Getting the links you need to rank well in the search engine results can be a daunting task, but the good news is there are plenty of resources out there to help you. Here are a few tips to get started on your link building campaign.
Resource pages make perfect link building targets
Using resource pages for link building is a common tactic for SEO professionals. But despite its popularity, the success rate is relatively low. Developing links through resource page building takes time and effort. Nevertheless, it is a worthwhile strategy.
The first step to launching a successful link building campaign is to build a relationship with your target audience. If they know you, they are more likely to respond. Another way to boost your chances of receiving a link is to create thought leadership. This means contributing thoughts on topics you are an expert in, continuing to educate readers in your industry, and strengthening your own content.
To identify relevant resources, use an advanced search operator. For example, you can run a Google query for “link building tips” or “link building strategies”. Alternatively, you can use a tool such as Moz’s toolbar to check your domain’s authority. You can also scan for broken links.
Once you have identified resource pages, you will need to add them to Screaming Frog. Screaming Frog will crawl the resource pages and export their external and internal links. You can then manually review the pages to determine whether they are valuable or not.
When you have located useful resource pages, you can then make them your main resource for linking. Using your favorite search engine, you can find pages with guest blogging opportunities. This will boost traffic to your landing page. However, you should be laser-focused on your link prospects’ editorial calendar. Providing them with content that fits their needs will help you to achieve the best results.
To build links, you must be helpful. You should be able to tell your target audience where to go for the information they need.
Reclaiming lost links is easier than to earn new links
Taking advantage of the link profile of your site is a great way to improve your search engine ranking. This process is called link reclamation, and it helps to reclaim lost links. There are a variety of ways to find lost links, including free tools and paid tools. You can also contact webmasters to have them correct any links that are broken.
Reclaiming lost links isn’t as complicated as it may seem. It’s a process that is very simple, and it can help you get the most out of your backlink profile. While it can be time-consuming, it’s a worthwhile marketing strategy for your site. The key is to understand why you lost the link, and then decide whether to build a new one or reclaim the old one.
You can use a backlink checker to find broken backlinks on your site. If the links are still indexed by Google, you can reclaim them. However, if they’re no longer indexed, you can’t claim them. You can also set up redirect rules, but that’s a time-consuming task.
The easiest way to reclaim a lost link is to contact the webmaster and ask them to update it. They’ll update the page with the correct URL. If you want to take it a step further, you can map the page to reroute the URLs. You may need to do this manually, but it’s well worth the effort.
Reclaiming lost links can improve your SEO, as well as your overall site authority. Reclaiming old links isn’t a guarantee, but it’s a good way to gain control over external links. You can start reclaiming lost links today, and it’s an important part of your search engine optimization strategy.
Avoid manual penalties
Getting a high rank in search engine results pages (SERPs) is a top priority for most organizations. Earning high quality links is an important aspect of achieving a high ranking. This helps bring in more organic traffic, and subsequently more conversions. However, if you’re not careful, it can lead to your site being penalized.
The first step in determining whether you’re being hit with a manual penalty is to check your analytics. In Google Search Console, you can view your web index status, crawl errors, and keyword rankings. If you notice a drop in organic search traffic, or a loss in ranking, you may be looking at a manual penalty.
You can also use the Google Analytics tool to see how users are actually using your website. This will give you a better understanding of your user experience. For instance, if you’re not receiving a lot of visits to your site from a specific search query, you may want to rework your content to attract more visitors. You can also use the Analytics tool to find out what keywords are bringing in the most traffic. This will help you determine what type of keywords to target.
The key is to find out what types of links are driving the traffic to your site and to what extent. The best way to do this is to use link metrics such as click through rate and domain authority. If you find that your website has a large number of outbound links, you’ll need to do a bit of link pruning to avoid a manual penalty. Similarly, you’ll want to make sure that you’re not building links with an exact match anchor text that isn’t relevant to your site.
