Whether you are building a blog, website or other online presence, there are several tips and tricks that you can follow to help you create a high-quality backlinko link building strategy. When you follow these tips, you can ensure that you attract traffic to your website and get the traffic that you need to keep your site thriving.
Analyze competing content
Using competitor backlink analysis can provide a wealth of information for your online marketing strategy. It provides an initial assessment of your industry, the types of sites linking to your competitors, and link building opportunities. It can also help you determine the best link building strategy.
Backlink analysis is a crucial part of your link building campaign. It helps you determine which websites to target and which link building strategies to implement. It can also help you solve problems you may be facing in your link building efforts. You can also use it to determine new growth opportunities. In addition to that, it can help you answer questions about your campaign design.
The first thing you want to do when performing a competitor backlink analysis is to download the top three to four competitors’ backlinks into a CSV. This can be done with an advanced tool, such as Local SEO Search. Alternatively, you can do it manually. You might find it to be a bit more time-consuming, but it can be worth it.
If you have a freemium account with Ahrefs, you can see competitor backlink analysis for your domains. Ahrefs also has a tool for batch analysis, which maps keyword data and links to each URL on your domain. This can be useful for identifying missing links or top competitors.
Another important part of backlink analysis is content. The top linked pages are pages with the most backlinks. Using a competitor backlink analysis tool can help you determine which content is most relevant to your target keywords. The top linked pages can also help you determine the best content for link building.
Ahrefs also has a feature to filter by RDs (referrer domains). Referring domains are the total number of websites that are pointing to your website. You can sort them by authority, which can provide a good starting point for your outreach.
Backlink analysis can help you determine what websites to target for link building, as well as which link building strategies to implement. It can provide basic historical insights as well.
Help their audience
Creating a link building campaign can be a powerful way to increase the awareness of your brand. If done correctly, your links will improve your rankings and help drive more referral traffic directly to your website. However, there are many different ways to build links, and it’s important to match your link campaign with your unique goals.
One of the most powerful link building strategies is content curation. Content curation is a method of creating content that is relevant to your website, while making it easy for readers to find your most helpful content. When done well, a curated post can reach dozens of sites on the first day, and it’s a strategy that’s been used by marketers for years.
Another link building strategy is to reach out to industry partners and identify opportunities to link to your site. You can do this by looking at your current engagements, or you can reach out directly to industry sites. In either case, you should take the time to craft a custom outreach email. This is an effective method of building links, but be sure not to send spammy emails to your contacts.
Another great link building strategy is to attend industry events. Whether you’re attending conferences, or presenting at an event, you can often find opportunities to get your name out there. Similarly, you can find opportunities to give away freebies or products, and then reach out to your audience to let them know. This is a powerful link building tactic, and one that many people overlook.
Finally, there are many free online tools that can help you attract links. These tools don’t have to be fancy, but they do have to be useful. You can use tools such as Semrush’s “Site Audit” to look for links that have moved, are pointing to a messed up URL, or aren’t relevant any longer. You can also check your links with a backlink checker to see if your link profile is up to date.
Building links isn’t as simple as posting on a blog or forum, and you don’t want to waste time writing guest posts. However, if you can reach out to writers who are willing to curate discounts or other valuable content, you’ll find that you can build links through this method.
