Having a link building campaign is an excellent way to boost your online visibility, but the key is to do it right. There are a number of factors to consider when implementing a link building campaign, including optimizing your anchor text, using long-form content, and building links from trusted sources.
On-page SEO
Using on-page Atwater SEO techniques will improve your website’s ranking and bring in more visitors. This will help you increase your sales and gain a competitive edge over your competitors. However, there are some things you need to know before you begin optimizing your website.
The first step to optimizing your site is to choose your target keywords. You can do this by searching Google or looking at other websites. Choose relevant keywords and use them naturally within your page content.
Another important factor to consider is the speed of your site. Slow sites don’t retain visitors and affect conversion rates. Google’s PageSpeed Insights tool can measure site speed. A slow site also doesn’t provide a good user experience.
You also need to make sure that you’re using a meta description. This is a summary of your page and appears under your page title in search results. It’s important to make sure that your meta description is short and to the point. The meta description will also help your page stand out from the rest of the results.
Your title tag should include your targeted keyword at the beginning of your title. Title tags should be limited to 55 characters. Google will cut off the tag if it is longer than this.
If you’re trying to increase the number of clicks on your page, you should create a featured snippet. This will be seen in the search results at the top of the results page. You’ll need to set up a campaign for this feature.
You also need to check your website for duplicate content. Duplicate content confuses visitors and prevents them from taking action. It’s also important to make sure your site has a mobile-friendly design. If it doesn’t, Google’s Mobile-Friendly Test tool can check for this.
You can also evaluate your site’s performance with tools such as Site Audit and Semrush. You can also use an on-page SEO checker to analyze your site’s content and find out if there are any missing keywords. You can also manually evaluate each page to see what you can improve.
Long-form content
Using long-form content for link building SEO is one of the best ways to achieve a higher organic ranking. Long-form content provides a one-stop shop for readers and provides them with an answer to their specific query. It also increases the dwell time, which is the time a user spends on the page after clicking on the search result. Long-form content also leads to higher social media performance and better backlink performance.
The ideal word count for long-form content depends on your industry and your target audience. For instance, if you are a blogger, you might want to use about 2,000 words. If you are running a marketing podcast, you might want to write about 60 minutes of content. Using a word count tool is a good way to determine the ideal word count for your content.
You can also use content analytics tools to determine how long it takes your readers to finish your article. In the Medium study, the most successful blog posts took around seven minutes to read. Having a table of contents is helpful because it allows the reader to jump from one section to another.
You should also keep in mind that humans are visual creatures. They are used to things being broken down into bullet points. A paragraph that doesn’t have subheadings will be difficult to read.
Another way to determine whether your long-form content is working for you is to check the Domain Authority (DA) score. Using a tool such as Moz, you can determine whether you have a high domain authority. A score of zero is a bad sign.
You might be surprised to know that longer content has a direct correlation with higher search engine rankings. A study by Backlinko found that the average article on the first page of Google had 1447 words. Another study by SerpIQ shows that SERPs are dominated by content longer than 2,000 words.
The key to creating long-form content for link building SEO is to make it worth the reader’s time. This means having high-quality content, including images and actionable items.
Optimized anchor text
Developing an optimized anchor text strategy is an important part of any SEO effort. Anchor texts are clickable text that appears in a link, thereby enabling readers to navigate to a site or page. Optimized anchor texts should contain descriptive keywords and variations to maximize Google’s understanding of the content.
If you’re unsure of what to include in an optimized anchor text, the best strategy is to do a little research and experiment. Test various anchor text variations on your site, as well as the percentage of your anchors that contain your target keywords. You don’t want to be stuck with an anchor text that’s not relevant to your brand.
An optimized anchor text strategy should include a variety of keyword variations, including synonyms and different tiling patterns. This can help you to maximize Google’s understanding of your content and reduce the risk of manual penalty.
You should also include descriptive alt tags to help Google understand what you’re displaying. You can include the alt tag in your site content, or include it as an image anchor tag. The anchor text should also be descriptive and include keywords that are relevant to the image.
The best way to test an optimized anchor text strategy is to measure the impact it has on your rankings. You can use tools such as Semrush to perform the analysis. This will enable you to determine which methods produce the best results and help you develop a more nuanced strategy.
If you’re a small business owner, you can avoid over optimizing your anchor text by choosing the best keywords that complement your brand and content. You should also incorporate synonyms to avoid Penguin’s overoptimization penalties. This will also help you to maintain a positive user experience, a key component of Google’s algorithm.
Lastly, you should also implement a unique backlink variation strategy. You should avoid copying your competitors’ anchor text. This will help your website stand out from the crowd and improve SEO.
An optimized anchor text strategy should be based on a solid understanding of SEO best practices. Using the proper keyword selection will help your content stand out from the crowd and increase your chances of ranking high in search results.
Broken link building
Traditionally, broken link building has focused on finding broken pages on your competitor’s sites. You can also use broken link building to find broken pages on websites that are related to your niche. This can be a great way to build high quality backlinks to your website. However, the success of a broken link building campaign depends on the scale of your outreach.
The most effective broken link building tactics are those that are topically relevant. This means that they will yield a high yield of high quality links. A large number of links can also boost your SERP rankings.
You can use a broken link report by Ahrefs to find broken pages on your competitor’s websites. This can help you find broken pages quicker.
The Ahrefs tool also checks for total backlinks to a page. This can help you find sites that have a high backlink quality. You can also check for total backlinks to helpful resources. If you have a competitor that is linking to you, you can take advantage of this by swapping links to your own page.
Unlike deep links, general links do not recommend a resource on a specific topic. You should check the backlink quality of the page and replace the link with one that is more relevant. You can also use the Competing Domains report to see which websites are ranking for the same keywords as you.
You should use a broken link email template to send out your outreach requests. However, you should tailor the email to the particular situation. It should be informative and not spammy. It should also mention the title of your blog post. The goal is to get the recipient curious about your content.
If you are going to use broken link building, consider using tools such as LinkAssistant. This tool has an in-built email client to send customized outreach templates. You can also manage a large amount of correspondence with the tool. You can also customize the broken link email template to include your name and website URL.
If you are looking to make a deeper connection with a webmaster, you can use a deep recommendation. This means that the resource has a specific reason for linking to you. You can use this information to create content that references the resource, or use a general link to reference the resource as a whole.
