Whether you are new to the world of link building or a seasoned veteran, there are many aspects of link building that you can take into consideration. One such aspect is the use of image-based content. This is a good way to draw attention to an important piece of information or an image, which is often overlooked in other kinds of link building efforts.
Anchor text
Using the right anchor text is a crucial part of your link building strategy. Not only do they give your visitors a clear idea of what your site is about, they also provide search engines with an objective description of your page.
A quality link building campaign will focus on strategic, diverse anchor text. This means that you won’t be relying on the same keyword to drive traffic to your site. You’ll want to use the best possible keywords to ensure that you earn high-quality links from relevant pages.
A backlink analyzer can reveal which type of anchor is the best choice for your site. You should use the free version to find out how your competitors are performing. It’s also a good idea to check in on your own backlinks from time to time.
While it’s important to choose the best keywords to use for your links, it’s just as important to make sure that your links are coming from white-hat methods. If your backlinks are spammy or come from low-quality sites, they can significantly decrease your SEO value.
The information hierarchy of your website is one of the most important link relevancy indicators online. For example, the home URL of your website should be included on all of your posts and pages. This will increase your search traffic and help your overall SEO performance.
An anchor is a clickable shortcut that takes users to another web page. You can use this to your advantage when writing your content. If you’re trying to sell a product or service, for example, the anchor text for your website should be as descriptive of the product or service as possible. This way, readers are more likely to click on the appropriate link.
Image-based content
Using images for marketing is one of the most effective ways to build brand awareness and earn natural links. But you have to know your audience.
In order to get the best results, you need to understand the different types of images. You can either use stock photos, which are overused, or create images that add value to your message. For instance, a map image is informative, colorful, and eye-catching. But if you want to create a link to your website, you have to make sure that the image is relevant to your content.
Another way to boost your link building SEO is to optimize images with alt text. This allows screen reading devices to understand the content of the image. You can also incorporate keywords into the alt text, which can help search engines associate the image with specific keywords.
In addition to the importance of a great image, it’s also important to have an image that’s shareable. This means that people will be more likely to share your image. That’s why you should consider adding a link back to your website in the description of your image.
If you’re looking for more information on how to maximize the use of visual content in your link building strategy, you should check out the following guide. This resource will show you how to optimize your image-based content to attract more organic links.
One of the most popular ways to get high-quality links is to guest blog. You can also use social media platforms to promote your content, such as Pinterest. By doing so, you can gain exposure to a new audience and earn a link to your site.
Analyzing competitor’s link building strategy
Taking a close look at your competitors’ link building strategy can be a good way to improve your own. There are several techniques you can use to analyze your competitors’ strategies.
Some techniques are obvious, like guest blogging. Others are less common, but still effective. You can also use infographics to earn links without asking. In fact, 56 percent of companies are using infographics. These are especially useful if you’re looking for a link building strategy that will help generate organic traffic.
Ideally, your links should come from high-authority sites. However, you don’t want to focus on getting as many URLs as possible. Instead, you should concentrate on getting links from high-authority sites that are relevant to your site’s content.
You can do competitor link analysis for free using tools online. You can compare up to four domains and get a general idea of where your competitors are linking.
You can also check for toxic or broken links. If you find links with spammy anchor text, you can clean them up. If you discover a broken link, you can try to fix it by using link reclamation. You can also file a reconsideration request. If you’re unable to fix a broken link, you can ask the referring website to link to a different webpage.
Another strategy is to get editorial links. When your website gets a link on an authoritative page, it gives your site a competitive edge. You can also get editorial links from high-authority websites.
If you want to build links ethically, you need to be patient. It can take a while for your links to start to influence your rankings.
Moz Pro
Using an all-in-one SEO suite like Moz Pro can be a good idea for several reasons. Not only does it provide you with some very useful metrics, but you can also set up projects to track specific domains or monitor your competitors.
Moz Pro comes with a lot of features, but the best is the Keyword Explorer. It’s similar to other keyword research tools in that it generates new keyword ideas and provides some SERP features. It also provides you with an accurate search volume estimate for each term.
There’s also the Moz Pro Link Explorer, which measures the authority of the entire site. This feature isn’t perfect, but it gives you a sense of what kind of authority you might be able to get for your site.
While it doesn’t compare well to other SEO tools, the Moz dashboard is a worthwhile addition to your arsenal. It allows you to track specific domains, create and monitor projects, and generate crawl reports. It even offers a nice email notification function.
Finally, there’s the new Moz Local tool. While it’s not as robust as Ahrefs, it has a pretty compelling price tag. It allows you to detect dupes and update your SuperPages profile. It also has a very simple user interface, so it’s easy to set up and use. You can even have Moz send you email notifications every day.
Overall, Moz Pro is a worthy investment for any serious SEO professional. It’s not as feature rich as Ahrefs, but its standard plan is a steal. It’s worth checking out if you’re looking for the best link building software on the market. Having said that, if you’re a bit price-conscious, you’ll probably be better off with something else.
Semrush
Getting links can help you get to the top of Google, but there’s a lot of work involved. The best way to do it is to build quality links, not just rely on a large quantity of links. Use competitor insights and keyword research to get the most from your link building campaign.
Using Semrush is a great way to see how your competitors are doing. It will show you their domains, backlinks, and other areas of SEO research. You can then run a competitive analysis to find out what kind of link building you should be doing to match your competitors’ success.
Another great feature of Semrush is the “Backlink Analytics” tool. This tool will allow you to compare up to four websites and see what they’re doing to get backlinks. You’ll also get a breakdown of the types of content on the websites. You’ll learn what keywords they’re ranking for and how they’re affecting the site. You’ll be able to identify which links are toxic or broken. You can even contact the owners of these domains and ask for backlinks.
You can also perform position tracking and site audits with Serpstat. It’s an affordable alternative to SEMrush and is a great way to perform backlink research. It’s also worth checking out Moz. It offers keyword suggestions and organic keyword opportunities.
The Screaming Frog platform is another popular option. They offer tools to find keywords with high search volumes and low difficulty. Their most popular plan is the Grow package, which costs $139 per month. It includes the ability to import hundreds of keywords.
Finally, Raven Tools is a full-featured SEMrush alternative. This platform bundles seven different SEO tools into one. They can generate a site health score, generate keyword recommendations, and provide competitor analysis.
