Choosing the right link building company can be confusing. There are so many companies offering similar services, and you want to make sure you are picking the best.
Broken link building
Traditionally broken link building has been about finding broken pages on your competitors’ sites. Today, it’s about bringing value to the webmaster. It’s an effective way to earn backlinks that improve your SEO authority. It’s also a great tool for new webmasters to get started.
The goal of a broken link building campaign is to find links to your website that are no longer active. This is the easiest way to get quality, high authority links that will help your SERP rankings. However, it can be a bit tedious. There are plenty of tools that can help you find these links and reach out to webmasters to get them fixed.
One tool to use is the Ahrefs Broken Links report. This report can help you locate pages that are no longer live on your competitor’s sites. It can also tell you which of your competitors are ranking in Google for the same keywords as you. Using this report can help you identify your competition and get your links faster.
Another useful tool to use is BiQ’s Rank Tracker. This tool can help you find out what keywords are currently ranking on your competitors’ sites, and how well they’re performing over time. You can also check the keyword in their meta descriptions and in the title of their posts. By checking this information, you can find out what content is currently performing the best, and how to write it in an SEO-friendly fashion.
You can also use content that’s similar to your competitor’s content to reach out to them. For example, if your site is about cooking, you could find a resource page that curates recipes for you. You could email the writer of this page, asking if they’d like to link to your blog post. They’d be more likely to do so if they know you’re a popular writer.
You can also reach out to webmasters that have already linked to your content. It’s important to remember that not everyone is going to want to link to you, especially if they think your content is a poor choice. It’s a good idea to send out a follow-up email to those who do not respond, so you’re more likely to receive a positive response.
You can also use the Wayback Machine to find out which URLs are dead. This is a great tool to use because it’s free, and can be used to discover dead links across the Internet. You’ll find that a lot of websites have a large number of links on them. Some of these links may be obsolete, and others aren’t very relevant to your niche. You can take advantage of this fact by asking the webmaster to replace the dead link with a working one.
You can also use an email lookup service to speed up the search for emails. You can search for these emails in CSV format. This can help you organize your correspondence, and it will also allow you to make sure that you’re not sending any emails that appear spammy or obtrusive.
Tie your company (or content) into holidays
Creating content with holiday in mind might be a good idea if your customers are in the throes of gift shopping. Considering the average consumer spends more than a hundred dollars on gifts this season, your company should take advantage of this lucrative market. For instance, create a holiday gift guide, or if you have the cash to spare, a last minute gifting strategy.
A great way to do this is to create a holiday microsite to track all the relevant customer data. The microsite will be especially beneficial if you can incorporate some sort of engagement strategy, such as a rewards program or a newsletter. A well-crafted holiday microsite is a powerful marketing tool, and a must have if your company is trying to outdo the competition. The microsite can be incorporated into an existing content hub or you can create a microsite that is dedicated to the holiday.
The holiday season also offers the opportunity to try out new content ideas in a controlled environment. One way to do this is to create a contest that challenges employees to create the holiday-themed content. This is a great incentive to create holiday content, and to have fun with it. Alternatively, you can employ a social media campaign to reward your employees’ contributions to the holiday-themed content. This type of approach may be less palatable for a larger organization, but it does allow your team to flex its collective creative muscles.
Second tier link building
Whether you want to boost your authority or increase traffic, second tier link building can be an excellent strategy to incorporate into your SEO strategy. While not a guarantee of success, it’s definitely an asset to your strategy. You can use this technique in conjunction with first tier links to maximize your traffic and increase your domain authority.
The most effective way to build a second tier link is to guest blog. There are many advantages to this strategy, including developing your credibility and building your brand name. You can get a backlink to your website in this piece of content, as well as share the article on your social media accounts. However, it’s important to note that guest blogging is a bit more of a time commitment than other tactics. You should aim to guest post at least one or two times a month. You can also ask for a guest post on a high-domain authority site.
You can also use a site explorer tool to find who’s linking to your site. This is a great method of building a second tier link, and it can be particularly effective if you’re targeting high-domain authority sites. You can also use this strategy to create links to pages that have already been linked to by others.
Another strategy that’s effective is to use social media to build second tier links. The benefit of using social media is that it’s more organic, and you’ll be able to reach a wider audience. This strategy isn’t the most authoritative, though. Normally, these links are nofollow, which means they won’t help your search engine rankings.
Other sources of second tier links include web 2.0 posts, and high-quality PBNs. This strategy requires you to make sure you’re generating quality content. This will make your links more natural and will help flesh out your author profile. Aside from a backlink to your website, this type of content can be used to develop relationships with other publishers. If you’re not able to write a piece of content that’s worth publishing, you can pay to have a content writer do it for you.
Depending on the nature of your business, you might also consider implementing a reciprocal linking strategy. This can be an effective tactic for some businesses, but it should only be used when it makes sense. You should talk to your partners before committing to this strategy, and be careful not to overdo it. This strategy can create a lot of backlinks, but it could also cause an unexpected penalty, which would negatively impact your traffic.
To get the most out of second tier link building, you need to follow certain best practices. You need to ensure that you’re building quality content and that you’re using a variety of link building strategies. This will allow you to optimize your links for a number of different goals, including increased traffic, increased referral traffic, and more.
