Whether you’re a newbie to link building SEO or you have a bit of experience, there are some fundamental principles you need to remember. Ensure that the metrics you’re measuring match up with your site’s overall KPIs, and avoid using cheap methods of link building just for the sake of boosting your link count.
Basics of link building
Getting more high quality links to your website is a good way to improve your search engine rankings. However, it’s not enough to just have a link. You need to understand the basics of how to do it. There are different ways of doing this and each will vary in efficacy.
There are several key factors to keep in mind when you’re deciding on how to build links. These include your audience, the type of content you’re writing, and the value of the link. Generally speaking, a link is a vote of confidence for your site. This is why you see people linking to others.
In order to make the most of your link building efforts, it’s important to remember that there is no one-size-fits-all solution. Some sites may have a smaller audience than others. That’s why it’s a good idea to build your links with a focus on well-known directories.
There are many different ways to improve your link building strategy, from building relationships with influencers to using great content. This is a great way to establish your business in your niche and improve your brand. The best way to do this is to use a multi-faceted approach.
The basic link building strategy involves acquiring a hyperlink to your website from an external source. This could be a blogger, journalist, or retailer. The anchor tag tells your browser and search engines that the link is coming.
The most effective way to improve your link building strategy is to establish a long-term relationship with influencers in your industry. This will give you access to their followers and create genuine evangelists for your business. This will help you to generate valuable traffic, which in turn can be turned into actual revenue.
The best way to ensure that you’re getting a high-quality link is to focus on a few directories with traffic. This will also increase your chances of gaining click-throughs to your website. Besides, you don’t want to just randomly add your website to any and all directory. You want to make sure you’re doing the right thing.
Metrics for link building should match up with your site’s overall KPIs
Using the right metrics is vital to tracking the effectiveness of your link building campaign. Metrics help you measure the effectiveness of your link building efforts and make your plan more realistic. In addition to helping you reach your link building goals, they also can help you build a realistic SEO budget.
The first metric you should track is your site’s number of referring domains. This will allow you to determine where your link building machine is heading. The more referring domains you have, the more authority your site has.
You should then look to build links to sites that are related to yours. You can do this by targeting resources that link out to awesome content. You can also look to target sites that have similar audiences and content.
In addition to links, you should also consider targeting media attention. If you can create great new content and release it for free, you can earn media coverage. Creating unique content and distributing it through blogs and social networks can be a powerful way to promote your brand.
Finally, you should also analyze the link profiles of your competitors. This will give you a good idea of how much effort you’ll need to put in to outrank them. You can also look to their Domain Authority and Page Authority to decide where to target.
You can also use the MozBar Chrome extension to track your links. It will show you which links are nofollow and which follow.
Another metric you should track is your bounce rate. The bounce rate is the percentage of people who view one of your pages, but never engage. This is a key indicator of how well you’re optimizing your pages.
You can also use advanced Google operators to find resource pages that have the potential to be a good link target. You can also look for sites that have a history of good-ranking pages.
Lastly, you should try to avoid engaging in spammy outreach emails. This may seem like an easy way to get a link, but it can actually be harmful.
Avoid low-quality guest posting just for the sake of link building
Getting a link from a popular blog should not be your main goal. Instead, you should focus on generating high quality backlinks that will indirectly drive referring traffic to your site.
Creating an About Us page is a good way to get in front of the right people. You can also use social signals such as Facebook likes and Twitter followers to boost your rankings.
Google’s search engine is constantly changing, and there are numerous new tactics you can take to outsmart your competition. For example, you can write a guest post on a new domain, or find the best blog for your niche. You can even get featured on a podcast or live stream. However, it’s important to avoid using low quality guest posting just for the sake of links.
The best way to build links is to create high quality content. Obviously, you don’t want to resort to spammy links, but you do want to create content that will be relevant to your target audience.
If you’re going to do a guest post, make sure the article is worth reading. This means making it engaging, and providing information that readers will find interesting. It’s a good idea to include an image with your post, which will help break up the text and illustrate your ideas.
The best way to achieve this is to find a website that’s in your industry. For instance, if you’re in the business of selling widgets, you’d be silly not to find a widget blog. In addition, you should also consider the domain rate and organic traffic of the website. You don’t want to waste your time guest posting on blogs that have low domain authority.
The best way to make a great guest post is to find relevant, high-quality websites in your niche. You can also pitch a guest post, or offer to participate in social media discussions. This will help you build relationships with the owner of the website. These relationships will give you an opportunity to gain exposure and influence in your industry.
