Using link building to increase the rankings of your website is an important step in improving your site’s visibility. But how do you go about it?
Leverage anchor text
Using the correct anchor text is crucial to your SEO efforts. The proper anchor text will ensure that your page ranks higher in SERPs, which will in turn help your click-through rate and conversion rates. However, leveraging the right anchor text is a skill that takes practice and analysis. Here are some things to consider before utilizing anchor text in your La Porte link building strategy.
The most important thing to remember when choosing anchor text is that it should be descriptive of the page that it is linking to. This means that you should avoid stuffing your links with keywords. Rather, you should use as many variations of your keyword as possible, but make sure that you are still providing contextual information about your target page.
You should also be careful when using exact match anchors. Google has a policy against this practice. This is because too many exact match anchors to the same page will be seen as spammy. You should instead use partial match anchors, which include a keyword or phrase in the anchor, but add generic words around the keyword phrase.
Another important factor is the distribution of your anchor texts. This will vary for each page. Typically, you will have one type of link for each anchor, although it can also be a blend of two or more types. This is referred to as a natural anchor text distribution. This method does not overoptimize your SEO rankings and helps improve the readability of your pages.
Another factor to consider is the LSI (Latent Semantic Indexing) of your anchors. This is a form of search engine optimization that relies on synonyms and related keywords to provide users with more relevant search results.
You can also leverage the alt attribute of your images. This will give Google more information about the image and will allow them to recognize the content that it represents. It is also important to note that you should not use the HTML attribute “nofollow” in your links. This means that you do not want the linking page to give a vote to the page it is linking to.
