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What is the Best Link Building Strategy?
Whether you are looking for the best link building strategy for your business, or you want to build links for someone else, there are a few things you should know.Internal linkingUsing a good internal linking strategy can lead to improved user experience, better search performance and higher rankings. A clear and well-defined link structure can also decrease bounce rates, increase time on site and increase the number of pages visited.The anchor text of each link on your page should indicate the topic or subject of the page it is linking to. If the target page has authority, the link will pass PageRank.Adding internal links to your pages is easy and free. You can either do it manually or with the help of a tool. You can also use Google to check your link status.Internal linking helps Google understand your site and makes it easier for it to crawl your site. It also conveys hierarchy and meaning to search engines. Internal links are also useful as calls to action, which encourage action on your part and motivate your visitors to complete their goals.Building topic clusters is an effective way to organize your content into small subtopics and to link related pages together. The goal is to build a hub of relevant content.To build a topic cluster, you need to map out your pages and determine the right anchor text for each link. For example, the target phrase for a page may be "learning cable installation safety tips." A link with this phrase will [...]