist the aid of their experienced and dedicated staff. If you’re lucky you’ll even get an introduction to the latest and greatest in the SEO industry.
White-hat SEO
Getting backlinks can have a great effect on your website’s SEO ranking. In fact, the most important factor for Google’s SERPs is your backlink profile. This is why most online marketers are trying to build their brand’s backlink profile.
The best way to achieve this is to use white-hat link building. This means using practices that align with Google’s guidelines. These techniques are also referred to as ethical link building.
You can do this by analyzing your competitor’s backlink profile. This will give you a good idea of the environment where your competitors earn links. It will also let you know which techniques are effective.
Another strategy that you can implement is to find authority figures in your industry and start building helpful relationships with them. This can be a very useful and sustainable way to improve your rankings.
In addition, you can also try guest posting. This can be a very effective strategy, as you can post content on websites that are related to your niche. This can help you drive traffic to your website and increase your brand awareness.
If you’re not sure how to find sites that are relevant to your industry, you can use tools like Long Tail Pro. This tool helps you identify quality sites that are relevant to your niche and can also help you research keywords.
The next step is to contact the domains you’ve identified and post content on their site. This requires a bit of effort, but it can be worth it. The more quality content you put on your site, the more chance you have of getting a high-quality backlink.
