Creating a Link Building Strategy is an important part of SEO. You can do this by creating link-worthy content and leveraging anchor text. This way, you can avoid manual penalties and improve your rankings in search results.
Create a link building strategy
Creating a link building strategy is one of the best ways to generate traffic from organic searches. It can also help build your brand and position your website as a thought leader in your niche. But, it takes time and effort. Creating a link building strategy is not an easy task.
When it comes to creating a link building strategy, you have to consider your site’s strengths and weaknesses. The strategy you choose should also consider what type of backlinks you should focus on. You can use a tool like Semrush to check your authority score. If it is lower, it is less advantageous to your link building campaign.
The best strategy is to build links that pass authority. You can earn a good amount of backlinks by establishing relationships with quality websites. But, you also need to create great content on your website.
The most common way to generate quality links is to write blog posts and create infographics. Infographics have a wide audience, so they can generate organic traffic to your blog.
You can also make your link profile interesting by posting on social media networks. Social networks can improve your link profile and visibility, and bolster your brand. Social media networks are also a boon for guest post efforts.
Another strategy is to create resource pages that link out to other awesome content. This is a particularly useful tactic for eCommerce sites, since you can show off your expertise in your niche.
Another way to generate links is by guest blogging. You can find guest blogging sites that accept guest posts, and you can also submit your own posts to them.
These are all useful tactics, but the best way to get links is to create relevant content. You should also build relationships with other websites.
Publish link-worthy content
Creating link-worthy content can be a daunting task. It takes time, effort and research. But it can be done. And the rewards are worth it. Link-worthy content is content that’s valuable enough to be cited as a resource. It’s also a valuable tool in your SEO arsenal.
To create link-worthy content, you have to understand why people link to third-party sites in the first place. This can help you build your domain’s authority and drive traffic to your website. You can also use linkable content as cornerstone content for other link-worthy content pieces.
The best way to create link-worthy content is to create a free resource for your readers. This can include an infographic, a quiz or an e-book. It’s also a good idea to use the free resources in your email outreach.
This is especially true for B2B SaaS owners who want to establish their brand as an authority in their industry. For example, a free invoice template from Freshbooks is a great way to attract users, subscribers and backlinks.
The best way to create link-worthy data is to make it unique. By doing this, you make it easier for publishers to reference you directly. Plus, it will be more trustworthy.
For example, you can create a listicle that includes the top 10 places to live in New Zealand. This can be a cinch if you use the HubSpot’s Blog Ideas Generator. Using a template can save you time, and allow you to create repeatable documents, processes, and other content. You can also use the template to create a more elaborate infographic or e-book.
While creating link-worthy content may be a daunting task, the rewards are worth it.
Leverage anchor text
Whether you’re building your website from the ground up or revamping an existing one, leveraging anchor text is a crucial part of the process. It can help improve your ranking in the search engines, increase traffic to your site, and increase the likelihood of conversions.
Anchor text is a hyperlink that is clickable, which links two web pages together. It has been a core component of the search engine algorithms since its inception. The anchor text system determines the first rank associated with a document.
Anchors are particularly important for internal links between pages. This is because they help search engines understand the context of your content. In particular, they tell search engines what your website is about.
Anchor text is also important for external links between pages. The more links a page has, the higher its ranking in the search engines. The higher its ranking, the higher its click-through rate. Therefore, you should always follow best practices when building links.
A good way to track your link anchor text is with a link building tool, such as SEOJet. You can also use the Site Audit tool to analyze your site and find any anchor text issues. The tool shows you the page URL and any missing ALT text.
Anchor text is a key part of your link profile, and you should diversify your anchors as much as possible. In particular, use LSI anchors, which allow you to use highly competitive keywords in anchor text.
You should also consider using brand name anchors, which link your brand name to a keyword phrase. This is a great way to build a diverse link profile without over-optimizing.
You can also use long-tail anchors to build a more diverse link profile. These anchors are usually four words. They can help you rank for long-tail keyword terms, but they don’t have to be the focus of your link building strategy.
Avoid manual penalties
Using Google Search Console to avoid manual penalties can be a great way to check your website’s performance. This tool allows you to see your search traffic before and after a manual action. If you see a significant drop in your search traffic, it may be time to investigate.
You may have received a manual action from Google for violating its Webmaster Guidelines or for using spammy strategies. These types of penalties can affect your site’s rankings and traffic, causing big losses in organic traffic.
A manual action is issued by Google reviewers who have been given the task of evaluating the quality of your website’s content. They evaluate the site using Google’s quality guidelines. They may also impose a manual penalty on your site if they detect user-generated spam or toxic inbound links.
The best way to survive a manual action is to create honest content. In other words, you shouldn’t try to cheat the system with spammy strategies. However, if you use a shoddy backlink profile to attract visitors to your website, it may be harder to fend off a penalty.
If you want to avoid manual penalties, you need to understand the different types. Each type has its own set of nuances.
Pure Spam is the most severe type of manual action, and requires a lot of work to recover. You should remove all links that lead to spammy sites. You should also make sure that your backlinks are from high-authority websites.
User-generated spam is typically found on forums, guestbook pages, and user profiles. Google will also penalize sites with automatic-generated content. For example, if you have a doorway page, this page usually has little to offer.
Publish mentions of your brand that do not link to you
Managing your brand’s online presence is an essential component of any digital marketing plan. There are several free tools that can help you keep an eye on the latest mentions.
BuzzSumo is one such tool. This is a search engine that allows you to track mentions across the web. The site also allows you to filter out the results for specific domains or keywords. You can also see the data attached to each example.
Google’s search command is also a good place to start. This feature allows you to search for a specific term, such as the name of your brand. You can also type in simple site commands. You’ll be rewarded with relevant results.
Google also offers easy access to digital public relations tools. These include a Google Search Widget, which is useful for finding relevant sites that mention your brand. Those who use this feature have the benefit of being able to respond to mentions immediately.
It’s also possible to track mentions by using Ahrefs and SEMRush. The latter offers a brand monitoring feature that is particularly useful. You can also use Google Alerts to find mentions. These tools are especially useful when you’re looking for links in specific niches.
You should also consider the benefits of linking with reputable authorities. These can send you high quality traffic. The trick is to make sure the link is relevant.
There’s no question that a brand mention is a good way to boost your search engine rankings. However, not all mentions are worth your time. You should also be aware that unrelated links can be harmful. If possible, it’s a good idea to prioritize links from high-authority pages.
