Whether you are a newcomer to link building or have been doing it for some time, there are some important steps to take when you are looking to start Boulder Link Building SEO for your site. These steps are simple and easy to follow, and will help you to increase your website’s rankings on the major search engines.
Natural linkbuilding is better than black-hat SEO
Unlike black hat SEO, natural linkbuilding is a reputable technique that can pay off in the long run. You can improve your site’s ranking in search results by linking to other authority sites. In order to get the best links, you need to know what you’re doing.
Using an SEO tool such as Long Tail Pro to find quality websites for guest posts and infographics can help you make smarter choices. You can also use the tool to research competitors and search keywords.
While the skyscraper technique is a popular white hat link building strategy, there are other ways to boost your rankings. For instance, you can write a helpful blog post that gives readers good advice. You can also build relationships with content creators. This will take time, but it will be well worth the effort.
Another way to improve your rankings is to build citations. This can be beneficial for both organic and local SEO. You can also add attributes to your pages to improve indexability.
For instance, if you have a business that specializes in wedding cakes, you may want to include a link to your wedding website. Likewise, if you run an online pet supplies store, you may want to share your site on social media. These can be great opportunities to increase your traffic and share your content.
Lastly, you can improve your rankings by optimizing your website’s internal linking. This can be done by adding keywords to your URLs and by adding an attribute to your pages to tell Google that you want to be indexed.
Analyzing competitor’s link building strategy
Developing a solid link building strategy takes time. It will start with some research, a few contacts and some creativity. The reward is a steady uptick in high-value organic traffic over the course of a few months. The best partners are sites that are trusted by Google and produce quality content.
A solid link building strategy is all about finding the right partners. These could be fellow bloggers, local businesses, or social media influencers. These sites will have a vested interest in linking to your page. This will give you the opportunity to build rapport with them and earn some coveted links in the process.
The most efficient way to accomplish this is to conduct a competitor backlink analysis. This involves downloading your top 3-4 competitors’ backlinks into a CSV file and analyzing their corresponding metrics. Using a tool like ahrefs will help you monitor their link building activities. You can also use the link removal tool to speak directly with the site’s admin.
You’ll want to have a complete picture of your competition in order to maximize your chances of success. Luckily, there are tools out there that can make the task less daunting. The Moz Link Explorer is a free tool that will tell you which backlinks are worth your effort. It will even tell you the most popular link types.
Choosing the right link building tool is a crucial step in your search engine optimization efforts. There are several options out there, but Moz, Ahrefs and Majestic are three of the best.
Buzzstream
Using Buzzstream is a great way to increase your domain authority, which can lead to more organic traffic. However, you should only invest in this link building tool when your site has established a reputation for high traffic. Investing too early can waste your money and time.
Buzzstream is an all-in-one outreach CRM that manages link-building efforts at scale. This means you can create personalized outreach messages and schedule follow ups. You can also track the progress of your emails.
BuzzStream helps you build and maintain relationships with the most influential people in your niche. This includes bloggers and influencers. It also helps you build a database of past promoters.
BuzzStream also features a Discovery tool that uncovers the contact information of sites and qualifies link-building opportunities. It then adds the contacts to your prospect list. This gives you a better chance of receiving links from the websites. You can search by website category and PageRank. You can also find the site’s metrics and social profiles.
BuzzStream’s dashboard allows you to sort your contacts by campaign, type of link, and status. You can even set reminders for follow ups.
BuzzStream is also a good tool for email outreach. It is designed to streamline the link request process. It can help you contact websites directly and send personalized messages. You can use pre-built email templates or write your own. You can schedule your messages and assign tasks to your team members.
Ontolo
Using the Ontolo link building tool, you can find prospects for your link building efforts, and you can filter through them to find the most relevant ones. Ontolo provides industry-leading digital marketing services to businesses around the world. Ontolo’s flagship product is a link prospecting software that helps you find and qualify link building opportunities in an efficient and cost-effective way.
Ontolo’s link-building tools come bundled with an extensive list of free resources. This includes a “Feedback Community” lab with a suggestion box, a scoring system, and a voting mechanism to decide which of your submissions should be highlighted. There are also several interactive challenges, brainstorming sessions, and other activities that foster deeper engagement. You can also take advantage of custom branding options and support for up to 1,000 users.
Ontolo also boasts a number of other features that make the process of link prospecting easier. Ontolo’s proprietary technology allows you to search for prospects quickly and efficiently, and filter through them to find the most relevant ones. It also includes tools to help you manage your prospect lists, track your link building efforts, and identify potential backlink sources.
Other features include a link management tool, social media metrics, a list of notable mentions, and an email manager. The company’s flagship product, LinkAssistant, is a great link-building tool, and it makes it easy to see which prospects have acquired links, what their age is, and how they’re linking to you.
Cornerstone posts
Whether you are a blogger or website owner, cornerstone posts are an important part of your SEO strategy. They can boost your ranking, provide an up-to-date website, and engage visitors. Generally, cornerstone articles are long and detailed.
Usually, a cornerstone post is a blog post. A cornerstone article is a post that covers everything important about a topic. This article should be easy to find, readable, and authoritative. It should also be regularly updated.
There are plenty of tools online to help you identify cornerstone content. Some of these tools include Ahrefs and Yoast SEO. You can use Ahrefs to analyze your website for the keywords that you wish to rank for.
Yoast SEO also has an indicator of your cornerstone content. This allows you to prioritize your most important articles. This is important because Google and other search engines take note of your linking pattern.
In addition to having a good title tag, you should also have a meta description that describes the content of your cornerstone. You can also create an index at the beginning of the post to let readers know what each header contains.
Having internal links can also improve your rank in the search engines. This is a great way to show the importance of your website and encourage visitors to stay longer. You should also consider using images to add color to your post and capture readers’ attention.
Optimized anchor text
Using the right anchor text can boost search engine optimization and improve your rankings. However, there are certain factors to keep in mind.
If you use too much exact match anchor text, Google will view your site as a spammer. Instead, you can use synonyms, which will allow Google to better understand your content. The more natural the words, the better.
A recent study by Moz found that big national brands have a relatively even distribution of anchor text. This means that it is usually safe to use site-wide anchors.
For example, Wikipedia always uses good descriptive anchor text. They also use alt tags to help Google understand the images on the site. This will increase visibility and credibility of the company website.
In addition to using the best anchor text, you should also consider using a variety of keyword variations. This will maximize Google’s understanding of your content and reduce the risk of manual penalties.
Another factor to consider is a healthy distribution of links. Changing anchor text can make your link look new and fresh. But it can also result in losing a long-established link. This is why it is important to keep your SEO strategy consistent.
Creating an optimized anchor text profile is easy when you use the right keywords. When you use the wrong keywords, you can lose out on valuable traffic. Fortunately, there are ways to recover from penalties and get your site back on track.
