Getting links to your website is one of the best ways to get more traffic to your website. But there are a few things you need to know before you start building links. The first thing to know is that there are ways to find broken links. You can also recycle expired domains, and you can build external links to your website with testimonials. You can also use newsjacking to drive targeted traffic to your website. And if you are worried about manual penalties, then you should know that you can avoid them.
Links drive targeted traffic
Creating a link is a crucial component of any successful SEO campaign. A well-designed link can help improve a site’s search ranking and generate targeted traffic, but not all link building strategies are created equal. A link’s value can vary widely depending on the nature of the linking page and the nature of the content it represents.
In general, the best link building strategy is to develop a list of quality domains that link to your site. These are the sites that will link to yours most successfully, and are a great way to build trust and authority in the eyes of Google. For example, if you have a website that sells widgets, the best link building strategy would be to create a link to a relevant directory, such as Wikipedia or Wikipedia.com. In addition, if your business is e-commerce, having a good link to your site is an essential component of a successful marketing campaign.
Choosing the best link building method for your needs is a challenge, but one that you can tackle. For example, a link to your home page isn’t a viable solution if you are trying to achieve high rankings for individual pages. However, using a link to a directory on a site that already has your business information, such as a LinkedIn profile, will give you a leg up.
Avoid manual penalties
Keeping your site safe from Google penalties is crucial. If your site has been penalized, there are steps you can take to recover.
First, you must determine what caused the penalty. This could be a link-related issue. Or, it could be something entirely different. If the penalty is algorithmic, then you need to stay on top of Google algorithm changes.
Second, you’ll need to analyze your website’s content. If the content is thin or contains too many links, it may be the reason for the manual action. Fortunately, you can use the Disavow Links Tool to remove links and tell search engines to ignore them.
Third, you’ll need to remove any unnatural links. You can do this by sending a reconsideration request. However, Google usually takes a while to process these requests.
Fourth, you’ll need to keep documentation of your link cleanup process. This helps Google re-evaluate your site if you submit a reconsideration.
Finally, you’ll need to check your traffic. Some updates can cause a large drop in traffic. Depending on how severe the penalty is, you may not see your rankings return right away.
You should also monitor your competitors’ search results. If they have outranked you recently, this can have a major impact on your traffic.
The last thing you want is to get penalized by a manual action. Luckily, you can learn how to avoid this. Typically, a manual action occurs because of spammy links.
Build external links with testimonials
Whether you are a blogger or a marketing exec, it’s a good idea to incorporate testimonials into your marketing mix. They are a great way to highlight the products and services your customers are using. Some companies even have a dedicated testimonials page for this very purpose.
A testimonial is the sexiest of all links, and should be on your link building to-do list. The best part is that a well-written testimonial is free. If you are a business, you can even ask your customers to submit their own testimonials.
You should be able to find a large number of testimonials on the Internet. However, the best ones are found on social media. You can also find testimonials on many blogs and forums. You should check out your sites’ social media profiles and search for mentions of your company, products and services.
The best testimonials are the ones that mention your company and your products. Most of the time, these are accompanied by a link to your own website, or at least a link to your homepage. Some companies have even gone as far as embedding the testimonial on the home page.
As with any SEO endeavor, it pays to do your homework and implement a good link building strategy. In particular, you should avoid the common mistakes, like saturating your network with spammy backlinks.
Find broken links with Broken Link Building
Using broken link building SEO methods can be an effective way to generate traffic to your website. However, you’ll need a strategy and plenty of outreach emails to make it a success.
The first step is to use an online tool to find broken links on your competition’s websites. There are several tools available, such as Ahrefs and SEMrush. The advantage of using these tools is that you can find hundreds of broken link opportunities at once.
Another method is to use the Moz link explorer tool to find the backlinks of your competitor’s broken pages. The results will show you the number of referring domains and the total number of backlinks for each page. You can then take the URL of each page and match it to the broken link analysis.
You can also use the Ahrefs Batch Analysis tool to find broken link building opportunities. This is a great way to scale your efforts, as you can do an analysis on as many as 200 links at a time. You’ll then need to input the address of the site you want to build a relationship with.
Finally, you can reach out to the webmasters of these sites. This can be done through an automated tool like Ninja Outreach or through a standard email. The key to a successful broken link build is to make the outreach email informative. It doesn’t need to be spammy, but you should mention that the page has a broken link and describe what you’ll do to fix it.
Newsjacking
Using Newsjacking in Link Building SEO is a great way to generate more traffic for your website. You can use it to get media coverage, build backlinks, and increase brand awareness.
Newsjacking is a method of piggybacking on trending news stories. It is similar to content marketing, but it takes a different approach. While content marketing focuses on facts and statistics, newsjacking is focused on making the news relevant to your business.
There are many advantages to newsjacking, but there are also some drawbacks. The main one is that most of the content you create for newsjacking is not evergreen. The content typically loses its popularity over time, so you may need to replace or remove it. You should monitor your newsjacking opportunities using tools like Google Alerts and Google Trends.
You can also create a newsjacking feature on your website to capitalize on an event. For example, you can create a foodie story to coincide with National Baking Week. Another great idea is to newsjack on a popular event like Shrove Tuesday.
When using this strategy, be sure to target the right websites. These include industry publications and regional press websites. While you don’t need to newsjack every story, you should be able to relate a breaking news story to your business.
Once you have found a newsjacking opportunity, you will need to create content quickly. Some newsjacking opportunities last for just a few days, but others can go for months or even years.
Recycle expired domains
Using expired domains for link building can be a worthwhile endeavor. Not only are the links a plus, but you’re saving time by not having to build them yourself. Some people use 301 redirects, or resell them to a secondary site.
Using expired domains isn’t for everyone, but some have had great success with them. Taking the time to research your options will ensure that you’re on the right track. One thing to avoid is a shady operator. Make sure you ask questions, and don’t be afraid to make a stink. The good kind will be more than willing to help.
While using expired domains is no longer the fad it once was, it can still yield great rewards. Among other things, you’ll find that you’re able to take a shortcut to success, and learn what’s what at the same time. In the long run, you’ll be able to save a small fortune by avoiding the pitfalls of building from scratch. A good place to start is by contacting the owner and making an offer. Alternatively, you could do what many have done and try your luck at a flea market. You’ll probably end up with a few trashy domains in your kitty litter, but you’ll likely come away with some quality gems.
The best part about expired domains is that they can be used for other than link building. For instance, you can create niche subdomains or add them to your blog network.
