Regardless of whether you’re a local business in Vestavia Hills, or whether you’re a local business in other parts of the world, you need to know how to build links that help boost your website’s search engine rankings. The best way to do that is by using a resource page. These pages are perfect for link building targets because they’re easy to create, and they offer a unique opportunity to get links from high authority sites.
Resource pages make PERFECT link building targets
Getting on a resource page is a great way to increase your link authority, and it has been used by many SEO professionals for years. These pages are a great way to get links from big sites.
While it’s true that resource pages are great for building links, they don’t always do the trick. To build links effectively, you have to put some effort into the outreach process. A resource page is a great way to get in, but only if the links are from relevant and authoritative sites.
You may have noticed that some resource pages are only linking to inner pages. This can make them less valuable in the long run. Luckily, you can improve your chances of getting a link from a resource page by providing your own replacement link.
The best resource page is one that has a hefty number of links. The number of links is a great metric for gauging your content’s quality.
For example, if you are a fitness apparel company, you might want to look up “the best workouts.” The “best” is a fancy word for the highest rated workouts ranked by users, and you might even have a few to choose from.
Creating a helpful content is a great way to score links from resource pages. This includes case studies, videos, and educational articles. You could also use software or physical products to offer a valuable value proposition.
The best resource pages are the ones that are relevant to your niche, and have a decent UR (resource page’s unique url). If the page has a high UR, you’ll be more likely to get a link.
Avoid manual penalties
Having a manual penalty can affect your search rankings. This can cause a big drop in traffic. While your rankings will return eventually, it can take months or longer to recover. If you’ve been hit by a penalty, there are a few things you can do to fix it.
The first step is to check the Google Search Console. You can do this by clicking the Security & Manual Actions tab. This will list any pages that have been flagged. If you find a page that has been flagged, it will be shown in red.
If your site has been flagged, you should contact Google and ask for removal. While it may be tempting to ignore the problem, you should not do this. Google is very serious about its ranking algorithm. It will not lift the manual action unless your site is clean and looks good.
If you need help removing a manual penalty, you can contact an SEO expert. A professional will know exactly which types of penalties your website has received. They can also help you find out if your competitors have recently outranked you.
You should also make sure your backlinks are from authoritative sites. Google will not penalize your site if you have high quality backlinks from reputable sites.
You should also disavow any paid links. This is especially important if your competitors are using paid links to drive traffic to their sites. You should also remove URLs that lead to spam sites.
Google also has an algorithmic penalty that can impact rankings. This can happen without warning. It’s a tough thing to predict, but the best way to avoid it is to produce honest content.
One way links vs reciprocal links
Among the most important aspects of a digital marketing strategy are link building and reciprocal links. These can have a huge impact on your search engine rankings.
When looking at the benefits of reciprocal links, the most important factor is the relevance of the site. Links to irrelevant sites can harm your backlink profile and have a dramatic impact on your search engine rankings.
Another factor to consider is the anchor text of the link. Having relevant anchor text on a link can increase your SEO. However, anchor text that is unrelated to the content of the site being linked to can be suspicious and can also harm your backlink profile.
It is also important to consider the SEO metrics of the site. The site’s domain authority (DA) is a good indicator of its ranking in Google’s search algorithm. Sites with high DA are considered to be the most authoritative.
The most powerful link is a one-way, “dofollow” link from a trusted website. This indicates that your content is highly valuable. It also helps spread the awareness of your website. You can use a free online tool to identify sites with high DA.
There are several ways to get reciprocal links. One way is to submit a guest post to a site that has higher DA than you. Another strategy is to submit testimonials. These can help you increase your visibility in the niche and also get you a link back to your website.
Another benefit of reciprocal linking is that you can boost your SEO metrics by linking to other sites. You can also use influencer outreach or blogger outreach to increase your reach.
Anchor text is the clickable text section of a link
Having good anchor text will improve the ranking of your pages in search engines. It will also provide more context for your pages. This is especially true for internal links.
Anchor text is one of the most important signals that Google uses to determine the relevance of a page. If a link is overoptimized, Google can penalize it. A good way to determine whether your anchor text is overoptimized is to perform a backlink analysis using Link Explorer. This tool will show you the anchors of the pages it links to and whether there are any issues.
Anchor text is important because it gives a clear indication of where visitors will go when they click on the link. If the link is too generic, it will give no information to users and will provide them with a poor experience.
Brand name and keyword anchors are used to strengthen co-occurrences. This refers to the close proximity of keywords on different websites. This can help a page rank higher for related keywords.
In addition, Google’s algorithm uses anchor text to understand the topic of the linked-to page. For example, if a website links to a page on dog biscuits, the anchor text might say “click here for more information.” This is a poor user experience.
Having a natural flow in writing is important when linking to other pages. It is also important to maintain relevance when links are to time-sensitive material.
Anchor text is a great way to get more clicks, but it’s important to avoid overoptimizing. If your anchor text is too generic, Google may ignore it. It’s also important to be sure to avoid keyword stuffing. This will trigger a Penguin update penalty, so be sure to use a variety of anchor texts.
Uptick Marketing can help
Getting your paws on an Uptick Marketing ad can put your business on the right foot. Uptick offers more than 30 services including web design, SEO, PPC and social media. Uptick’s aficionado team specializes in helping local businesses improve their online visibility. The best place to start is with a free quote analysis. Uptick has a track record for helping local businesses win local search competition. Uptick’s best clients include a few of the area’s most notable companies including Birmingham Insurance Group, Alcon Hospital, and the Birmingham Museum of Art. Uptick is also home to the largest digital marketing library in the state, a veritable treasure trove of free marketing resources. Uptick’s top of the line services include search engine optimization, social media marketing, pay per click ad management and email marketing.
