Getting quality links to your site is essential to any search engine optimization plan. Having a link profile that’s full of spammy links is just that – spammy. The best way to avoid this problem is to build a solid link building strategy. If you’re not sure how to go about this, here are a few tips:
Spammy link profiles are dangerous
During the last Penguin update, sites with aggressive link profiles were in the “danger zone”. This is where they are penalized. As a result, their traffic numbers may drop.
A link profile should be balanced and fairly natural. It should not be dominated by low-quality links or nofollow links. These are red flags for Google. Typically, you want to have at least 20 percent of your link profile consisting of high-quality links.
Spammy links are created by a variety of methods. They can include guest book links, press releases, directory links, and article marketing. These links are created in order to trick Google into thinking that a website is more relevant than it actually is. Spammy links do not consider user experience or context.
Spammy links are often linked from low-quality sites. They also may be linked from link farms. These websites only exist to sell links. These links are usually awkward and do not help your rankings.
It is a good idea to check your link profile regularly. This does not require much time or effort. It is important to check the profile to ensure that your website is performing well in the search engine results.
If you do find a website with a spammy backlink profile, contact the website owner and ask to have the link removed. If they are unwilling to remove the link, you can also use the Google Disavow Links Tool to disavow it.
Google will also devalue links from low-quality directories. This is because link farms are usually filled with poor quality content. Having links from high-quality sites will help your SEO efforts.
If you are worried about having unnatural links, you can try to build links with branded anchor text. This is a better option than exact-match keyword anchor text.
Avoid manipulating a site’s ranking in search results
Using Fairborn SEO to your advantage will require a little legwork. The trick is knowing what’s what. It’s no secret that Google has a strict policy on spammy behavior. In fact, it has even taken to banning the likes of Wikipedia and Reddit. That being said, there are still plenty of ways to get your website noticed. One of the most effective is to use the services of an Internet Marketing Team to make your content stand out from the crowd. By using the right Fairborn SEO agency, you’ll be able to rest easy knowing that your content is being taken care of by professionals. In fact, you might even be able to get a few tips and tricks in return.
Aside from SEO, there are a number of other ways to improve your site’s search engine rankings. These include making sure your web content is relevant and unique. You can also take advantage of the free tools offered by Google and Yahoo!, like allowing you to upload photos, videos, and articles to your web page.
Don’t preserve hard earned links
Getting your website ranked highly in the search engines is hard enough, but securing a good link is only the first step in the process. The key is to build a network of relevant high quality backlinks from reputable sites. You may also want to try social networking to spread the word about your site. For example, you could build a community on Facebook or Twitter. You can also use a blog to highlight relevant topics of interest.
If you’re interested in the search engines, you may want to consult a link building service to get your website on the map. While it’s not a magic bullet, you can expect to see your website’s page rank juggle over time. It’s a good idea to stay on top of the latest Google algorithms, or else you’ll find yourself buried under the tiniest bit of dust. The best way to do this is to be consistent with your link building efforts. In addition to building links, you should also test new content ideas for relevance, and make your site more user friendly. The aforementioned best practices will pay off in the long run, and a solid link building plan will ensure your site keeps chugging along.
Leverage anchor text
Getting a high-ranking page in the SERPs isn’t enough. You also need a good anchor text to send more link juice to that page.
Search engines pay special attention to anchor text variations because they act as additional indicators of an article’s content. While the anchor text itself doesn’t need to mention a keyword, it can still help you rank better.
The best way to get the most out of anchor text is to use the most relevant anchors to your topic. This is because Google is more likely to rank you higher if your content is relevant to a particular topic.
Google’s algorithms take into account the text surrounding a link to determine how relevant the content of a page is. The best way to do this is to make sure that you include a home page URL in all of your posts and pages.
You can also use images to anchor two pages together. While this isn’t the most natural way to do it, it’s still a good idea to keep the text surrounding a link relevant.
A good way to avoid over-optimization is to mix up the anchor text types. This will help to keep your link profile diverse and sound more natural.
A good example is Wikipedia, which uses good descriptive anchor text on a regular basis. This is also one of the most popular content websites in the world, and it’s bound to show up in the SERPs.
Other good anchors to use include your brand name, generic anchors, and long-tail anchors. You don’t have to use all of these in your link building campaign, but combining the best of them will help you to get a more diverse link profile.
Web monitoring tools can be a great source of link building opportunities
Using web monitoring tools can help you reverse engineer link building strategies. These tools can also alert you of algorithm changes early, allowing you to take advantage of any improvements. They can also help you find and fix broken links.
These tools can also help you monitor competitors. Using these tools can help you get an idea of what keywords are being used and how they are being ranked. You can also see how your search term activity compares to your competitors’.
BuzzStream is an affordable tool that is easy to use. It can be used for prospecting, email outreach, and link tracking. It is also an all-in-one outreach CRM. This can help you keep your team in sync with your link building campaign.
BuzzSumo offers a free trial. You can also try out the Pro Plan, which starts at $99 a month. This plan includes advanced searches on Google Search. It also includes the ability to save search results, analyze social metrics, and send instant messages to prospects.
BuzzStream’s CRM is ideal for agencies. It allows you to keep track of your entire link building campaign. You can segment prospects by stage, and track the progress of your links. It can also help you find and contact influencers. It can even cut link building time in half.
Monitor Backlinks is another link building tool that helps you keep track of your links. It has a user-friendly interface and offers integration with both Majestic and Moz metrics. This tool also has a feature to save links to your clipboard. You can set up a custom alert to alert you whenever a link is removed or recovered.
