How Does Link Building Help SEO?
Among the best ways to increase your SEO is by using link building. Link building is the process of getting other web sites to link to yours, thereby creating a link between two sites. Having a large number of backlinks to your website helps you to improve your ranking in Google. PageRank Algorithm prioritizes link quality over link quantityUsing the PageRank Algorithm, Google evaluates the quantity and quality of incoming links to a web page. It then calculates the amount of authority passed to the destination page. This is calculated on a logarithmic scale between zero and ten. The algorithm analyzes the context of each incoming link, and takes into account the importance of the referring site as well. The PageRank algorithm was first proposed by Google founders Larry Page and Sergey Brin in 1998. It was designed to bring order to the Internet by determining the relative importance of web pages based on the number of backlinks. Backlinks are still an important element of search engine optimization. But the PageRank algorithm has changed over time. In the past, black hat SEO was used to artificially flood the web with backlinks. Website owners would use link farms to buy links from SEOs. Links were then stuffed with keywords and spammy backlinks. In 2005, Google introduced the nofollow attribute for links. This allowed SEOs to control how much PageRank gets passed through each link. They would use the nofollow attribute to tell search crawlers to ignore a particular link. This led to a [...]