Getting quality links to your website is important to increase your search engine ranking in Council Bluffs, Iowa. However, what metrics should you use to determine if your link building campaigns are working? Is it possible to measure the impact of your link building efforts in Google Analytics?
Resource pages
Creating and sharing resource pages is a great way to attract links to your site, but it’s not always the best choice. Here are some reasons why you might want to consider this link building technique.
A resource page is a web page that has been carefully curated to share content from other websites. Usually it’s located at the top level of a website’s structure, and can serve as an introductory gateway to other pages on the same site. Using this type of content to promote your business is a smart move, especially since it can be considered evergreen.
A resource page may also include links to related pages on the same site. This is an opportunity to get in touch with the site owner, pointing out a broken link or other useful information. Similarly, linking to the home page of the site is a good way to pitch your own website.
You can find the most popular resource pages in your niche using a Google search. A content explorer tool, such as Ahrefs, is a great resource to help you find the pages you’re looking for. You can even use a free browser plugin to see what the resource page’s backlink profile looks like in real time.
The most important thing to remember about a resource page is that it’s a great place to start. However, it’s important to trim the fat and only pursue the most useful opportunities. This will give you more time to pursue sites with more power.
Guest posting
Getting a guest posting opportunity is a great way to boost your website’s SEO rankings. This can also drive traffic and generate leads. However, it is important to follow some guest posting best practices to ensure the most positive outcome.
If you are interested in finding a guest post opportunity, you should first create a list of 10 to 50 sites that are relevant to your business. You can use Google Analytics to measure the traffic and traction of a guest posting. Then, you should contact the blog owner with a pitch. You will want to tailor your email to the specific company you are targeting. This will show that you are taking the time to research and write your email.
It is important to select a site with a high domain authority and active followers. You will need to follow the same style as the company’s blog and format your post accordingly. You should also include a relevant internal link back to the company’s website in the body of your post.
Once you have found a potential guest post opportunity, you will want to take some time to write a solid author bio. This will give your reader a better idea of the type of person who is writing on the blog. It may also provide you with a permanent link back to your website.
You should also spend some time tracking traction and metrics. This will let you know if your efforts are making a difference.
Link exchanges
Getting a link exchange is a great way to boost your search engine ranking. This is because a quality backlink gives your website a “trust” bonus. But, not all links are created equal.
To find the best link exchange, you should first decide what you want to achieve from your links. Aside from improving your SEO, it’s important to select sites that can provide you with the type of content you’re looking for. Creating content is a good way to increase your margins and referral traffic.
The site you’re considering for your link exchange should have a quality design and content. It should be relevant to your niche. It’s not a good idea to pick a site for your link exchange that’s a direct competitor. You might not get much traffic or authority from it, so you won’t benefit from it.
The number of outbound links is another measure of an effective link exchange. But, if your link exchange is primarily a series of reciprocal links, it may not be worth your time.
The number of outbound links is also an indication of the quality of the sites you’re thinking of exchanging links with. You’re not going to benefit from a site that has dozens of low-quality backlinks.
The main purpose of a link exchange is to increase your Google rankings. However, the amount of traffic that your website gets will vary depending on the quality of the site you’re linking to.
Metrics for link building should match up with your site’s overall KPIs
Keeping track of your link building progress is a great way to measure the effectiveness of your efforts. Fortunately, you can easily track your link building metrics with a tool like Databox. It’s an all-in-one dashboard that allows you to view all of your link building metrics in one place.
To get started, you should start by tracking the number of unique referring domains. This will help you determine the direction of your link building machine. You should also measure the total number of organic keywords that are ranked in positions 1-10. This information will inform your SEO efforts over time.
Your goal in search engine optimization is to have visitors spend longer sessions on your website. These sessions can lead to conversions. Adding a metric such as page speed will give you a better idea of how long it takes to load content on your site.
You’ll also want to consider the number of backlinks that your website has. Having a backlink portfolio that is respectable takes time and effort. You should be able to see a definite increase in organic traffic after you’ve begun generating links.
Another metric that you should look at is your domain authority. This is a score that’s built on a logarithmic scale. Your higher the DA, the more likely it is that your site will rank well. It’s not an official Google ranking factor, but it’s a good indication of the effectiveness of your link building strategy.
Spammy link profiles are dangerous
Having a spammy link profile on your website is dangerous. It may cause your site to fall out of favor with Google, and your organic traffic will be wiped out. Thankfully, there are ways to get rid of this problem.
One of the best tools you can use to check your site’s backlink profile is Google Search Console. This is an easy way to check for spam backlinks, as well as the best place to disavow links.
If you find that your site has a lot of spammy backlinks, you need to contact the webmaster of each of these sites and ask them to remove the links. This should be the first step to getting the links off your site. However, this can be a lot of work.
If you don’t want to contact the webmaster, you can also use Google’s Search Console to disavow the links. This is a good way to protect your rankings, as long as you don’t accidentally disavow all of the links.
You can also use an automated tool to find out how toxic your link profile is. This tool, developed by Moz, measures a number of factors to determine if your site is a prime candidate for spam. These include a number of different factors, including domain authority and content.
Another good tool for this purpose is Monitor Backlinks, which provides a breakdown of your link profile. The tool can identify which of your links are harmful, and shows you Ahrefs Domain Authority, as well as the Moz Spam Score.
Google Analytics won’t show measurable traffic improvements in Council Bluffs
Using Google Analytics is a great way to keep tabs on your website’s performance. In fact, the service has a few features that will impress your colleagues. For starters, you can easily opt out of the traffic reports. Secondly, you can also filter out domains that you don’t care about. Finally, you can find out which websites are driving traffic to your site and what they are. That way, you can tailor your SEO strategies accordingly. Lastly, you can even track visitor behaviour by time of day, to get a feel for what works best for you and your team.
The Google Analytics app comes with a suite of nifty features, from a nifty dashboard widget to a suite of mobile apps. The service is a slam dunk for Council Bluffs businesses of all sizes, from big name franchises to small mom and pop shops.
