Whether you’re just starting out or you’re an expert at link building SEO, there are a few important tips you should know. The first is that the destination page you link to must be about the same topic as the one you’re linking to. The second is that you should be monitoring your link building campaign.
Backlinks are the 9th most important ranking factor in Google
Getting quality backlinks is a great way to increase your rankings. They also boost your domain authority, which can lead to more traffic for your website. However, a high volume of backlinks from low quality sites can be detrimental to your SEO efforts.
Domain authority is the number of links pointing to your website. It’s a number that’s calculated logarithmically, and is based on how many domains have linked to yours. High authority sites tend to have a high number of links, while low authority sites have fewer links.
Domain authority isn’t an official ranking factor, but it’s a valuable indicator of a website’s authority. In fact, some SEO tools use domain authority to help identify strategy improvements.
A site with a high domain authority is more likely to be ranked higher on the search engine results page (SERP). In addition, the more referring domains you have, the higher your domain authority.
Google has not explicitly stated that they use backlinks to determine rankings, but they are a strong ranking factor. They view backlinks as votes of confidence, and use them to find and return relevant content to users.
Google’s Hilltop Algorithm suggests that high-traffic hubs get special treatment. They also say that pages that contain keywords in their URLs may receive a relevancy boost. However, these are only opinions.
Creating helpful content is also a great way to improve your SEO efforts. Expert interviews, webinars, and white papers are all types of linkable content. You’ll also want to add meta descriptions to your website, which can increase click-through rates.
Another important ranking factor is on-page SEO. Your website’s speed is another factor that can influence your rankings. Also, you’ll want to make sure your website has a header menu and footer menu. These menus are accessible from every page on your site.
There are many other ranking factors, but backlinks are one of the most powerful. They are also easy to manipulate, and can be used to increase your site’s visibility on the search engine results page. You should also focus on creating quality content, which requires extra effort, but can lead to high rankings.
Link destination page must be about the same topic as your linking page
Adding a link to a webpage is a no brainer, especially if your content is a trove of wacky ideas and snarky replies. The best part is the process is painless. For instance, you can use your mouse to click away, or if you prefer the old school way, just hover over the browser to the appropriate keyboard. In either case, your mouse should do the rest. You’re looking at a slick web page in no time. If you’re lucky, you’ll even get a free glass of booze. Regardless of your preference, it’s a good idea to make it a point to check out what your colleagues are up to. You never know, a newfound bête may prove to be the genesis of an epic evening. Hence, the link-a-link. Whether your content is hosted on a personal blog, a corporate intranet, or somewhere in between, the best way to ensure you are always top of mind is to make it a point to network with like-minded professionals.
Manual vs automated link building strategies
Using the right link building techniques to boost your ranking in the Google Search results can be a breeze. The best part is the results can be tracked and compared to competitor websites in a matter of seconds. A reputable link building service will also have an ROI (return on investment) that is hard to beat. The best link building companies will also provide the best quality links and the lowest cost per link. The sexiest companies will even do the heavy lifting for you so you can focus on what you do best. Having said that, there are still many advantages to manually managing your link building efforts. Aside from the aforementioned perks, manually managing your links also saves you from the dreaded black screen or worse yet, a retracted link.
Having said that, manual link building strategies may not be for everyone. This is especially true if you are an SEO novice, but if you’ve been around the block a few times, you’ll know that the more experienced among us have at least a modicum of control over the psiots of their psiotes.
