Getting your website ranked highly is one of the best things you can do for your business. It will improve your search engine optimization, as well as increase traffic and sales. You should start building link back to your website as soon as possible. However, you should be careful when doing so.
Long-form content is best
Using long-form content in your Fish Hawk SEO strategy has many benefits. It helps you rank better, increase your audience and establish your site as an expert. It also boosts your social media performance.
When writing long-form content, make sure that it’s well-researched and adds value to your audience. If it’s not, your readers will lose interest. You also need to plan your content so that it makes sense and isn’t just keyword stuffing.
A Moz study found a correlation between length and backlinks. The study measured over 1 million Google search results and found that there was a strong correlation between the amount of backlinks and the length of content.
The best long-form content should include a variety of actionable items that your readers can apply immediately. Include bullet lists and images to make the content more readable.
Creating long-form content requires more research, time and critical thinking. It also gives your readers the information they need to make their lives easier.
A great long-form content should be accompanied by a great title and a well-thought-out call-to-action. If you use a table of contents, readers can jump directly to the section they want.
If you’re using social buttons, make sure that they’re easy to use. This will allow readers to share your content with others. It also will boost viral spread. You can also include an alternative option at the end of relevant posts.
You can also try to use a few humor-themed images. This will break up the monotony of long-form articles. Humans like visual imagery.
Long-form content can also improve your site’s domain authority, which equates to better search engine rankings. Google cares about providing readers with the best information available.
Find sites that link to more than one of your competitors
Using a backlink checker is a good way to find out which of your competitors are up to snuff. You can use Excel to quickly create a spreadsheet of your competitors’ links.
Ahrefs offers a free link checker tool that does the work for you. It will tell you which of your competitors is the most popular and which of your competitors are the most relevant. It will also tell you how many backlinks you have and where these backlinks are coming from. You can also see how many backlinks your competitors have and what sites are linking to them.
You may want to do a bit of detective work to find out where your competitor’s links are coming from. You can do this by checking the source code of the page you are interested in. If you don’t want to bother with that, you can also use a website like Ahrefs that will give you a list of websites that link to your competitors and where these links are coming from. If you have a large website, you might want to consider hiring a link hound to do the legwork for you. If you have a smaller website, you can do a bit of research on who your competitors are and how you can get in on the action. You might also be able to use the information to improve your own links.
Lastly, the Ahrefs link checker tool also has an interesting feature called the Similar Sites report. This feature shows you which sites in your domain are competing for the same keyword. This can be useful if you are considering a switch in focus to a different niche.
Leverage anchor text
Choosing the right anchor text is an important part of your link building SEO strategy. While the best anchors may vary by page, they are all part of a larger link building puzzle.
There are four primary types of anchor text to keep in mind: generic, brand, naked and natural. Each one has its own SEO value. For example, brand name anchors are powerful because they pass equity from the referring domain. Naked anchors provide less information to users, but still provide some link equity.
Natural anchor texts are those that occur naturally, such as when other websites link to you. They don’t need to be the main focus of your link building strategy, but they are a good way to diversify your link profile.
Naked anchors can also be useful when attributions are involved. For example, in a data citation, the naked link is often used. This helps provide more context to visually impaired readers.
The best anchors are the ones that are relevant to the page being linked to. This may not be possible in all cases, but there are a number of strategies that can help.
The best way to improve your rankings is to build high-quality links. These links are the pillars of high-ranking pages. They provide value to readers, which leads to higher traffic to your website.
The best way to measure the strength of your anchor text is to monitor your link profile. An ideal anchor text ratio is about 20% of the total link profile. This ratio can be inferred from a number of SEO studies.
The best way to achieve this ratio is to diversify your link building strategy. While brand name anchors are powerful, they may not be appropriate for every market. In some industries, a more aggressive approach is required. However, for most markets, a more holistic approach is the best route.
Avoid manual penalties
Having a negative SEO attack on your site can lower the quality of your links and therefore affect your search rankings. A regular link review process is the only way to keep your site’s link profile from being affected by an attack. You can use Link Detox, a tool from Link Research Tools, to scan your links and disavow any that you find are potentially harmful to your site.
If you are working on a Fish Hawk link building SEO campaign, the best way to avoid manual penalties is to keep your links clean and in good standing. You can use Link Detox to create a disavow file, which you can then submit to Google for reconsideration. The best way to do this is to use Link Detox to gather links from as many sources as possible. Then prepare your disavow file according to the instructions on the tool. You can also submit your file to Google manually.
If you are using Link Detox to avoid manual penalties, you should also make sure to check your links regularly. You can do this by checking them on Google’s Search Console. Google can sometimes notify you of a manual penalty, which will allow you to take steps to clean up your link profile. You can also use a tool like Ahrefs to help you find and disavow any bad links on your site.
