Whether you are just starting out in link building or you have been doing it for years, there are several things you can do to improve the quality of your links. The first is to analyze your user’s intent with keywords and identify websites with a high volume of inbound links.
Analyze user intent with keywords
Whether you’re planning to optimize a website for SEO or run a link building campaign, understanding the intent of users is critical. If you don’t know why someone is searching for a certain keyword, you won’t be able to target them. This can negatively impact your search engine rankings, and will make it harder to convert visitors. If you’re not sure what user intent is, try using Semrush’s keyword intent mapping tool. The tool will allow you to analyze user intent for any keyword.
When you enter a keyword into the tool, it will identify other related searches and show you how competitive the keyword is. This helps you prioritize the most important keywords. You can then add the high intent keywords to your competitive analysis report and use them on your landing pages. If you’re planning to use keywords for paid advertising, you’ll want to choose keywords with a high intent.
In most cases, search intent will fall into one of four categories. These include information, commercial, transactional, and search. Information intent refers to a term that is related to a scientific term, weather, city, or other type of content. Commercial intent is when a user is trying to buy something. This is a higher intent keyword, and you’ll need to have a lot of convincing to convert visitors with this type of intent.
Finally, you’ll want to analyze the intent of your competitors. Use the Keyword Gap tool to determine whether your competitors are targeting high intent keywords. If they are, you can use the data to take away keywords from them with SEO or PPC. You can also use Semrush’s algorithm to determine whether a keyword is transactional and commercial, or if it’s a combination of transactional and commercial intent. You can also use the Keyword Magic Tool to find high intent keywords. This tool shows you the related searches for a keyword and helps you determine if the keyword has a high intent.
