Getting links from other sites to your website can improve your ranking in search engines like Google. But there are many things you must consider in order to get links from the right websites. You’ll need to find the right sites and build relationships with the owners. You’ll also want to use keyword-rich anchor text and pinpoint sites with a lot of inbound links.
Broken Link Building
Whether you’re looking to expand your links, or simply clean up your own site, broken link building can be a good tactic to implement. This method involves reaching out to webmasters who have linked to content on your website. The goal is to find opportunities to replace these links with your own.
One way to find these opportunities is to use Ahrefs’ broken links report. This tool will allow you to scan billions of pages in the internet and identify broken pages.
You can also target websites in your niche that are no longer live. These sites have probably earned backlinks by providing useful content. Using these resources as a source for your own links can help you improve your SERPs.
For example, if you’re trying to rank for “desert travel,” you’ll want to find other sites in your niche that are currently ranking for the same keywords. The next step is to create a spreadsheet of potential sites to include in your outreach.
Once you’ve identified potential sources, you’ll want to create a comprehensive email. You’ll need to be specific, but not spammy. You’ll also want to follow a basic outline.
When deciding which of the potential sites you’ll use for your broken link building campaign, it’s important to remember that quality backlinks are a key element of a successful strategy. You don’t want to end up with a bunch of low-quality links. This is why it’s critical to focus on page relevance over domain relevance.
The best links are natural, and the best way to ensure that your links are ‘natural’ is to create content that is naturally shared. This is what Google wants.
Keyword-rich anchor text
Using keyword-rich anchor text in your site isn’t always a good idea. Google penalized sites for overusing this tactic in the Penguin 2.0 update. However, it’s still important to use a variety of words when you build your profile.
Having too many links on your page can confuse your audience. The best way to avoid this is to make sure the anchor texts you use are relevant to the topic of your link.
You should also make sure your anchor text is readable and understandable by your readers. Long and random links can confuse your audience, so it’s a good idea to choose a short, descriptive anchor text.
Anchors help search engines to evaluate your content and decide whether it’s valuable to users. They also allow you to easily connect download links and video play links. They also serve as an alternative to images. They should be well-described to ensure that visually impaired readers can understand them.
You can also improve your ranking with keyword-rich anchor texts. You should limit their use to a few percent of all anchors. This will allow the search engines to recognize that your site has quality content.
Another benefit of keyword-rich anchor texts is that they have the potential to drive more topical relevance. This is especially true for branded anchors. The name of the brand can be combined with the target keyword, which can be used to drive traffic to a specific article or page.
As a result, branded anchors are one of the safest types of anchors to use. They can be used as an outbound marketing strategy, but they’re also good for internal linking, which can significantly improve your rankings.
List you on Google’s My Business listing
Having your business listed on Google’s My Business listing is a great way to boost your local SEO. Google My Business gives you the ability to add photos of your business, as well as set up your profile for search success. The best part is that you don’t have to spend a lot of time optimizing your GMB listing. Here are a few tips to get started.
The first thing you need to do is decide what category you want to list your business under. You can choose from 4,000+ categories, and each category has its own special features.
Next, you’ll need to fill out your business’s details. Make sure your name, address, and phone number are accurate. You should use the same business name that you’ve used on your other marketing materials. You can also put a “N/A” in the name field if you don’t want your full name revealed.
Then you’ll have to enter a compelling description of your business. This will encourage potential customers to visit your store or website. You’ll need to include unique selling points, along with your hours of operation.
You can upload photos and videos of your business. You can also edit your listing information, including your reviews. You can also change your access level. Choosing a higher level of access will give your business more visibility in Google’s results.
Google also has a form to report fake listings. If your listing has been flagged as fraudulent, you’ll receive a generic email response.
You can post events, images, and updates to your GMB listing. The posts can be up to 120 characters long, so keep them brief.
Get better placements in search results
Having a solid link building plan will pay dividends in the long run. You’ll be able to focus on the more important stuff, such as writing and creating content worthy of a human being’s attention. This is good for two reasons: one, you’ll be more likely to wheedle the competition out of your business; and two, you’ll be rewarded with higher search engine rankings.
As far as SEO goes, you’ll want to take a comprehensive approach that includes an in depth competitive analysis and optimization strategy. This includes structured data implementation, Google and Bing business submission, as well as local and structured content optimization. It also takes into account the fact that the majority of consumers now turn to Google and Bing when they are looking for local businesses.
A link building strategy will also help you keep your website’s authority rating up, which is a big deal in the eyes of Google and Bing. This is because these engines use links as votes to decide which page to rank ahead of the others. To ensure that your site remains on top, it’s a good idea to regularly check your link building credentials.
The most effective link building scheme is to focus on directory sites with high traffic volumes. In particular, you should avoid submitting your site to every directory in existence. Instead, you should aim to build a link profile that features the requisite mix of ecommerce and non-ecommerce sites. This will allow you to reap the rewards of a link building campaign with a lot less effort. You’ll also have a better chance of finding those elusive dead links.
A link building plan isn’t just for the faint of heart; it can help you build a brand and increase referral traffic.
