Among all the ways you can improve the search engine optimization (SEO) of your website, link building is one of the most important. This technique helps you to bring a huge amount of visitors to your site, and can also help you to get your page listed on the top page of the Google search results. If you want to improve your link building strategy, there are some basic things you should know.
Buzzsumo
Using Buzzsumo, a free service that allows users to view the best content based on location and keywords, can put you on the right track to marketing success. The site is also useful for learning about the ins and outs of social media. For example, you can use the tool to learn who’s posting what on Facebook, Twitter and Instagram. As a result, you’ll know which types of content to include on your site.
The site also enables users to see what’s being posted in real time. For example, you can look at the post that’s already been written and then go to the source to learn what’s being said about it. If you’re into social media marketing, you’ll be happy to know that you can view posts of all kinds, including re-tweets, reposts and comments. To make the experience more enjoyable, you can even choose a date and time for when you want to have your post posted. This can help you save time and effort, and even boost engagement. The service also allows you to view the top posts, which is a great way to stay on top of the game. It’s also the simplest way to track and measure your marketing efforts. The site even offers a free plan for small businesses that want to get on the ground floor. So, whether you’re looking to boost your site’s SEO or want to increase visitor traffic, Buzzsumo is the best option to get your website in front of the right customers.
Google Alerts
Whether you are a marketing professional or a business owner, Google Alerts is a great tool for keeping up with the latest trends. You can set up an alert to receive notifications when you receive new mentions of your company, keywords, hashtags, or other search terms. It is a free tool that can help you stay on top of the competition.
Google Alerts is not a real time tracking tool, but it does a decent job of delivering relevant and interesting information. The company has a beginner’s guide that walks you through the process.
If you’re not familiar with the tool, it can help you identify key phrases and content theft, among other things. It can also track your competitors’ online activities. It can notify you when your competitors’ blogs are published, if they publish content, and if they use your competitor’s keywords. It can help you identify competitors’ practices and find opportunities for collaboration.
Google Alerts is a free tool that is available to users who have a Gmail account. When it finds new mentions of your company, keyword, or other parameters, it will send an email to you. You can set the frequency of your alerts and the time of day it will be sent.
You can even set up multiple alerts that cover different searches. You can also set up filters for your results. For example, you can use the “+email marketing” filter to get results that include your keyword. You can also use the tilde sign (
Moz bar
Using MozBar, you can get valuable data about a website and its SEO profile. The extension integrates into Search Engine Results Pages (SERPs). It gives you instant metrics when you view any page.
It analyzes the SEO meta tags, internal links, and follow links. It also gives insights on the Domain Authority of a page. The tool allows you to export SERPs in CSV files. You can even create your own custom searches to find websites that match your criteria.
Another important factor in on-page optimization is the title. You want to make sure that you’re using the keyword phrase that you’re targeting in the page’s title. The title is the first thing that shows up on a search result page.
It’s also important to use alt text on images. If you don’t use alt text, the search engines won’t know what the image is about. You need to mention the targeted keyword phrase in the alt text. This will help you to improve your click-through rates.
You can also use the MozBar to check if your website has a high domain authority. This helps to determine whether it will be difficult to rank for a specific keyword. You can also look at the number of referring domains. Having a large number of referring domains is usually a good sign.
Other features include a suggested email contact for the page and whois information. It also shows statistics for any site, including the number of visits and bounce rate. This is important to SEO because it indicates the popularity of a website.
Having a MozBar extension on your browser makes SEO work easy. You can check your Page & Domain Authority, analyze your links, and do on-site audits.
Broken backlinks
Having broken backlinks on your website can cause a lot of problems. They may affect your search rankings, hurt your organic traffic, and hurt your user experience. If you’re looking to repair your broken backlinks, there are a few things you can do.
One of the easiest ways to check for broken links is to use a tool like Ahrefs’ Broken Link Checker. The tool is easy to use and can quickly locate hundreds of broken links. The tool also has a helpful engine that makes it easier to find the most broken backlinks on your site.
Another way to find broken links is by using the Wayback Machine. This tool helps you locate dead pages on high authority websites. When you find a dead page, you can replace it with fresh content. You can also use anchor text to help you identify and locate dead pages.
Another option is to contact the owner of the site that linked to you. The owner can update their page to fix a broken link or provide you with a new one. This tactic is a great way to get new, authoritative backlinks without having to create them yourself.
Lastly, you can also use a tool such as Citation Labs’ Broken Link Builder. This tool is a paid solution that costs around $67 per month. The tool automates scrapping of webpages and includes 15 keywords each month.
Having broken links on your website can be frustrating and difficult to fix. But fixing them is a good way to rebuild your rankings and regain your credibility. This can be done by redirecting the page, removing it, or updating the content.
