Whether you are a small or large online business, there are many ecommerce link building strategies that you can use to get more exposure and increase traffic. These strategies will help you to create an active link profile that will give your site an edge over your competitors. Choosing the right strategies will help you to get the most out of your marketing budget.
Grey/black hat vs white hat
Using Grey/black hat ecommerce link building strategies can be risky. You are not guaranteed to get the highest ranking. You may also be penalized. In order to avoid these problems, you should hire a company that uses white hat techniques.
There are different white hat techniques to get a higher ranking. For example, you can comment on blog posts. This strategy is a simple link building strategy that can generate high-quality backlinks to your site. You can also build relationships with online communities.
The doorway technique is another common SEO strategy. Doorway pages are overloaded with keywords. The page doesn’t contain much useful information, but it will direct users to your promoted website.
If you’re using a doorway page, it’s important to make sure it’s optimized for your target keywords. Otherwise, users will click back to your original page and you’ll lose traffic.
Another type of gray/black hat ecommerce link building strategy is widget links. These links are usually accepted if they have varied anchor text. Generally, you don’t want to use widget links on all of your pages. However, you can get away with using a widget link on a small part of your link profile.
Doorway pages also fall under the gray/black hat ecommerce link Building strategies. These pages are usually scraped from other websites and aren’t designed to add much value to the user. They are also ranked lower.
If you want to get the highest ranking, it’s best to work with a company that uses white hat techniques. If you want to get ahead, it’s best to stay away from black hat companies. If you want to do it yourself, you can also use these techniques.
Targeting media outlets
Using media outlets as part of your ecommerce link building strategy may seem like a no brainer. However, there are many ways to get the job done. Some of the most effective are not the most obvious.
If you want to improve your search engine ranking, then you should be using research to find out what your customers are searching for. This will help you craft better content and improve your link building strategy.
The best way to find out is to conduct a link audit of your website. This will highlight any links that do not provide much value to your site. You can also use tools such as Ubersuggest to find high quality links. You can also use niche directories to improve your link building strategy.
For ecommerce sites, the best strategy is to link to specific product categories. This will help your customers find similar products. This also helps you distribute your PageRank. It may be a good idea to use internal links for similar products to highlight the same feature.
In the ecommerce world, content is king. You need to write content that will enlighten your audience and give them a reason to come back. You can also include affiliate links, which have indirect SEO benefits.
You can also use infographics to drive organic traffic to your blog. This is not only a great SEO strategy, but it can also help you earn quality links without having to ask for them. The best part is that infographics can be created in minutes and are easy to share on social media. You can also use them to make your website stand out in a sea of ecommerce sites.
Pillow links
Adding a pillow link as part of your link building strategy can help your site to generate more visibility and referral traffic. Pillow links diversify your link profile and give Google a better idea of what your site is about.
Pillow links can be created before, during or after your regular link-building campaign. The best way to build pillow links is to look at the link profiles of pages that are already ranking well for your target keywords. These links can be nofollow or dofollow. Nofollow links are not likely to impact your ranking, while dofollow links are highly valued by search engines.
One of the easiest ways to build pillow links is to add links to directories. Many directories cater to niches, which can be a great way to drive relevant traffic to your site.
Another way to build links is through social profiles. These profiles can be used to build relationships with other writers and bloggers. These relationships can also lead to real backlinks from other sites.
Blog comments are another great way to build links. These links are typically nofollow. However, blog comments can be a useful tactic for your ecommerce link building campaign.
Another method of building links is to write articles and blog posts. These can be a great way to get links, but they can also lead to a lot of comment spam. It’s important to write engaging, well-researched content, though.
Another great way to build links is through broken link building. This technique involves finding broken links pointing to competitors. Contacting the owners of these links can help you to secure a replacement link. It’s a more time-consuming method, but it’s a great way to get links.
301 redirects
301 redirects are a critical part of modern web design. They’re important for search engine performance, natural search optimization, and fixing broken links. They also help to build better content and boost organic traffic.
If you’re not sure what a 301 redirect is, it’s a unique status code that shows search engines that you’ve permanently moved a page. It can also help to fix broken links, so you’re not losing valuable link authority. You can also use a 301 redirect to redirect users to a new URL.
While 301 redirects are used frequently, they don’t always work. It’s crucial to understand how they can positively or negatively affect your SEO.
In addition, 301 redirects should be used only as a last resort. If you have newly added pages on your site, you may need to use a 302 redirect instead. This is more temporary, and may be used to help with broken links.
Relative links are also helpful if you’ve moved a page. However, it’s best to use 301s if you’ve moved the page permanently.
When determining what URLs to redirect, it’s important to evaluate how they’re affecting your site’s traffic and revenue. For example, if a page has a high traffic load but generates less than 20% of your revenue, you may want to map it to a new, more profitable URL.
301 redirects are also used to ensure that search engines continue to deliver valuable Google traffic to your site. When a page is 301 redirected, search engines will map the old page to the new one. This ensures that valuable link authority is transferred and clicks are transferred.
You can use Bing Webmaster Tools and Google Search Console to monitor URLs and see how they’re performing. You can also use Majestic SEO to check backlinks.
Broken links
Using broken links in your ecommerce link building strategy is an important part of expanding your web presence. Not only will these links give you an additional source of web traffic, but you will also increase your connections with other relevant businesses.
If you have a large site, you will likely have many ecommerce link building opportunities. For instance, if you are a dog breeder, your site might include a lot of links to other dog breeder sites. These links will be valuable as long as they are relevant to your dog training content. However, you will also want to make sure that the links aren’t of poor quality. If your links are high visit rate, you will need to take the necessary steps to fix them.
There are several methods for finding broken links. One of the best methods is to use an automated tool. These tools allow you to scan the web for broken links and then send emails to the webmasters. However, you should also check with your competitors for possible links.
You can also use tools like Site Explorer or the Ahrefs SEO Toolbar to find referring domains and backlinks. These are great ways to find high quality links that are worth reclaiming. However, they are a little time consuming.
To get the most out of your broken link building strategy, it is best to follow a logical plan. It isn’t a good idea to just send an email to a webmaster without any specifics. The right email will give them a reason to respond. If you have a screenshot of the broken link, make sure to include this in the email as well.
